Social Business

YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success.

Get more of the communication ideas you want, from the authors you trust. With insights from leading experts, this book will inspire you to: rethink how you give feedback to employees; ask questions to encourage learning and the exchange of ideas; invest in the right virtual communication tools for your team or business; establish a language strategy for your company; negotiate effectively with anyone - including liars; and present data more powerfully using visualization.

Learn to conquer every challenge like a pro with the clear, candid advice in The First-Time Manager. For nearly four decades, this trusted guide has brought newcomers up to speed on the nitty gritty realities of managing people. The updated seventh edition delivers new information that helps you manage across generations, use online performance appraisal tools, persuade with stories, oversee remote employees, build a team dynamic, match a boss’ style, and more.

International best-selling author and leading global expert on mental strength Amy Morin turns her focus to feminism, explaining what it means - and what it takes - to be a mentally strong woman in the age of the #MeToo and #TimesUp movements.

Our increasingly interconnected, digitized, and globalized world presents immense opportunities and unique challenges. Modern businesses and schools interact with individuals and organizations from a diverse range of cultural and national backgrounds - increasing the likelihood for miscommunication, errors in strategy, and unintended consequences in the process. Use Your Difference to Make a Difference provides listeners with a skills-based, actionable plan that transforms differences into agents of inclusiveness, connection, and mutual understanding.

All of us constantly broadcast information to others, even when we don't say a word. Sales professionals broadcast to potential clients in a way that wins new business. Managers broadcast to their teams about projects. Colleagues broadcast to one another about available resources. The messages we choose to broadcast shape others' beliefs in the potential for success and their ability to create positive change.

Let's face it: We all know people who are irrational. No matter how hard you try to reason with them, it never works. So what's the solution? How do you talk to someone who's out of control? What can you do with a boss who bullies, a spouse who yells, or a friend who frequently bursts into tears? In his book Just Listen, Mark Goulston shared his best-selling formula for getting through to the resistant people in your life. Now he brings his communication magic to the most difficult group of all - the downright irrational.

Leadership expert Sally Helgesen and best-selling leadership coach Marshall Goldsmith have trained thousands of high achievers - men and women - to reach even greater heights. Again and again, they see that women face specific and different road blocks from men as they advance in the workplace. In fact, the very habits that helped women early in their careers can hinder them as they move up. Simply put, what got you here won't get you there...and you might not even realize your blind spots until it's too late.

From an era when 'self-help' books had genuine depth, Dale Carnegie's How to Win Friends and Influence People has influenced the world. No book in the self-help category matters more than this one. Learning to relate to people in the ways Carnegie instructs will help you personally as well as professionally. This book is a classic because Carnegie teaches timeless truths in timeless ways. This is a condensation of the original book.

Based upon research of what successful teams do to overcome severe odds, Do Big Things presents an intuitive, seven-step process that equips teams with how to quickly and consistently operate in a manner necessary for success. Filled with practical tools and engaging stories of teams today, Do Big Things equips leaders with “the how” to quickly identify and activate the behaviors needed to achieve more than you or your team ever thought possible.

Difficult Conversations teaches you how to handle even the toughest conversations more effectively and with less anxiety. Based on 15 years of work at Harvard Negotiation Project and consultations with thousands of people, the authors answer the question: When people confront the conversations they dread the most, what works? Difficult Conversations walks you through a proven, concrete, step-by-step approach for understanding and conducting tough conversations.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

During his years as a public official, Mitchell Weiss was told that government can't do new things or solve tough challenges - it's too big and slow and bureaucratic. Sadly, this is what so many of us have come to believe. But in the wake of the Boston Marathon bombings, he and his city hall colleagues raced to support survivors in new, innovative ways. This kind of entrepreneurial spirit and savvy in government is growing, transforming the public sector's response to big problems at all levels.

From Parker Palmer, best-selling author of The Courage to Teach, and Arthur Zajonc, professor of physics at Amherst College and director of the academic program of the Center for Contemplative Mind in Society, comes this call to revisit the roots and reclaim the vision of higher education. The Heart of Higher Education proposes an approach to teaching and learning that honors the whole human being - mind, heart, and spirit - an essential integration if we hope to address the complex issues of our time.

In Engagement, best-selling authors Lee G. Bolman and Joan V. Gallos offer a compelling workplace parable to illustrate the strategies and skills needed to make unworkable relationships positive and productive. The audiobook introduces the four-step SURE model, which offers rules of engagement for staying alert, grounded, and productive when faced with the prickly, taxing, or toxic folks who block progress.

It is taken for granted in the knowledge economy that companies must employ the most talented performers to compete and succeed. Many firms try to buy stars by luring them away from competitors. But Boris Groysberg shows what an uncertain and disastrous practice this can be.