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Actionable Gamification

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Actionable Gamification

Written by: Yu-kai Chou
Narrated by: Scott R. Smith
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The new era of gamification and human-focused design optimizes for motivation and engagement over traditional function-focused design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification pioneer Yu-kai Chou takes the listener on a journey to learn his 12 years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

©2015, 2017 Yu-kai Chou (P)2017 Yu-kai Chou Personal Success Business Management Leadership
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This book is transcendently relevant! If you’re a human, give it a read. You’ll be glad you did. :D

This is a must read.

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highly recommend reading this if you are trying to create a motivating product or environment.

Amazing, unique insights into human focused design

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Very descriptive. I could relate easily to the author life experiences. A bit long though.

Insightful and well-honed

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The book is of value to product designers and anyone interested in practical applications of behavioral science. Could have been shorter, and I could have done without all the author's personal stories. On the whole if you are interested in the subject matter in some practical sense then it's worth a listen through.

Interesting and useful framework.

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It goes on and on and never seems to get to the point or the meat of the issue. Very few practical examples and those are too limited in range and scope.

Lots of blather little content

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