Social Marketing
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 6 h et 25 min
- Version intégrale
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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Great eye opening book
- Écrit par H. DIAS le 2023-07-12
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrateur(s): Ryan Holiday
- Durée: 6 h et 25 min
- Date de publication: 2019-08-06
- Langue: Anglais
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....
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Prix courant: 20,40$ ou 1 crédit
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Auteur(s): Tim Harford
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- Écrit par M. Stork le 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrateur(s): Tim Harford
- Durée: 10 h et 24 min
- Date de publication: 2021-02-02
- Langue: Anglais
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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What Women Want
- The Global Marketplace Turns Female Friendly
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
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Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.
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Influencing the World
- Écrit par Amazon Customer le 2023-01-04
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What Women Want
- The Global Marketplace Turns Female Friendly
- Narrateur(s): Mike Chamberlain
- Durée: 7 h et 19 min
- Date de publication: 2011-04-27
- Langue: Anglais
- Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace....
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Prix courant: 17,05$ ou 1 crédit
Prix réduit: 17,05$ ou 1 crédit
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Auteur(s): David Meerman Scott
- Narrateur(s): David Meerman Scott, Sean Pratt
- Durée: 16 h et 21 min
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrateur(s): David Meerman Scott, Sean Pratt
- Durée: 16 h et 21 min
- Date de publication: 2014-07-03
- Langue: Anglais
- The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The Tipping Point
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Version abrégée
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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wonderfully thought provoking
- Écrit par Kyle le 2021-09-22
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The Tipping Point
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Date de publication: 2006-04-01
- Langue: Anglais
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
Prix réduit: 22,14$ ou 1 crédit
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Social Media Marketing Step-By-Step
- The Guides to Facebook, Instagram, LinkedIn Marketing: Learn How to Develop a Strategy and Grow Your Business
- Auteur(s): Bryan Bren
- Narrateur(s): George Johnson
- Durée: 13 h et 29 min
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Have you ever wanted to learn how to use social media to grow and invest back into your business? Would you like to build your brand name, build connections, and explore unlimited opportunities with social media? Would you like to be able to improve your reach to customers to help them find the best services of yours? Then this auidobook is what you need, as it will show you how you can build a strong presence on three social media powerhouses!
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Social Media Marketing Step-By-Step
- The Guides to Facebook, Instagram, LinkedIn Marketing: Learn How to Develop a Strategy and Grow Your Business
- Narrateur(s): George Johnson
- Durée: 13 h et 29 min
- Date de publication: 2019-11-05
- Langue: Anglais
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Have you ever wanted to learn how to use social media to grow and invest back into your business? Would you like to build your brand name, build connections, and explore unlimited opportunities with social media? Listen to find out more....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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Customer Experience for Dummies
- Auteur(s): Roy Barnes, Bob Kelleher
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
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A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises.
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Customer Experience for Dummies
- Narrateur(s): Stephen R. Thorne
- Durée: 11 h et 6 min
- Date de publication: 2020-06-30
- Langue: Anglais
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Customer Experience for Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Social Media Marketing Blueprint
- The Ultimate Guide to Social Media Marketing for Business Growth Through Organic & Advertisement - Facebook, Instagram, WhatsApp, YouTube, TikTok, and Pinterest Marketing Strategies (How to Make Money, Book 17)
- Auteur(s): Blake Preston, Brian Scott Fitzgerald
- Narrateur(s): Tom Brooks
- Durée: 3 h et 41 min
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Are you ready to master the ever-changing landscape of social media marketing and transform your business? With Social Media Marketing Blueprint by Blake Preston, you can learn to navigate digital advertising strategies and gain the insights you need to grow your business.
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Social Media Marketing Blueprint
- The Ultimate Guide to Social Media Marketing for Business Growth Through Organic & Advertisement - Facebook, Instagram, WhatsApp, YouTube, TikTok, and Pinterest Marketing Strategies (How to Make Money, Book 17)
- Narrateur(s): Tom Brooks
- Durée: 3 h et 41 min
- Date de publication: 2023-10-24
- Langue: Anglais
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Are you ready to master the ever-changing landscape of social media marketing and transform your business? With Social Media Marketing Blueprint by Blake Preston, you can learn to navigate digital advertising strategies and gain the insights you need to grow your business....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Direct Selling Success
- From Amway to Zombies
- Auteur(s): Randy Gage
- Narrateur(s): Randy Gage
- Durée: 11 h et 5 min
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Randy Gage revolutionized the Direct Selling profession with the best-selling phenomenon, How to Build a Multi-Level Money Machine, translated into more than 20 languages. Now, he's at it again with the long-waited sequel: Direct Selling Success. This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter to advanced skills like making powerful presentations, becoming a leader, and creating a leadership factory on your team.
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Direct Selling Success
- From Amway to Zombies
- Narrateur(s): Randy Gage
- Durée: 11 h et 5 min
- Date de publication: 2019-09-03
- Langue: Anglais
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This all-new audiobook is the ultimate guide to creating success in the business. You'll learn everything from choosing the right company, finding the best candidates, and becoming a rock-star recruiter....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Social Media Marketing 2021: Facebook Advertising
- Learn Top Methods, Secrets, & Strategies to Becoming an Influencer of Millions on Facebook – How to Advertise and Build Your Personal Business Brand
- Auteur(s): George Allan, James Miller
- Narrateur(s): George Johnson
- Durée: 3 h et 48 min
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The world of marketing has made a dramatic shift in recent years, and it’s all thanks to social media! Facebook is a great way to showcase your brand. If your business is not on Facebook, you’re already missing out on a lot. Your customers will enjoy being part of a business that is proactively working on building an active, engaged community. Establishing meaningful, long-term relationships with your audience is essential for your success. How do you that? Social Media Marketing 2021: Facebook Advertising will walk you through it.
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Social Media Marketing 2021: Facebook Advertising
- Learn Top Methods, Secrets, & Strategies to Becoming an Influencer of Millions on Facebook – How to Advertise and Build Your Personal Business Brand
- Narrateur(s): George Johnson
- Série: Mastery Secrets & Hacks of Expert Entrepreneurs for Business Success
- Durée: 3 h et 48 min
- Date de publication: 2021-05-07
- Langue: Anglais
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The world of marketing has made a dramatic shift in recent years, and it’s all thanks to social media! Facebook is a great way to showcase your brand. If your business is not on Facebook, you’re already missing out on a lot....
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Prix courant: 18,74$ ou 1 crédit
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Be Our Guest
- Perfecting the Art of Customer Service
- Auteur(s): The Disney Institute, Theodore Kinni
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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What a great read.
- Écrit par Greg le 2024-03-05
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Be Our Guest
- Perfecting the Art of Customer Service
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
- Date de publication: 2015-05-05
- Langue: Anglais
- Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service....
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Prix courant: 30,55$ ou 1 crédit
Prix réduit: 30,55$ ou 1 crédit
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Auteur(s): Michael Port
- Narrateur(s): Michael Port
- Durée: 7 h et 38 min
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Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Narrateur(s): Michael Port
- Durée: 7 h et 38 min
- Date de publication: 2015-10-06
- Langue: Anglais
- An inspiring program full of essential advice for spotlight lovers and wallflowers alike that will teach listeners how to bring any crowd to its feet....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
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Effective Social Media Marketing
- The Fast Track to Stay Ahead of the Algorithms and Create AI Magic to Supercharge Your Brand and Maximize ROI
- Auteur(s): Trailblazer Strategies
- Narrateur(s): Matt Bello
- Durée: 4 h et 56 min
- Version intégrale
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Au global
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As an entrepreneur, you're in a digital jungle where every post seems like a gamble. Your once-engaging content now drowns in a sea of online noise. Watching competitors leap ahead, you wonder, "What's their formula for success?" Imagine a guide that doesn't just help you navigate but actually master the complex world of social media algorithms. That’s where this book comes into play…
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Effective Social Media Marketing
- The Fast Track to Stay Ahead of the Algorithms and Create AI Magic to Supercharge Your Brand and Maximize ROI
- Narrateur(s): Matt Bello
- Durée: 4 h et 56 min
- Date de publication: 2024-06-04
- Langue: Anglais
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As an entrepreneur, you're in a digital jungle where every post seems like a gamble. Your once-engaging content now drowns in a sea of online noise. Watching competitors leap ahead, you wonder, "What's their formula for success?"
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Prix courant: 18,74$ ou 1 crédit
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Words That Work
- Auteur(s): Dr. Frank Luntz
- Narrateur(s): Dr. Frank Luntz
- Durée: 6 h et 16 min
- Version abrégée
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Au global
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.
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Had Hopes For So Much More
- Écrit par TNE le 2018-02-23
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Words That Work
- Narrateur(s): Dr. Frank Luntz
- Durée: 6 h et 16 min
- Date de publication: 2007-01-02
- Langue: Anglais
- If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you....
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Prix courant: 25,24$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Version intégrale
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Au global
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
- Version intégrale
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Au global
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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outdated and offensive
- Écrit par Colleen le 2022-06-26
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
- Date de publication: 2011-05-05
- Langue: Anglais
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Prix courant: 22,15$ ou 1 crédit
Prix réduit: 22,15$ ou 1 crédit
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Version intégrale
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Au global
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Histoire
While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Got Your Attention?
- How to Create Intrigue and Connect with Anyone
- Auteur(s): Sam Horn
- Narrateur(s): Sam Horn
- Durée: 6 h et 13 min
- Version intégrale
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Au global
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Performance
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Histoire
In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.
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Excellent practical information
- Écrit par Daina le 2023-02-07
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Got Your Attention?
- How to Create Intrigue and Connect with Anyone
- Narrateur(s): Sam Horn
- Durée: 6 h et 13 min
- Date de publication: 2015-05-06
- Langue: Anglais
- Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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