Social Media Management

There are hundreds of books on management. This is not just another book about what makes an effective manager. Becoming a Better Boss highlights why well-known advice on good management is so rarely heeded. By focusing on management through the eyes of an employee, Julian Birkinshaw gives us insightful and helpful advice on what we might do differently - both as individual managers of others, and as architects of the organizations in which we work. To achieve this, Birkinshaw has spent time working "in the trenches" to remind himself what life as an employee feels like.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.

Whether it's a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with. Often, your immediate response is to shrink or sulk, become defensive or attack. But there are smarter moves to make when dealing with difficult people. This book explains how to cope with a range of situations with difficult people and to focus on what you can change.

People - friends, family members, work colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now there’s something we can do about it. Liespotting links three disciplines - facial recognition training, interrogation training, and a comprehensive survey of research in the field - into a specialized body of information developed specifically to help business leaders detect deception....

Over the last two decades, there has been an inescapable rise of anger and aggression across our planet. Hate speech has become increasingly prevalent online, Western governments are turning towards authoritarianism and populism, and extremist groups are rising across both the left and the right ends of the political spectrum. Every day, it seems, we're hearing more angry voices and fearful opinions, we're seeing more threats and frightening news, and we're reacting faster and less rationally.

The Student Leadership Challenge, Kouzes and Posner—today's premier leadership experts—demonstrate how anyone can be a leader, regardless of age or experience. Grounded in the same extensive research as the best-selling The Leadership Challenge, it uses real-life stories and examples exclusively from college students.

LinkedIn is an untapped goldmine of leads, but few people understand how to convert those leads into clients. The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening audiobook, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients.

How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.

Elevate the Debate helps researchers of all types more effectively communicate their work in any number of areas, from traditional news outlets to the new media platforms of the digital age. After listening to this book, you will be inspired and equipped to use traditional and digital media environments to your advantage. This real-world guide helps you present your data-driven research with greater clarity, coherence, and impact.

Success as an entrepreneur takes a lot more than big ideas and dedication. With threats of burnout and rejection at nearly every turn, the entrepreneurial journey is riddled with obstacles-but the staff, experts, and voices of Entrepreneur want you to know you're not alone. Entrepreneur Voices on Emotional Intelligence brings you real-world strategies to help you get brutally honest with yourself and boost your emotional intelligence.

This audiobook offers guidance for dealing with this common and frustrating form of behavior. Many people often say "yes" to something when they'd rather say "no." They offer cooperation through words but follow up with how they really feel - in actions that contradict their words. That's passive-aggression. At its heart, passive-aggression is about being untrue to oneself, which makes it impossible to have a clean relationship with others.

The Man Who Quit Money is an account of how one man learned to live, sanely and happily, without earning, receiving, or spending a single cent. Suelo doesn't pay taxes, or accept food stamps or welfare. He lives in caves in the Utah canyonlands, forages wild foods and gourmet discards. He no longer even carries an I.D. Yet he manages to amply fulfill not only the basic human needs - for shelter, food, and warmth - but, to an enviable degree, the universal desires for companionship, purpose, and spiritual engagement.

Unfiltered: How to Be as Happy as You Look on Social Media is for anyone who needs to be reminded that we're all a work in progress, no matter what judgments we make when measuring our lives against what others share online. In her debut book, award-winning journalist and sought-after speaker Jessica Abo addresses the relationship between our psychology and technology and how we can take back our happiness IRL (in real life) without falling into the compare-and-despair trap.

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

En El arte de la guerra, Sun Tzu hace análisis detallados y recomendaciones útiles sobre trece temas principales de la estrategia militar: la planeación, el reto, el ataque, el posicionamiento, la dirección, fuerzas y debilidades, las maniobras, la implementación de las tácticas, el avance, el terreno, las fases de una campaña, las armas y el uso de información.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

Too many of us live our lives trying to shoehorn our many activities and responsibilities into too few time slots available. Managing the myriad of activities has become an all-consuming chore. And we're so stressed that our relationships and job performance suffer. Why? Because we organize our time and our lives poorly. This book presents 151 quick and easy ways to meet these challenges in our daily lives. Each idea comes from the real world experiences of people like you - people who are experimenting with, examining, and discovering unique solutions to the time problems all of us face every day.

The Memo is the much-needed career advice guide for women of color specifically, finally ending the one-size-fits-all approach of business books that lump together women across races and overlook the unique barriers to success for women of color. In a charismatic and relatable voice, Minda Harts brings her entrepreneurial experience as CEO of The Memo to audio, as well as her past career life as a fundraising consultant to top colleges across the country.

What if you created a business that provided amazing client experiences and set a new standard for what it’s like to work with a law firm? What if you slept great at night while traveling abroad for months at a time, knowing your team could run things without you with the help of thoughtful systems and optimized technology? Yes! It’s all possible. The Small Firm Roadmap Revisited will show you how to build something different—a law firm business that is people-centered, effectively managed, and ultimately more valuable.

In Engagement, best-selling authors Lee G. Bolman and Joan V. Gallos offer a compelling workplace parable to illustrate the strategies and skills needed to make unworkable relationships positive and productive. The audiobook introduces the four-step SURE model, which offers rules of engagement for staying alert, grounded, and productive when faced with the prickly, taxing, or toxic folks who block progress.