Social Technology

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

Through narratives and case studies spanning the brilliant history of engineering, Madhavan shows how the concepts of prototyping, efficiency, reliability, standards, optimization, and feedback are put to use in fields as diverse as transportation, retail, health care, and entertainment. Equal parts personal, practical, and profound, Applied Minds charts a path to a future where we apply strategies borrowed from engineering to create useful and inspired solutions to our most pressing challenges.

Ninteen ninety-four, Northern California. The Internet is just emerging from its origins in the military and university research labs. Groups of idealistic technologists, recognizing its potential as a tool for liberation and solidarity, are working feverishly to build the network. In the early chat rooms of one such gathering, soon-to-become-famous as The WELL, a Stanford futurist named Tom Mandel creates a new conference. In a topic headed "Local Bug Report", he asks for advice from fellow online participants about how he might shake off a persistent hacking cough.

This richly detailed book exposes the consequences of Big Tech’s digital surveillance, exploitative use of AI, and monopolistic and anticompetitive practices. It offers actionable solutions to these problems and a clear path forward for individuals and policymakers to advocate for change. By containing the excesses of Big Tech, we will ensure our civil rights are respected and preserved, our economy is competitive, and our democracy is protected.

At the heart of our current moment lies a universal yearning, writes David Zahl, not to be happy or respected so much as enough - what religions call "righteous." To fill the void left by religion, we look to all sorts of everyday activities - from eating and parenting to dating and voting - for the identity, purpose, and meaning once provided on Sunday morning.

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.

Socrates is in prison, sentenced to die when the sun sets. In this final conversation, he asks what will become of him once he drinks the poison prescribed for his execution. Socrates and his friends examine several arguments designed to prove that the soul is immortal. This quest leads him to the broader topic of the nature of mind and its connection not only to human existence but also to the cosmos itself. What could be a better way to pass the time between now and the sunset?

Work defines who we are. It determines our status and dictates how, where, and with whom we spend most of our time. It mediates our self-worth and molds our values. But are we hardwired to work as hard as we do? Did our Stone Age ancestors also live to work and work to live? And what might a world where work plays a far less important role look like? To answer these questions, James Suzman charts a grand history of "work" from the origins of life on Earth to our ever more automated present, challenging some of our deepest assumptions about who we are.

AI for Defense and Intelligence is a timely and compelling listen for graduate students interested in this rapidly-growing field, mid-career professionals looking to rebrand, and senior leaders in federal agencies who want to get smart on the latest tech. This approachable and focused book provides an overview of AI basics, a review of powerful machine learning models, and a discussion of applications across natural language processing (NLP), computer vision (CV), optimization, agent-based modeling and more.

Wilhelm Reich and the Function of the Orgasm; Great Minds Series, Vol. 11 - the 2017 revised, updated and reformatted edition - is a study about one of the greatest authorities on the discovery of the bioenergy for modern science and medical science. The author understands his engagement for Reich as a contribution to the rehabilitation of one of the greatest but also one of the most misunderstood scientists of the 20th century.

The Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types - extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving - has inspired television shows, Online dating platforms, and Buzzfeed quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to validate its results - no less account for its success.

In every issue of modern society - from climate change to vaccinations, transportation to technology, health care to defense - we are in the midst of an unprecedented expansion of scientific progress and a simultaneous expansion of danger. At the very time we need them most, scientists and the idea of objective knowledge are being bombarded by a vast, well-funded, three-part war on science: the identity politics war on science, the ideological war on science, and the industrial war on science.

The word "glitch" implies an incidental error, as easy to patch up as it is to identify. But what if racism, sexism, and ableism aren't just bugs in mostly functional machinery—what if they're coded into the system itself? Meredith Broussard demonstrates in More Than a Glitch how neutrality in tech is a myth and why algorithms need to be held accountable. Broussard, a data scientist and one of the few Black female researchers in artificial intelligence, masterfully synthesizes concepts from computer science and sociology.

Law today is incomplete, inaccessible, unclear, underdeveloped, and often perplexing to those whom it affects. In The Legal Singularity, Abdi Aidid and Benjamin Alarie argue that the proliferation of artificial intelligence-enabled technology–and specifically the advent of legal prediction–is on the verge of radically reconfiguring the law, our institutions, and our society for the better.

Even before the COVID-19 pandemic, digital technologies had become deeply embedded in children’s lives, despite a growing body of research detailing the harms of excessive immersion in the unregulated, powerfully seductive, profit-driven world of the “kid-tech” industry. In Who’s Raising the Kids? Linn—one of the world’s leading experts on the impact of Big Tech and big business on children—explores the roots and consequences of this monumental shift toward a digitized, commercialized childhood, focusing on kids’ values, relationships, and learning.

This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people - specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism) - and invites listeners to "build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability".