Social Media Management

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world.

You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business...but it doesn’t have to be that way. In fact, social media marketing needn’t take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer base on auto-pilot!

Some people are talented at speaking before audiences, some at writing books, some at leading others, some at starting businesses. We're just talented in different ways. If you want to succeed, you must first identify the areas in which you are talented and then commit to developing those talents to the fullest. This audiobook will help you do just that with 12 proven strategies for uncommon achievement, including substantiated studies and unforgettable tips.

The audiobook shows you how to apply each idea to the challenges of the modern workplace and combine it with what you discover about yourself as you delve into your own strengths and weaknesses. You'll develop your own ability to see The Big Picture, connect with members of your organization, foster a meaningful and productive work environment, and steer your corporate ship through any challenge. Skills and experience might land you a leadership position... but they don't make you a true leader.

What’s a local girl to do when she catches her long-term boyfriend doing the nasty on their sofa with another women? Cry? Fall apart? Not Lily! Armed with a new look, her best friends, and a fresh take on life, Lily hightails it to Spain for sun, sangria, and Spanish men. But Lily quickly discovers that leaving bad mojo behind isn’t as easy as getting on a plane.

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.

This highly enjoyable career development book reveals dynamic aspects of the workplace that are hidden to many, ignored by others - factors that can make or break careers.

Quantum Negotiation is a handbook for getting what you need using a mindset and behaviors based on a refreshingly expansive perspective on negotiation. Rather that viewing every negotiation as an antagonistic and combative relationship, this book shows you how to move beyond the traditional pseudo win-win to construct a deal in which all parties get what they need. By exploring who we are as negotiators in the context of social conditioning, this model examines the cognitive, psychological, social, physical, and spiritual aspects of negotiation to help you produce more sustainable, prosperous, and satisfying agreements.

These marketing secrets are what set the top earners apart from the rest - they’re simple, straightforward, and easy to apply. In Social Media for Network Marketing Professionals, you’ll discover: Why you have to fully establish what your dream life looks like in order to achieve it - and how you can use this vision to manifest your success, step-by-step guide to setting goals that you’ll actually achieve, what an attractive social media profile actually looks like - and how you can begin building yours today, and more.

In Engagement, best-selling authors Lee G. Bolman and Joan V. Gallos offer a compelling workplace parable to illustrate the strategies and skills needed to make unworkable relationships positive and productive. The audiobook introduces the four-step SURE model, which offers rules of engagement for staying alert, grounded, and productive when faced with the prickly, taxing, or toxic folks who block progress.

Extensively revised, the second edition of The Manager's Guide to HR covers all the key areas and brings listeners up to speed on current developments in employment law, including: how social media is changing the recruitment landscape; shifting labor standards regarding compensation and benefits; the National Labor Relations Board's stance on work-related employee speech on social media; and much more. Featuring step-by-step guidance on everything from COBRA compliance to privacy issues, this trusted resource is now - once again - the most up to date.

Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone - social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry.

This provocative book makes a compelling case for reducing the number of workdays in a week to four. International business expert Robert Grosse draws on scholarly research to construct an appealing argument for why the four-day workweek benefits both the organization and the employee. Research has demonstrated that longer work hours harm the individual and don't amount to a more effective organization. The book goes beyond merely arguing that a reduced workweek is a good idea. It delves into why, explores the means for achieving it, and scrutinizes the barriers to getting there.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

Classroom Management Success in 7 Days or Less provides teachers with a framework of fundamental preventive techniques and details a stepped process for responding to students who have difficulty following instructions. If you’re a teacher facing hard-to-reach, tough groups of students who talk over you and won’t do as you ask, the ideas in this audiobook will help you put in place a simple system for gaining respect, building positive teacher-student bonds, dealing with incidents, and creating a calm, responsive classroom. All in seven days or less!

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

The noted research psychiatrist explores how life's disappointments and difficulties provide us with the lessons we need to become better, bigger, and more resilient human beings. Adversity is an irreducible fact of life. Although we can and should learn from all experiences, both positive and negative best-selling author Dr. Norman E. Rosenthal believes that adversity is by far the best teacher most of us will ever encounter.

There are hundreds of books on management. This is not just another book about what makes an effective manager. Becoming a Better Boss highlights why well-known advice on good management is so rarely heeded. By focusing on management through the eyes of an employee, Julian Birkinshaw gives us insightful and helpful advice on what we might do differently - both as individual managers of others, and as architects of the organizations in which we work. To achieve this, Birkinshaw has spent time working "in the trenches" to remind himself what life as an employee feels like.