Social Technology

In Archaeology from Space, Sarah Parcak shows the evolution, major discoveries, and future potential of the young field of satellite archaeology. From surprise advancements after the declassification of spy photography, to a new map of the mythical Egyptian city of Tanis, she shares her field's biggest discoveries, revealing why space archaeology is not only exciting, but urgently essential to the preservation of the world's ancient treasures.

Apprenez à écrire des pages de ventes, des e-mails ou des publicités, plus convaincants, qui motiveront ceux qui les liront et qui poussent à l'achat. Le copywriting est l'art d'écrire pour vendre, une compétence de plus en plus recherchée. L'objectif du livre est de vous partager les meilleurs secrets, éprouvés, pour écrire avec plus de persuasion et vendre, et de rendre le copywriting accessible.

On July 22, 2009, a special meeting was held with 24 leading scientists at the National Institutes of Health to discuss early findings that a newly discovered retrovirus was linked to chronic fatigue syndrome (CFS), prostate cancer, lymphoma, and eventually neurodevelopmental disorders in children. When Dr. Judy Mikovits finished her presentation the room was silent for a moment, then one of the scientists said, "Oh my God!" The resulting investigation would be like no other in science.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

Are you ready to transform your passion into profits and build an online empire that thrives in the ever-evolving digital world? In "Blog, Vlog, and Thrive," you’ll discover the ultimate blueprint to not only launch your blog or vlog but to turn it into a passive income machine that earns while you sleep. Whether you're a complete beginner or have been struggling to gain traction, this book gives you the exact strategies, tips, and insider secrets that digital entrepreneurs are using right now to build six-figure businesses in 2024 and beyond!

At a time when the five most valuable companies on the planet are high-tech firms and nearly half of Americans say they cannot live without their cell phones, Troublemakers reveals the untold story of how we got here. This is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so they changed the world.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists

Fusion GPS was founded in 2010 by Glenn Simpson and Peter Fritsch, two former reporters at The Wall Street Journal who decided to abandon the struggling news business and use their reporting skills to conduct open-source investigations for businesses and law firms - and opposition research for political candidates. In the fall of 2015, they were hired to look into the finances of Donald Trump.

A comprehensive step-by-step guide to creating a hit show, So You Want to Start a Podcast covers everything from hosting and guest booking to editing and marketing - while offering plenty of encouragement and insider stories along the way.　

Microsoft President Brad Smith operates by a simple core belief: When your technology changes the world, you bear a responsibility to help address the world you have helped create. This might seem uncontroversial, but it flies in the face of a tech sector long obsessed with rapid growth and sometimes on disruption as an end in itself. While sweeping digital transformation holds great promise, we have reached an inflection point. The world has turned information technology into both a powerful tool and a formidable weapon.

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually - as a by-product of our preposterously convenient digital existence.

Stress can make you feel bad. It can be caused by lots of different things. A big test. A fight with a friend. A new experience. But no matter what causes the stress, what’s important is how you deal with it.

If you buy a book at the bookstore, you own it. You can take it home, scribble in the margins, put it on the shelf, lend it to a friend, or sell it at a garage sale. But is the same thing true for the eBooks or other digital goods you buy? Retailers and copyright holders argue that you don't own those purchases, you merely license them. That means your eBook vendor can delete the book from your device without warning or explanation - as Amazon deleted Orwell's 1984 from the Kindles of surprised readers.

You've heard the stories about the dark side of the internet—hackers, #gamergate, anonymous mobs attacking an unlucky victim, and revenge porn—but they remain just that: Stories. Surely these things would never happen to you. Zoe Quinn used to feel the same way. She is a video game developer whose ex-boyfriend published a crazed blog post cobbled together from private information, half-truths, and outright fictions, along with a rallying cry to the online hordes to go after her. They answered in the form of a so-called movement known as #gamergate.

When we make decisions, our thinking is informed by societal norms, “guardrails” guiding our decisions, like the laws and rules that govern us. But what are good guardrails in today’s world of overwhelming information flows and increasingly powerful technologies, such as artificial intelligence? Based on the latest insights from the cognitive sciences, economics, and public policy, Guardrails offers a novel approach to shaping decisions by embracing human agency in its social context.

When she arrived at MIT in the 1990s, Alien wanted to study aerospace engineering, but she was soon drawn to the school’s venerable tradition of high-risk physical trespassing: the original “hacking”. Within a year, one of her hallmates was dead, two others were on trial, and two had been institutionalized. Alien’s adventures were only just beginning.

From Aristotle to Ada Lovelace: a brief history of the mathematical ideas that have forever changed the world and the everyday people and pioneers behind them. The story of our best invention yet. From our ability to calculate the passing of time to the algorithms that control computers and much else in our lives, numbers are everywhere. They are so indispensable that we forget how fundamental they are to our way of life.

Inspired by the groundbreaking A History of the World in 100 Objects, this book draws on the unique collections of The Strong museum in Rochester, New York, to chronicle the evolution of video games, from Pong to first-person shooters, told through the stories of dozens of objects essential to the field’s creation and development. Drawing on the World Video Game Hall of Fame’s unmatched collection of video game artifacts, this fascinating history offers an expansive look at the development of one of the most popular and influential activities of the modern world: video gaming.

Are you bored of the endless scroll of your social media feed? Do you swipe left before considering the human being whose face you just summarily rejected? Do you skim articles on your screen in search of intellectual stimulation that never arrives? If so, this book is the philosophical lifeline you have been waiting for. Offering a timely meditation on the profound effects of constant immersion in technology, also known as the Interface, Wish I Were Here draws on philosophical analysis of boredom and happiness to examine the pressing issues such as screen addiction....