Small Business Success

Powerhouse social media influencer and online marketing and business development expert offers inspiration and hands-on tools for readers to follow their dreams and understand why not fitting in is their biggest asset. Bringing your whole, true self to your work, including your body, soul, and spirit - and allowing your faith to be part of your day in your workplace - lets you express your fullest potential and be as successful as possible in the world.

This book will help you perfect the art of chitchat until it becomes second-nature. For many communication students, this is the final piece of the puzzle needed to turn one into a master conversationalist. At the very least, becoming confident in your ability to engage in small talk will make conversation more enjoyable and increase fulfillment in your social life. But the potential rewards are so much more far-reaching, both professionally and personally, that it is well worth the relatively small effort to attain.

Microwins: Go Small, Build Momentum, and Tackle the Goals that Actually Matter in Life, by Daron K. Roberts, a former NFL coach turned leadership advisor and author, presents an invigorating approach to achieving your most ambitious goals through the accumulation of small victories. Daron shares his insights on harnessing the power of Microwins—modest, manageable successes that collectively pave the way to significant triumphs.

"Small Town Success: Effective Advertising Strategies for Small Businesses" is a comprehensive guide for local entrepreneurs seeking to amplify their market presence. This book covers various advertising techniques, from traditional print and radio to cutting-edge digital and AI-driven strategies.

As a solopreneur, you can take control of your life, use your unique talents, and choose the work you love. But avoiding the pitfalls of being your own boss can be a challenge. Money-Smart Solopreneur gives you the essential knowledge, tools, and inspiration you need to live a successful solopreneur life as a full- or part-time freelancer, independent contractor, or side-hustler in the on-demand economy.

On any given morning, you might wake up and shower with water, make your coffee with water, flush your toilet with water—and think nothing of it.But around the world, more than three-quarters of a billion people can’t do any of that—because they have no clean water source near their homes. And 1.7 billion don’t have access to a toilet. This crisis affects a third of the people on the planet. It keeps kids out of school and women out of work. It traps people in extreme poverty. It spreads disease. It’s also solvable.

All of us start out with the desire and the potential to live remarkable lives. But along the way something happens.... We start to accept mediocrity. But there is a way to live life on your own terms. And entrepreneur Peter Voogd wants to show you how....

To even the best business owners, marketing often feels like a big bet - the kind where you don’t know the odds or even what happens when you play. And a bad bet is dangerous for everyone. Marketing missteps for big companies go viral, but small businesses that waste money on a bad campaign or halfhearted ads might burn through their resources and sacrifice years of growth.

James Altucher, the noted entrepreneur, venture capitalist, bestselling author of Choose Yourself, and host of the podcast The James Altucher Show—which has over 40 million downloads—has interviewed 15 of the most successful people in the world to figure out just what makes them tick. And the conclusions might surprise you. From the founder of Spanx to the entrepreneur behind Home Depot, from a craft beer aficionado to the investors on Shark Tank, these visionaries honed their ideas and creativity, and used what they loved as a compass to guide their curiosity.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Most people think of Walt Disney primarily as a visionary, but he was also a highly skilled marketer. In this unique book, maverick marketer Andrew Lock guides you through 17 success secrets from Walt and explains how your business can apply them to follow Walt Disney’s way. You’ll discover valuable lessons in sales, marketing, and customer service, as well as how to create memorable experiences that will cause customers to return to you, over and over again.

The Risk-Driven Business Model will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk - information risk, when you make decisions without enough information, and incentive-alignment risk, when decision makers' incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world.

Are you interested in starting an online business but unsure where to begin? Are you totally confused about what to sell or how to get your hands on it? eBay might be the answer. If you don’t know anything about it, eBay is an online marketplace that lets sellers reach a global audience of nearly 200 million active buyers. And the good thing is, getting started is relatively easy. There are very few barriers to entry.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

Innovation is the subject of countless books and courses, but there's very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach.

How did the trailblazers of Indian business turn their dreams into reality? The Pilani Pioneers profiles twenty-five accomplished BITS Pilani graduates, including startup founders, entrepreneurs and CEOs, who have made an indelible mark on the Indian and global business landscape while deftly navigating the twists and turns of their professional and personal lives.

Bennie Pollard has spent his entire adult life working his butt off. After a very challenging childhood, Pollard followed in his mother’s and aunt’s footsteps who were both hairdressers. Pollard started cosmetology school in the early 1980s. He went on to open his own salon in 1992, and by the early 2000s he added “manufacturer” to his resume. Motivated by some of the world’s most influential speakers, Pollard began to make plans to expand his mark on the beauty industry.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process.