Social Marketing
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The Marketing of Evil
- How Radicals, Elitists and Pseudo-Experts Sell Us Corruption Disguised as Freedom
- Auteur(s): David Kupelian
- Narrateur(s): David Kupelian
- Durée: 4 h et 29 min
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Americans have come to tolerate, embrace, and even champion many things that would have horrified their parents' generation - from easy divorce and unrestricted abortion on demand to extreme body piercing and teaching homosexuality to grade schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? Of course not, says veteran journalist David Kupelian.
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The Marketing of Evil
- How Radicals, Elitists and Pseudo-Experts Sell Us Corruption Disguised as Freedom
- Narrateur(s): David Kupelian
- Durée: 4 h et 29 min
- Date de publication: 2016-03-23
- Langue: Anglais
- The Marketing of Evil reveals how much of what Americans once almost universally abhorred has been packaged, perfumed, gift wrapped, and sold to them as though it had great value....
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Prix courant: 21,00$ ou 1 crédit
Prix réduit: 21,00$ ou 1 crédit
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): John Hopkinson
- Durée: 5 h et 41 min
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of "Crush It!" and "The Thank You Economy" with a fresh spin, "Jab, Jab, Jab, Right Hook" is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"—their next sale or campaign that's going to knock out the competition.
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the book is a great begging to the game, very clear and descriptive tutorial.
- Écrit par Utilisateur anonyme le 2024-05-22
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Jab, Jab, Jab, Right Hook
- How to Tell Your Story in a Noisy Social World
- Narrateur(s): John Hopkinson
- Durée: 5 h et 41 min
- Date de publication: 2023-03-29
- Langue: Anglais
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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the...
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Prix courant: 17,27$ ou 1 crédit
Prix réduit: 17,27$ ou 1 crédit
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The Tipping Point
- Auteur(s): Malcolm Gladwell
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Version abrégée
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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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wonderfully thought provoking
- Écrit par Kyle le 2021-09-22
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The Tipping Point
- Narrateur(s): Malcolm Gladwell
- Durée: 3 h et 4 min
- Date de publication: 2006-04-01
- Langue: Anglais
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Auteur(s): Bob Pearson
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrateur(s): John Allen Nelson
- Durée: 9 h et 54 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Ideas for leaders to engage directly with customers to shape their brand and marketplace success....
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Prix courant: 22,99$ ou 1 crédit
Prix réduit: 22,99$ ou 1 crédit
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The Essential Social Media Marketing Handbook
- A New Roadmap for Maximizing Your Brand, Influence, and Credibility
- Auteur(s): Gail Z. Martin
- Narrateur(s): Karen Saltus
- Durée: 7 h et 4 min
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Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.
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I was already know 70%
- Écrit par Utilisateur anonyme le 2020-01-24
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The Essential Social Media Marketing Handbook
- A New Roadmap for Maximizing Your Brand, Influence, and Credibility
- Narrateur(s): Karen Saltus
- Durée: 7 h et 4 min
- Date de publication: 2017-05-18
- Langue: Anglais
- For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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Meh
- Écrit par Manuel le 2020-11-08
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
- Date de publication: 2016-10-11
- Langue: Anglais
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Prix courant: 30,55$ ou 1 crédit
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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outdated and offensive
- Écrit par Colleen le 2022-06-26
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
- Date de publication: 2011-05-05
- Langue: Anglais
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Prix courant: 22,15$ ou 1 crédit
Prix réduit: 22,15$ ou 1 crédit
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How to Have Confidence and Power in Dealing with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 4 h et 39 min
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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.
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How to Have Confidence and Power in Dealing with People
- Narrateur(s): Pat Reilly
- Durée: 4 h et 39 min
- Date de publication: 2016-11-09
- Langue: Anglais
- Les Giblin, a recognized expert in the field of human relations, has devised a method for dealing with people that can be used when relating with anyone....
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Prix courant: 20,10$ ou 1 crédit
Prix réduit: 20,10$ ou 1 crédit
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Auteur(s): Bill McGowan
- Narrateur(s): Bill McGowan
- Durée: 7 h et 51 min
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Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
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A must read book for everyone
- Écrit par Utilisateur anonyme le 2024-02-12
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Pitch Perfect
- How to Say It Right the First Time, Every Time
- Narrateur(s): Bill McGowan
- Durée: 7 h et 51 min
- Date de publication: 2014-04-01
- Langue: Anglais
- Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Auteur(s): Leslie Zane
- Narrateur(s): Kelli Tager
- Durée: 8 h et 47 min
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People don’t make decisions with their conscious mind, but on instinct. In The Power of Instinct, marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind. And to do this, you need to understand the science of consumer choice and employ techniques that work with a person’s brain, not against it.
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The Power of Instinct
- The New Rules of Persuasion in Business and Life
- Narrateur(s): Kelli Tager
- Durée: 8 h et 47 min
- Date de publication: 2024-06-18
- Langue: Anglais
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A renowned branding consultant and behavioral psychologist shows listeners how to appeal to the hidden brain where instinct prevails, creating a network of connections that convince people to buy into your product, idea, or vision....
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Prix courant: 25,24$ ou 1 crédit
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Auteur(s): Marcus Collins
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
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In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same
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Great insight cringe but worthy social commentary
- Écrit par Jason D le 2024-08-13
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For the Culture
- The Power Behind What We Buy, What We Do, and Who We Want to Be
- Narrateur(s): Cary Hite
- Durée: 9 h et 32 min
- Date de publication: 2023-05-02
- Langue: Anglais
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In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.
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Prix courant: 28,27$ ou 1 crédit
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Selling the Dream
- The Billion-Dollar Industry Bankrupting Americans
- Auteur(s): Jane Marie
- Narrateur(s): Jane Marie
- Durée: 6 h et 14 min
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Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class.
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must listen
- Écrit par Raccoon le 2024-07-02
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Selling the Dream
- The Billion-Dollar Industry Bankrupting Americans
- Narrateur(s): Jane Marie
- Durée: 6 h et 14 min
- Date de publication: 2024-03-12
- Langue: Anglais
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Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class.
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Auteur(s): David J. Lieberman
- Narrateur(s): Grover Gardner
- Durée: 47 min
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We all say things we shouldn't. What is important is how we deal with the gaffe. If a slip-of-the-tongue at a family gathering, office meeting, or social setting causes you to inadvertently embarrass or offend someone, the strategy presented here, will help you to smooth things over as quickly as possible. But what about when you really mess up?
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Get Anyone to Forgive You for Anything
- The Proven Step-by-Step Method to a Winning Apology
- Narrateur(s): Grover Gardner
- Durée: 47 min
- Date de publication: 2013-12-10
- Langue: Anglais
- We all say things we shouldn't. What is important is how we deal with the gaffe....
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Prix courant: 4,43$ ou 1 crédit
Prix réduit: 4,43$ ou 1 crédit
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Hey, Hun
- Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
- Auteur(s): Emily Lynn Paulson
- Narrateur(s): Emily Lynn Paulson
- Durée: 10 h et 58 min
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She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America.
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Important look behind the toxic and harmful culture of MLMs
- Écrit par Lindsay Johnson le 2023-07-22
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Hey, Hun
- Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
- Narrateur(s): Emily Lynn Paulson
- Durée: 10 h et 58 min
- Date de publication: 2023-05-30
- Langue: Anglais
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She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme....
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Prix courant: 22,21$ ou 1 crédit
Prix réduit: 22,21$ ou 1 crédit
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Marketing
- A Very Short Introduction
- Auteur(s): Kenneth Le Meunier-FitzHugh
- Narrateur(s): Mike Cooper
- Durée: 4 h et 8 min
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As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.
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Marketing
- A Very Short Introduction
- Narrateur(s): Mike Cooper
- Durée: 4 h et 8 min
- Date de publication: 2021-04-20
- Langue: Anglais
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Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace....
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Prix courant: 17,81$ ou 1 crédit
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Version intégrale
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Worth it !
- Écrit par Utilisateur anonyme le 2020-02-15
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Date de publication: 2010-08-10
- Langue: Anglais
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The New Rules of Marketing and PR
- How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
- Auteur(s): David Meerman Scott
- Narrateur(s): Sean Pratt
- Durée: 11 h et 28 min
- Version intégrale
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The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.
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The New Rules of Marketing and PR
- How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
- Narrateur(s): Sean Pratt
- Durée: 11 h et 28 min
- Date de publication: 2010-04-19
- Langue: Anglais
- The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate....
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Prix courant: 38,96$ ou 1 crédit
Prix réduit: 38,96$ ou 1 crédit
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Auteur(s): Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
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One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Game Changer for this Extrovert!
- Écrit par Scott King le 2021-09-30
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Date de publication: 2021-01-19
- Langue: Anglais
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Words That Work
- Auteur(s): Dr. Frank Luntz
- Narrateur(s): Dr. Frank Luntz
- Durée: 6 h et 16 min
- Version abrégée
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Au global
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Histoire
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.
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Had Hopes For So Much More
- Écrit par TNE le 2018-02-23
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Words That Work
- Narrateur(s): Dr. Frank Luntz
- Durée: 6 h et 16 min
- Date de publication: 2007-01-02
- Langue: Anglais
- If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you....
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Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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Zero to One Million Followers with Social Media Marketing Viral Secrets
- Learn How Top Entrepreneurs Are Crushing It with YouTube, Facebook, Instagram, and Influencer Network Branding Ads
- Auteur(s): Gary & Jake
- Narrateur(s): Matthew Smulders
- Durée: 6 h et 44 min
- Version intégrale
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Au global
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Performance
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Histoire
Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? Are you looking for the competitive edge to crush the competition and 10X your business? In this audiobook you will learn the secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors and the secrets and up to date success strategies push your business to new heights.
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Zero to One Million Followers with Social Media Marketing Viral Secrets
- Learn How Top Entrepreneurs Are Crushing It with YouTube, Facebook, Instagram, and Influencer Network Branding Ads
- Narrateur(s): Matthew Smulders
- Durée: 6 h et 44 min
- Date de publication: 2019-04-18
- Langue: Anglais
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Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? Are you looking for the competitive edge to crush the competition and 10X your business? Listen to find out more....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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