Small Development

Avoiding the Continuous Appearance Trap: 12 Questions to Understand What’s Truly Underneath Your Culture is a transformational book that weaves together the stories of two companies that, on the surface, appear to be quite similar. Underneath, however, they couldn’t be more different.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

I wrote this book so that all orthodontists can develop the Easy-Grower mindset, multiply their impact, and compress their timelines for success from decades to only a few years. In this book, you'll discover the time-tested principles that have helped people from all walks of life realize their dreams and build legacies they are proud to leave behind.

There are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail. Getting pricing right can be the difference between just getting by and high revenue growth. But don't get it twisted, this is not another book about pricing theory.

Cada día, o aprovechamos la oportunidad de ser geniales o perdemos el chance de serlo. Podemos pasar toda nuestra vida preparándonos para ser ganadores, trabajando duro para alcanzar el éxito en nuestra vida personal, laboral y en nuestras relaciones pero, a menudo la ansiedad, el miedo y el auto sabotaje se interponen en nuestro camino. ¡Tenemos buenas noticias! Hay formas poderosas de combatir esto y todo lo que se interponga en el camino hacia tus objetivos.

The best and the brightest use advisors and experts. Whether in business, sports, entertainment, academia, or politics—expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters.

Many business owners downplay the importance of managing their finances—until they’re in trouble. When a business can’t meet payroll and supplier bills are overdue, when a loyal customer leaves and there’s a huge tax bill looming, that’s when owners discover the 101 Dumb Financial Mistakes they’ve been making. 101 Dumb Financial Mistakes and How to Avoid Them helps business owners prevent these mistakes before it is too late and they are in the middle of a financial crisis.

Did you know that a lot of the videos, pieces of training and books from today's famous productivity and self-help gurus like Tony Robbins and Tim Ferris are based on the practical advice of the ancient stoics? Both gurus credit their current success on embracing stoic principles in their life and business. It's safe to say that Stoicism survived the test of time.

Are You Fully Charged? reveals the three keys that matter most for our daily well-being, as well as our engagement in our work. Drawing on the latest and most practical research from business, psychology, and economics, this audiobook focuses on changes we can make to create better days for ourselves and others.

Ready to make and publish your first mobile app? Creating your first iPhone and Android app can be a stressful jump head-first into the great unknown. Are you ready to skip all the drama and create a successful app? Discover how to design your mobile app, hire an app developer, and get your app published on the app store - no tech experience needed. Enjoy this audiobook, created by number one global appreneur who quit her job and published over 430 apps with over 25 million downloads worldwide.

Simple, effective techniques for developing a healthier attitude toward life and finding the confidence you need to achieve your goals. Offering simple, time-tested techniques for zeroing in on and rewriting negative, self-destructive patterns of thought and behavior that a person can acquire over a lifetime, cognitive behavioral therapy (CBT) is a powerful therapeutic approach that has been proven to be highly effective in helping overcome an array of psychological and behavioral problems, from eating disorders and drug addiction to low self-esteem and phobias.

What does success look like? Five a.m. conference calls and late nights in the office? Winning every argument in the office and always getting your own way? What does a successful woman look like? The shoulder-pad wearing alpha? The dogmatist who rules with an iron fist? The reality is far more nuanced. Yet women are still reduced to alpha boss or the beta secretary or assistant, but when 47 percent of the workforce are reduced to two unhelpful stereotypes, how can you embrace your inner beta and be a success on your own terms?

For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times best-selling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks.

Success is not born out of skill, school, where we’re from, who we know, or what we scored on the SAT. None of us were born ready. None of us started life knowing how to fly a plane or launch a company or knit a sweater for our dog. But we are born with something more important than skills. We’re born with optimism—the initial seed for success. Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it.

Recruiters and recruiting firm owners are overwhelmed, frustrated with their clients, candidates, and by completely unpredictable revenue. Most training simply puts recruiters in more overwhelm with marginal results. It’s possible to go from annoying vendor to trusted adviser, from rollercoaster revenue to predictable income, and from total overwhelm to clarity. It’s possible to build a recruiting business that runs without you there!

Do you want to improve your communication capabilities but don't know where to start? If yes, then this book on How to Talk to Anyone is perfect for you! How to Talk to Anyone: Master Small Talk, Improve your Social Skills, and Build Meaningful Relationships will be your full, one-stop guide in improving your communication abilities. If you're struggling with communicating or connecting with others, don’t fret! You have the power to change. It is never too late to focus on improving yourself. The first step is to arm yourself with the right information.

Penny and Hattie are sisters in a small town, bound tight to the point of knots. They share a secret they cannot escape, even while it pulls them apart. One night, a match is lit, and Penny's terrible husband is killed - a marriage going up in flames and offering the potential of a new life. The sisters retreat into their family home, a house of secrets and memories, and try to live in the shadow of what they put in motion. But Penny's husband is not the only thing they are hiding - both from the outside world and from each other.

Small talk can be hard. Chatting about the weather or traffic can seem downright pointless. You stumble your way through until you run out of things to say, all the while feeling nervous, awkward, and self-conscious. But the truth is, you want to engage with others. This audiobook is the answer to your questions. You’ll learn simple techniques to master small talk and take control of your life.

In this innovative book, Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, which originated as a career management tool, can be used by anyone who wishes to explore what they have to offer the world. In five succinct chapters, Salenbacher reveals how to use brand positioning methodology to discover where to go next.

Small talk, although seemingly superficial, is an integral part of everyone’s lives. We all need to make small talk once in a while, and it’s not so easy for most of us. We all need to put some effort into making small talk, especially with people we don’t know well. Mastering small talk requires some skill and practice, which is why this book was written. After listening to this book, you will gain a broader perspective about people in general. You have the ability to conquer anything and be the most charismatic person you could ever be!