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10x Is Easier than 2x

How World-Class Entrepreneurs Achieve More by Doing Less

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10x Is Easier than 2x

Written by: Dan Sullivan, Dr. Benjamin Hardy
Narrated by: Dan Sullivan, Dr. Benjamin Hardy
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About this listen

Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.

10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Hay House (P)2023 Hay House
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What the critics say

“As a 25-year student of Dan Sullivan’s, I have experienced firsthand how his teachings have 10x’d every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan’s 10x concept in this masterpiece. Every entrepreneur must read this book!”
Gino Wickman, author of Traction and The EOS Life

“This book is not just a call to action, it’s also a road map. Dan Sullivan’s thinking is essential for your success.” — Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference

“Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive.” — Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You Think

What listeners say about 10x Is Easier than 2x

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Exactly what I needed

Perfect for adjusting your sails. Especially if you’ve been on a season of analysis paralysis.

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Awesome book

Great insights and lots of examples you can apply right now to business and personal life.

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Great shift in perspective

So many simple changes to hit massive results. Now I’m reading The Gain and Gap book

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This book is a must read for entrepeneurs or anyone interested in transforming their lives.

I have listened to and read many self help books over the past 30 years. In my opinion this book is one of the best in this genre. Practical advice, well organized content, filled with real world examples. I cant wait to start applying the principles I have learned. Thank you to the authors for sharing these valuable lessons.

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Great concept on thinking bigger

Love the concepts in this book to stretch one’s thinking. Highly suggest it for any entrepreneur.

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Bigger Thinking Bigger Actions

Come on, we all need to think bigger and take larger actions. Put me on a 12-hour drive with Ben Hardy and Dan Sullivan with any of their collaborations, and it will change how you look at things. My wife likes his books and normally wants me to turn off my personal growth material, but we had some of our best discussions. Where are you investing your time? It's time to increase your ROI on time!

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10x is a huge game changer

I have been a Strategic Coach client for 12 years. This book and Dan’s concept have already helped me 10x my business once. Now I’m working on my next 10x. This is a must read for entrepreneurs wanting to transform their lives and businesses.

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Changed how I'm looking at my business now/forever

I will be listening to this a few more times after I go through the previous books in this series with Dan Sullivan. Then I will provide a more comprehensive review. I'm short, it has radically shifted the way I will be approaching my business now and forever.

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A must listen to build a great business !

Great insights for building your business the right way by focusing on big gains and not being afraid to go for it! A must read for entrepreneurs who want to go 10X!

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Life changing - a must read for those looking to drastically change and improve their situation

Dr. Hardy and Dan Sullivan radically change the game by their method of explaining, applying, and encouraging us to focus on the things that will make us most successful (Pareto). Then finding the right individuals to bring along for the terrifying journey of 10X.

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