Social Health

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

In the past the elders had encyclopaedic memories. They could name all the animals and plants across the landscape and the stars in the sky, too. Yet most of us struggle to memorise more than a short poem. Using traditional Aboriginal Australian songlines as the key, Lynne Kelly has identified the powerful memory technique used by indigenous people around the world.

This paradigm-shattering book provides an even-handed, science-based understanding of who women are, both on and off the pill. It will change the way that women think about their hormones and how they view themselves. It also serves as a rallying cry for women to demand more information from science about how their bodies and brains work and to advocate for better research. This book will help women make more informed decisions about their health, whether they're on the pill or off of it.

Don and Mimi Galvin seemed to be living the American dream. After World War II, Don's work with the Air Force brought them to Colorado, where their 12 children perfectly spanned the baby boom: the oldest born in 1945, the youngest in 1965. In those years, there was an established script for a family like the Galvins—aspiration, hard work, upward mobility, domestic harmony. But behind the scenes was a different story: psychological breakdown, sudden shocking violence, hidden abuse. By the mid-1970s, six of the 10 Galvin boys, one after another, were diagnosed as schizophrenic.

As the country's top forensic pathologist, Dr Richard Shepherd has spent a lifetime uncovering the secrets of the dead. When death is sudden or unexplained, it falls to Shepherd to establish the cause. Each post-mortem is a detective story in its own right - and Shepherd has performed over 23,000 of them. Through his skill, dedication and insight, Dr Shepherd solves the puzzle to answer our most pressing question: how did this person die?

Journey alongside professor Bache as he touches the living intelligence of our universe - an intelligence that both embraced and crushed him - and demonstrates how direct experience of the divine can change your perspective on core issues in philosophy and religion. Chronicling his 73 sessions, the author reveals the spiral of death and rebirth that took him through the collective unconscious into the creative intelligence of the universe.

Jesse Ventura's Marijuana Manifesto calls for an end to the War on Drugs. Just because something is illegal, that doesn't mean it goes away; it just means that criminals run it. Legalizing marijuana will serve to rejuvenate our pathetic economy and just might make people a little happier. Ventura's book will show us all how we can take our country back.

Nine years, five older siblings, a few beloved dogs, and an endless array of adventures - these are the things that have shaped Lydia's journey since fans first met her in The Penderwicks in Spring. Now, it's summertime, and 11-year-old Lydia is dancing at the bus stop, waiting for big sister, Batty, to get home from college. This is a very important dance and a very important wait, because the two youngest sisters are about to arrive home to find out that the Penderwicks will all be returning to Arundel this summer, the place where it all began.

Why America's sons are underachieving, and what we can do about it. Something is happening to boys today. From kindergarten to college, American boys are, on average, less resilient and less ambitious than they were a mere 20 years ago. The gender gap in college attendance and graduation rates has widened dramatically. In Boys Adrift, Dr. Leonard Sax delves into the scientific literature and draws on more than 20 years of clinical experience to explain why boys and young men are failing in school and disengaged at home.

The health-care system in the United States has been called the best in the world. Yet wide disparities persist between social groups, and many Americans suffer from poorer health than people in other developed countries. In this revised edition of Health Disparities in the United States, Donald A. Barr provides extensive new data about the ways low socioeconomic status, race, and ethnicity interact to create and perpetuate these health disparities.

Through vivid stories of the experiences of their patients (both adults and children), Drs. Hallowell and Ratey show the varied forms ADD takes - from the hyperactive search for high stimulation to the floating inattention of daydreaming - and the transforming impact of precise diagnosis and treatment.

The extraordinary Siddhartha Mukherjee has written a biography of the gene as deft, brilliant, and illuminating as his extraordinarily successful biography of cancer. Weaving science, social history, and personal narrative to tell us the story of one of the most important conceptual breakthroughs of modern times, Mukherjee animates the quest to understand human heredity and its surprising influence on our lives, personalities, identities, fates, and choices.

What does it actually mean to be rational? Not Hollywood-style "rational", where you forsake all human feeling to embrace Cold Hard Logic, but where you make good decisions, even when it's hard; where you reason well, even in the face of massive uncertainty; where you recognize and make full use of your fuzzy intuitions and emotions, rather than trying to discard them. In Rationality: From AI to Zombies, Eliezer Yudkowsky explains the science underlying human irrationality with a mix of fables, argumentative essays, and personal vignettes.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

In Health Justice Now, Timothy Faust explains what single payer is, why we don't yet have it, and how it can be won. He identifies the actors that have misled us for profit and political gain, dispels the myth that healthcare needs to be personally expensive, shows how we can smoothly transition to a new model, and reveals the slate of humane and progressive reforms that we can only achieve with single payer as the springboard.

lf a man cannot stand freedom, he will probably turn fascist. This, in the fewest possible words, is the essential argument in this modem classic, Escape from Freedom. The author, Erich Fromm, is a distinguished psychologist, late of Berlin and Heidelberg, now of New York City.

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. When we make mistakes, we must calm the cognitive dissonance that jars our feelings of self-worth. And so we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right - a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research and delivered in energetic prose, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-deception.

Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.

Moses and Troy Horne here. Your mental-toughness guides! We know exactly how you feel. If you are reading this, you probably have a young athlete who struggles with in-game stress and maybe even sports performance anxiety. That is why this version was mostly written by Moses. As of the time of the writing of this book, Moses Horne is a 15-year-old elite athlete who can talk directly about the triumphs and struggles of working toward being mentally tough. This is the only book that I know of with input from an actual young athlete.

We are accustomed to think of sociopaths as violent criminals, but in The Sociopath Next Door, Harvard psychologist Martha Stout reveals that a shocking 4 percent of ordinary people, one in 25, has an often undetected mental disorder, the chief symptom of which is that that person possesses no conscience. He or she has no ability whatsoever to feel shame, guilt, or remorse. One in 25 everyday Americans, therefore, is secretly a sociopath.