Social Marketing
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Be Our Guest
- Perfecting the Art of Customer Service
- Auteur(s): The Disney Institute, Theodore Kinni
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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What a great read.
- Écrit par Greg le 2024-03-05
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Be Our Guest
- Perfecting the Art of Customer Service
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
- Date de publication: 2015-05-05
- Langue: Anglais
- Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service....
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Prix courant: 30,55 $ ou 1 crédit
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How to Have Confidence and Power in Dealing with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 4 h et 39 min
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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.
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How to Have Confidence and Power in Dealing with People
- Narrateur(s): Pat Reilly
- Durée: 4 h et 39 min
- Date de publication: 2016-11-09
- Langue: Anglais
- Les Giblin, a recognized expert in the field of human relations, has devised a method for dealing with people that can be used when relating with anyone....
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Prix courant: 20,10 $ ou 1 crédit
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- Auteur(s): Adam Alter
- Narrateur(s): Adam Alter
- Durée: 8 h et 17 min
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Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.
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Liked the Message
- Écrit par Konstantin Chesnokov le 2020-06-01
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Irresistible
- The Rise of Addictive Technology and the Business of Keeping Us Hooked
- Narrateur(s): Adam Alter
- Durée: 8 h et 17 min
- Date de publication: 2017-03-07
- Langue: Anglais
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Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year....
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Prix courant: 23,31 $ ou 1 crédit
Prix réduit: 23,31 $ ou 1 crédit
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Social Brand Marketing: How to Build and Grow Your Influence on Instagram Fast!
- Auteur(s): Online Brand Supremo
- Narrateur(s): Curtis Wright
- Durée: 3 h et 3 min
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If you've always wanted to become an influencer on Instagram, but don't know how to build your brand then keep on listening! Are you sick and tired of not having followers on Instagram? Have you tried endless tactics but nothing seems to work for more than a few weeks or days? Do you want to finally say goodbye to the lack of growth and discover something that works for you? If so, then you have landed in the right place you see growing your Instagram brand doesn't have to be that difficult.
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Social Brand Marketing: How to Build and Grow Your Influence on Instagram Fast!
- Narrateur(s): Curtis Wright
- Durée: 3 h et 3 min
- Date de publication: 2019-04-08
- Langue: Anglais
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If you've always wanted to become an influencer on Instagram, but don't know how to build your brand then keep on listening! Listen to find out more....
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Prix courant: 18,74 $ ou 1 crédit
Prix réduit: 18,74 $ ou 1 crédit
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Auteur(s): Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
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One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Game Changer for this Extrovert!
- Écrit par Scott King le 2021-09-30
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Date de publication: 2021-01-19
- Langue: Anglais
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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Prix courant: 29,13 $ ou 1 crédit
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): John Hopkinson
- Durée: 5 h et 41 min
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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the book is a great begging to the game, very clear and descriptive tutorial.
- Écrit par jim le 2024-05-22
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- Narrateur(s): John Hopkinson
- Durée: 5 h et 41 min
- Date de publication: 2023-03-29
- Langue: Anglais
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the...
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Prix courant: 17,27 $ ou 1 crédit
Prix réduit: 17,27 $ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26 $ ou 1 crédit
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The Complete Guide to Facebook Advertising
- Auteur(s): Brian Meert
- Narrateur(s): Brian Meert
- Durée: 4 h et 32 min
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Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.
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Excellent Book on Facebook Advertising
- Écrit par Peter le 2021-01-29
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The Complete Guide to Facebook Advertising
- Narrateur(s): Brian Meert
- Durée: 4 h et 32 min
- Date de publication: 2019-03-19
- Langue: Anglais
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Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats....
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Prix courant: 18,74 $ ou 1 crédit
Prix réduit: 18,74 $ ou 1 crédit
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Selling the Dream
- The Billion-Dollar Industry Bankrupting Americans
- Auteur(s): Jane Marie
- Narrateur(s): Jane Marie
- Durée: 6 h et 14 min
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Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class.
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must listen
- Écrit par Raccoon le 2024-07-02
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Selling the Dream
- The Billion-Dollar Industry Bankrupting Americans
- Narrateur(s): Jane Marie
- Durée: 6 h et 14 min
- Date de publication: 2024-03-12
- Langue: Anglais
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Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class.
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Prix courant: 19,99 $ ou 1 crédit
Prix réduit: 19,99 $ ou 1 crédit
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Deluxe
- How Luxury Lost Its Luster
- Auteur(s): Dana Thomas
- Narrateur(s): Dana Thomas
- Durée: 13 h et 51 min
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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.
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Very long… but in depth
- Écrit par Roberta W le 2022-03-21
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Deluxe
- How Luxury Lost Its Luster
- Narrateur(s): Dana Thomas
- Durée: 13 h et 51 min
- Date de publication: 2019-08-27
- Langue: Anglais
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Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations....
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Prix courant: 20,13 $ ou 1 crédit
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Instagram for Business for Dummies (2nd Edition)
- Auteur(s): Jenn Herman, Corey Walker, Eric Butow
- Narrateur(s): Chelsea Stephens
- Durée: 8 h et 40 min
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.
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Instagram for Business for Dummies (2nd Edition)
- Narrateur(s): Chelsea Stephens
- Durée: 8 h et 40 min
- Date de publication: 2021-03-16
- Langue: Anglais
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The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business....
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Prix courant: 27,83 $ ou 1 crédit
Prix réduit: 27,83 $ ou 1 crédit
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LinkedIn Social Media Marketing
- Secrets to Easily Build Your Business and Personal Brand Through Social Selling and LinkedIn Marketing to Generate Growth (Business Blueprint, Book 4)
- Auteur(s): Richard Hedberg
- Narrateur(s): Jeff Bower
- Durée: 3 h et 31 min
- Version intégrale
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We all know LinkedIn as a place for job seekers. It’s the place where professionals set up their profiles to establish more connections and discover new job opportunities. LinkedIn is an extremely important website for anyone looking to put themselves out there. But that’s not all. Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand!
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LinkedIn Social Media Marketing
- Secrets to Easily Build Your Business and Personal Brand Through Social Selling and LinkedIn Marketing to Generate Growth (Business Blueprint, Book 4)
- Narrateur(s): Jeff Bower
- Série: Business Blueprint, Livre 4
- Durée: 3 h et 31 min
- Date de publication: 2023-09-22
- Langue: Anglais
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Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand....
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Prix courant: 18,74 $ ou 1 crédit
Prix réduit: 18,74 $ ou 1 crédit
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Auteur(s): Marcus Collins
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
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In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same
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Great insight cringe but worthy social commentary
- Écrit par Jason D le 2024-08-13
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
- Date de publication: 2023-05-02
- Langue: Anglais
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In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.
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Prix courant: 28,27 $ ou 1 crédit
Prix réduit: 28,27 $ ou 1 crédit
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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outdated and offensive
- Écrit par Colleen le 2022-06-26
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
- Date de publication: 2011-05-05
- Langue: Anglais
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Prix courant: 20,13 $ ou 1 crédit
Prix réduit: 20,13 $ ou 1 crédit
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Auteur(s): Lisa Cron
- Narrateur(s): Katie Koster
- Durée: 9 h et 12 min
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.
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Another out-of-the-ballpark home run/must read
- Écrit par firehorse7 le 2022-01-02
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Narrateur(s): Katie Koster
- Durée: 9 h et 12 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door....
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Prix courant: 23,31 $ ou 1 crédit
Prix réduit: 23,31 $ ou 1 crédit
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Auteur(s): David J. Lieberman
- Narrateur(s): Grover Gardner
- Durée: 47 min
- Version intégrale
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We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Narrateur(s): Grover Gardner
- Durée: 47 min
- Date de publication: 2013-12-10
- Langue: Anglais
- We all say things we shouldn't. What is important is how we deal with the gaffe....
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Prix courant: 4,43 $ ou 1 crédit
Prix réduit: 4,43 $ ou 1 crédit
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Auteur(s): Christophe Morin PhD, Patrick Renvoise
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Version intégrale
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- Écrit par Jérôme L. le 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
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Prix courant: 31,26 $ ou 1 crédit
Prix réduit: 31,26 $ ou 1 crédit
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Social Media Marketing for Beginners
- Unleashing the Power of Digital Marketing, Build a Strong Online Presence of Your Business (How to Make Money, Book 15)
- Auteur(s): Blake Preston, Brian Scott Fitzgerald
- Narrateur(s): Tom Brooks
- Durée: 3 h et 13 min
- Version intégrale
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Start your journey to becoming a social media master with Social Media Marketing for Beginners, a comprehensive guide that will teach you how to build a solid online presence and maximize your social media advertising. Learn key strategies to revolutionize your business, from content curation to repurposing, scaling, and new selling methods. Get the answers to why specialist marketing is important and how to copy a competitor's strategy. This book provides clear, easy-to-follow lessons to help you become an expert in the ever-changing digital world.
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Social Media Marketing for Beginners
- Unleashing the Power of Digital Marketing, Build a Strong Online Presence of Your Business (How to Make Money, Book 15)
- Narrateur(s): Tom Brooks
- Durée: 3 h et 13 min
- Date de publication: 2023-10-24
- Langue: Anglais
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Start your journey to becoming a social media master with Social Media Marketing for Beginners, a comprehensive guide that will teach you how to build a solid online presence and maximize your social media advertising....
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TRANCE Formation of America
- The True Life Story of a CIA Mind Control Slave
- Auteur(s): Cathy O'Brien, Mark Phillips
- Narrateur(s): Cathy O'Brien
- Durée: 9 h et 44 min
- Version intégrale
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Au global
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Histoire
TRANCE Formation of America was released in 1995 after the 1947 National Security Act was invoked to censor this testimony from the US Congressional Permanent Select Committee on Intelligence Oversight. Today TRANCE, now in its 17th English edition, is referenced in major universities and is in law libraries worldwide due to its continued relevance to global events. Knowledge is our first line of defense against mind control, and this book is indeed the truth that makes us free.
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Eye opening
- Écrit par Youbeth I am le 2024-07-24
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TRANCE Formation of America
- The True Life Story of a CIA Mind Control Slave
- Narrateur(s): Cathy O'Brien
- Durée: 9 h et 44 min
- Date de publication: 2022-10-05
- Langue: Anglais
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TRANCE Formation of America is the documented biography of a victim of government mind control. Cathy O'Brien is the only vocal and recovered survivor of the Central Intelligence Agency's MK-Ultra Project Monarch mind control operation....
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Auteur(s): Robert J. Shiller
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
- Version intégrale
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Really enjoyed the book
- Écrit par Amazon Customer le 2021-03-14
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
- Date de publication: 2019-10-01
- Langue: Anglais
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Prix courant: 21,16 $ ou 1 crédit
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