Social Marketing
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Made to Stick
- Why Some Ideas Survive and Others Die
- Auteur(s): Chip Heath, Dan Heath
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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too much fluff
- Écrit par Par le 2021-06-22
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Made to Stick
- Why Some Ideas Survive and Others Die
- Narrateur(s): Charles Kahlenberg
- Durée: 8 h et 37 min
- Date de publication: 2006-12-18
- Langue: Anglais
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In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps....
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Prix courant: 17,48 $ ou 1 crédit
Prix réduit: 17,48 $ ou 1 crédit
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Social Media Marketing Guide
- Best Social Media for Dummies and Professionals (Making Money Online)
- Auteur(s): Paul D. Kings
- Narrateur(s): Dave Wright
- Durée: 49 min
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Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.
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Social Media Marketing Guide
- Best Social Media for Dummies and Professionals (Making Money Online)
- Narrateur(s): Dave Wright
- Durée: 49 min
- Date de publication: 2017-05-17
- Langue: Anglais
- Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business....
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Prix courant: 5,31 $ ou 1 crédit
Prix réduit: 5,31 $ ou 1 crédit
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How to Win Grants
- 101 Winning Strategies
- Auteur(s): Alan Silver
- Narrateur(s): Drew Birdseye
- Durée: 2 h et 41 min
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In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists
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How to Win Grants
- 101 Winning Strategies
- Narrateur(s): Drew Birdseye
- Durée: 2 h et 41 min
- Date de publication: 2013-03-22
- Langue: Anglais
- In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies....
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Prix courant: 9,20 $ ou 1 crédit
Prix réduit: 9,20 $ ou 1 crédit
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LinkedIn Success Blueprint
- Mastering Personal Branding, Social Selling, and Networking Strategies: Proven Techniques for Maximising Engagement and Achieving Your Goals on LinkedIn
- Auteur(s): Nurul Hasan
- Narrateur(s): Andrew Baldwin, Nurul Hasan
- Durée: 5 h et 32 min
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LinkedIn Success Blueprint: Mastering Personal Branding, Social Selling, and Networking Strategies" is your ultimate guide to thriving in the digital realm of professional networking. In this comprehensive book, you'll uncover the secrets to leveraging LinkedIn's powerful features to elevate your personal brand, drive sales through social selling, and expand your network with effective networking strategies.
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LinkedIn Success Blueprint
- Mastering Personal Branding, Social Selling, and Networking Strategies: Proven Techniques for Maximising Engagement and Achieving Your Goals on LinkedIn
- Narrateur(s): Andrew Baldwin, Nurul Hasan
- Durée: 5 h et 32 min
- Date de publication: 2025-02-27
- Langue: Anglais
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LinkedIn Success Blueprint: Mastering Personal Branding, Social Selling, and Networking Strategies" is your ultimate guide to thriving in the digital realm of professional networking.
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Prix courant: 25,00 $ ou 1 crédit
Prix réduit: 25,00 $ ou 1 crédit
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Auteur(s): Paul Gillin, Eric Schwartzman
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 22 min
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This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.
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Social Marketing to the Business Customer
- Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
- Narrateur(s): John Allen Nelson
- Durée: 8 h et 22 min
- Date de publication: 2020-07-09
- Langue: Anglais
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The first book devoted entirely to B2B social marketing....
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Prix courant: 22,26 $ ou 1 crédit
Prix réduit: 22,26 $ ou 1 crédit
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Auteur(s): David Meerman Scott
- Narrateur(s): Stephen Bowlby, David Meerman Scott
- Durée: 16 h et 51 min
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The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
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Inspirational, Creative and Authentic
- Écrit par Johnny le 2024-04-03
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The New Rules of Marketing and PR (8th Edition)
- How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
- Narrateur(s): Stephen Bowlby, David Meerman Scott
- Durée: 16 h et 51 min
- Date de publication: 2022-09-06
- Langue: Anglais
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The eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques....
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Prix courant: 33,40 $ ou 1 crédit
Prix réduit: 33,40 $ ou 1 crédit
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 6 h et 25 min
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.
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A tad repetitive
- Écrit par Abdessalam A le 2024-12-12
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Trust Me, I'm Lying
- Confessions of a Media Manipulator
- Narrateur(s): Ryan Holiday
- Durée: 6 h et 25 min
- Date de publication: 2019-08-06
- Langue: Anglais
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You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation....
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Prix courant: 20,40 $ ou 1 crédit
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Propaganda
- Auteur(s): Edward Bernays, Mark Crispin Miller - introduction
- Narrateur(s): Grover Gardner
- Durée: 4 h et 42 min
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A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".
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Worth the time and Money
- Écrit par Joel B le 2021-10-02
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Propaganda
- Narrateur(s): Grover Gardner
- Durée: 4 h et 42 min
- Date de publication: 2017-07-25
- Langue: Anglais
- A seminal and controversial figure in the history of political thought and public relations....
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Prix courant: 14,87 $ ou 1 crédit
Prix réduit: 14,87 $ ou 1 crédit
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How to Have Confidence and Power in Dealing with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 4 h et 39 min
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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.
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How to Have Confidence and Power in Dealing with People
- Narrateur(s): Pat Reilly
- Durée: 4 h et 39 min
- Date de publication: 2016-11-09
- Langue: Anglais
- Les Giblin, a recognized expert in the field of human relations, has devised a method for dealing with people that can be used when relating with anyone....
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Prix courant: 20,10 $ ou 1 crédit
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Gaza
- An Inquest into Its Martyrdom
- Auteur(s): Norman Finkelstein
- Narrateur(s): M.T.A
- Durée: 15 h et 55 min
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In this detailed analysis, Norman G. Finkelstein uncovers the hardships endured by Palestinians, reveals the insincerity of narratives conceived against them, exposes the betrayal of noteworthy individuals and organizations in the face of Gaza's suffering, and discusses the stance of international law regarding their predicament and recourse to armed resistance.
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Gaza
- An Inquest into Its Martyrdom
- Narrateur(s): M.T.A
- Durée: 15 h et 55 min
- Date de publication: 2024-12-17
- Langue: Anglais
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Listeners will be able to draw their own conclusions about whether Gaza has been a victim of decades of political shortcomings or if its innocence has been distorted by propaganda and malicious political manipulations.
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Prix courant: 31,27 $ ou 1 crédit
Prix réduit: 31,27 $ ou 1 crédit
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- Auteur(s): Brendan Kane
- Narrateur(s): Brendan Kane
- Durée: 6 h et 15 min
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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There’s nothing new here
- Écrit par Alexie le 2019-07-21
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- Narrateur(s): Brendan Kane
- Durée: 6 h et 15 min
- Date de publication: 2019-04-30
- Langue: Anglais
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention....
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Prix courant: 25,00 $ ou 1 crédit
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Auteur(s): Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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interesting content, boring delivery
- Écrit par Eva Villalba le 2024-10-31
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
- Date de publication: 2009-02-17
- Langue: Anglais
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Prix courant: 20,49 $ ou 1 crédit
Prix réduit: 20,49 $ ou 1 crédit
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1000 Social Media Marketing Tricks
- Viral Advertising and Personal Brand Secrets to Grow Your Business with YouTube, Facebook, Instagram - Become an Influencer with Over One Million Followers
- Auteur(s): Gary K. Clark
- Narrateur(s): Maurice Portman
- Durée: 3 h et 17 min
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Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential. The dream of becoming a successful entrepreneur, renowned influencer, and achieve freedom from having to work for a corporation are one step away. I will show you the step-by-step strategies and reversed engineered algorithm for each platform to dominate!
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Very basic info. No "algorithms" defined clearly..
- Écrit par Randy le 2019-09-09
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1000 Social Media Marketing Tricks
- Viral Advertising and Personal Brand Secrets to Grow Your Business with YouTube, Facebook, Instagram - Become an Influencer with Over One Million Followers
- Narrateur(s): Maurice Portman
- Durée: 3 h et 17 min
- Date de publication: 2019-04-17
- Langue: Anglais
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Do you want to learn the secrets and up-to-date success strategies push your business to new heights? You need to understand what to optimize on your social media marketing content, so you can maximize the traffic to its full potential....
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Prix courant: 18,74 $ ou 1 crédit
Prix réduit: 18,74 $ ou 1 crédit
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Hit Makers
- The Science of Popularity in an Age of Distraction
- Auteur(s): Derek Thompson
- Narrateur(s): Derek Thompson
- Durée: 11 h et 34 min
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Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.
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Interesting anecdotes but a bit dry.
- Écrit par anand sriganeshar le 2018-06-06
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Hit Makers
- The Science of Popularity in an Age of Distraction
- Narrateur(s): Derek Thompson
- Durée: 11 h et 34 min
- Date de publication: 2017-02-07
- Langue: Anglais
- Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's media environment, you're missing the real story....
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Prix courant: 23,31 $ ou 1 crédit
Prix réduit: 23,31 $ ou 1 crédit
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LinkedIn Social Media Marketing
- Secrets to Easily Build Your Business and Personal Brand Through Social Selling and LinkedIn Marketing to Generate Growth (Business Blueprint, Book 4)
- Auteur(s): Richard Hedberg
- Narrateur(s): Jeff Bower
- Durée: 3 h et 31 min
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We all know LinkedIn as a place for job seekers. It’s the place where professionals set up their profiles to establish more connections and discover new job opportunities. LinkedIn is an extremely important website for anyone looking to put themselves out there. But that’s not all. Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand!
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LinkedIn Social Media Marketing
- Secrets to Easily Build Your Business and Personal Brand Through Social Selling and LinkedIn Marketing to Generate Growth (Business Blueprint, Book 4)
- Narrateur(s): Jeff Bower
- Série: Business Blueprint, Livre 4
- Durée: 3 h et 31 min
- Date de publication: 2023-09-22
- Langue: Anglais
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Discover all the secret potential of social media marketing through LinkedIn - the perfect place to promote your business or brand....
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Prix courant: 18,74 $ ou 1 crédit
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Auteur(s): Robert Miller
- Narrateur(s): George Johnson
- Durée: 4 h et 4 min
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult than it would otherwise be. If you are looking for the best way to dip your foot into this marketing goldmine, then Social Media Marketing 2019: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand is the audiobook for you.
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Social Media Marketing 2021: How to Become an Influencer of Millions on Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand
- Narrateur(s): George Johnson
- Série: High Performance Secrets & Hacks of Expert Entrepreneurs for Business Success
- Durée: 4 h et 4 min
- Date de publication: 2019-04-17
- Langue: Anglais
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The influx of social media platforms over the past 10 years is the greatest boon to marketing since the creation of the internet. While there is undeniably money to be made from social media marketing, the shear amount of competition makes getting started successfully more difficult....
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Prix courant: 18,74 $ ou 1 crédit
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Be Our Guest
- Perfecting the Art of Customer Service
- Auteur(s): The Disney Institute, Theodore Kinni
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
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Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.
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What a great read.
- Écrit par Greg le 2024-03-05
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Be Our Guest
- Perfecting the Art of Customer Service
- Narrateur(s): Barry Abrams
- Durée: 5 h et 26 min
- Date de publication: 2015-05-05
- Langue: Anglais
- Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service....
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Prix courant: 30,55 $ ou 1 crédit
Prix réduit: 30,55 $ ou 1 crédit
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Auteur(s): Daniel Hayes
- Narrateur(s): Tanvir Karim
- Durée: 3 h
- Version intégrale
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrateur(s): Tanvir Karim
- Durée: 3 h
- Date de publication: 2024-04-19
- Langue: Anglais
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Version intégrale
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Au global
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Histoire
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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The F score test is online for 60.00…
- Écrit par t le 2025-03-30
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Date de publication: 2010-08-10
- Langue: Anglais
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Prix courant: 25,63 $ ou 1 crédit
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Auteur(s): Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Version intégrale
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Au global
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Performance
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Histoire
One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Game Changer for this Extrovert!
- Écrit par Scott King le 2021-09-30
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Date de publication: 2021-01-19
- Langue: Anglais
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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Prix courant: 29,13 $ ou 1 crédit
Prix réduit: 29,13 $ ou 1 crédit
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