
Hooked: How to Build Habit-Forming Products
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy Now for $16.11
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Nir Eyal
-
Written by:
-
Nir Eyal
-
Ryan Hoover
About this listen
Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
- New for second edition! An additional case study for building health habits.
Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.
©2014 Nir Eyal (P)2014 Nir EyalYou may also enjoy...
-
Indistractable
- How to Control Your Attention and Choose Your Life
- Written by: Nir Eyal, Julie Li
- Narrated by: Nir Eyal
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
-
-
Like medicine without the gross aftertaste
- By Amazon Customer on 2020-09-17
Written by: Nir Eyal, and others
-
Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- Written by: Aaron Ross, Marylou Tyler
- Narrated by: Mary Jane Wells
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
-
-
Great content, PDF would be nice, narration poor
- By Boris Maganic on 2023-04-11
Written by: Aaron Ross, and others
-
Mindfulness
- The Most Effective Techniques: Connect With Your Inner Self To Reach Your Goals Easily and Peacefully
- Written by: Ian Tuhovsky
- Narrated by: Randy Streu
- Length: 1 hr and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mindfulness is not about complicated and otherworldly woo-woo spiritual practices. It doesn't require you to be a part of any religion or a movement. What mindfulness is about is living a good life (that's quite practical, right?), and this book is all about deepening your awareness, getting to know yourself, and developing attitudes and mental habits that will make you not only a successful and effective person in life, but a happy and wise one as well.
-
-
Three Mantras
- By Amazon Customer on 2021-06-14
Written by: Ian Tuhovsky
-
Expert Secrets
- Written by: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
-
This book should be $100,000
- By Matt on 2024-08-17
Written by: Russell Brunson
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
Written by: April Dunford
-
Influence, New and Expanded
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Needs to be narrated by someone else
- By Amazon Customer on 2021-12-28
Written by: Robert B. Cialdini
-
Indistractable
- How to Control Your Attention and Choose Your Life
- Written by: Nir Eyal, Julie Li
- Narrated by: Nir Eyal
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
-
-
Like medicine without the gross aftertaste
- By Amazon Customer on 2020-09-17
Written by: Nir Eyal, and others
-
Predictable Revenue
- Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com
- Written by: Aaron Ross, Marylou Tyler
- Narrated by: Mary Jane Wells
- Length: 5 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth...with zero cold calls. This is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine.
-
-
Great content, PDF would be nice, narration poor
- By Boris Maganic on 2023-04-11
Written by: Aaron Ross, and others
-
Mindfulness
- The Most Effective Techniques: Connect With Your Inner Self To Reach Your Goals Easily and Peacefully
- Written by: Ian Tuhovsky
- Narrated by: Randy Streu
- Length: 1 hr and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mindfulness is not about complicated and otherworldly woo-woo spiritual practices. It doesn't require you to be a part of any religion or a movement. What mindfulness is about is living a good life (that's quite practical, right?), and this book is all about deepening your awareness, getting to know yourself, and developing attitudes and mental habits that will make you not only a successful and effective person in life, but a happy and wise one as well.
-
-
Three Mantras
- By Amazon Customer on 2021-06-14
Written by: Ian Tuhovsky
-
Expert Secrets
- Written by: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
-
This book should be $100,000
- By Matt on 2024-08-17
Written by: Russell Brunson
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
-
Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
Written by: April Dunford
-
Influence, New and Expanded
- The Psychology of Persuasion
- Written by: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
-
Needs to be narrated by someone else
- By Amazon Customer on 2021-12-28
Written by: Robert B. Cialdini
-
Time, Money, Freedom
- 10 Simple Rules to Redefine What's Possible and Radically Reshape Your Life
- Written by: Ray Higdon, Jessica Higdon
- Narrated by: Ray Higdon, Jessica Higdon
- Length: 5 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
From living on Jess's wages as a makeup counter sales clerk, to achieving dramatic success as network marketing partners, to running a multi-million-dollar coaching and training company today, Ray and Jessica Higdon have built their lives on a shared desire for freedom and balance. With 10 simple rules for redefining what's possible in your life, this book will help you build confidence, shift your mind-set, and learn the tools to take control of your life and start on a path toward your own definition of freedom.
-
-
Must Read
- By Amazon Customer on 2021-02-24
Written by: Ray Higdon, and others
-
Exponential Organizations
- New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (and What to Do About It)
- Written by: Salim Ismail, Yuri van Geest, Michael S. Malone, and others
- Narrated by: Kevin Young
- Length: 11 hrs and 11 mins
- Unabridged
-
Overall
-
Performance
-
Story
In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.
Written by: Salim Ismail, and others
-
Thinking in Systems
- A Primer
- Written by: Donella H. Meadows
- Narrated by: Tia Rider Sorensen
- Length: 6 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
-
-
Good book with Deleuzian undertones
- By Zac N on 2020-10-24
Written by: Donella H. Meadows
-
Unscripted: The Great Rat-Race Escape
- From Wage Slavery to Wealth: How to Start a Purpose Driven Business and Win Financial Freedom for a Lifetime
- Written by: MJ DeMarco
- Narrated by: Scott Thomas, MJ DeMarco
- Length: 16 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
Grab your front-row seat in the story of a lifetime. Witness how one family escapes the rat race - the world's economic religion - and how you can too. By all appearances, Jeff and Samantha Trotman are living the American dream. But behind the white picket fence, they endure an American nightmare. With little time for each other, a pile of debt, and Ferrari taste on a Ford budget, the ruse of affluence is killing them.
-
-
Realistically Wonderful
- By Maciej Lukowski on 2023-07-02
Written by: MJ DeMarco
-
The New Psycho-Cybernetics
- A Mind Technology for Living Your Life Without Limits
- Written by: Maxwell Maltz, Dan Kennedy
- Narrated by: Maxwell Maltz, Dan Kennedy
- Length: 6 hrs and 11 mins
- Original Recording
-
Overall
-
Performance
-
Story
Most of us still live by the motto, “No pain, no gain.” But this approach to life is actually a prescription for fear, frustration, and self-doubt. Much of what we learn about success is based on the pain/gain idea: in essence, work harder, be more persistent, and develop greater willpower. The New Psycho-Cybernetics formula is anything but painful. It will allow you to achieve all your goals, faster, easier, and with less strain than you ever thought possible.
-
-
I loved this book!
- By Jake Guy on 2019-03-24
Written by: Maxwell Maltz, and others
-
Anything You Want
- 40 Lessons for a New Kind of Entrepreneur
- Written by: Derek Sivers
- Narrated by: Derek Sivers, Naina Kader
- Length: 2 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
You started a business. But why? Entrepreneurs often lose sight of what matters. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough? Derek Sivers accidentally started a business by helping musicians sell their music. It became the largest online seller of independent music with over 150,000 musicians and $100M in sales. After ten years, he sold the company for $22 million and gave all the money to charity.
Written by: Derek Sivers
-
Playing to Win
- How Strategy Really Works
- Written by: Roger L. Martin, A.G. Lafley
- Narrated by: LJ Ganser
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.
-
-
Great book about strategy
- By Vinny on 2023-02-12
Written by: Roger L. Martin, and others
-
Launch
- How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams
- Written by: Jeff Walker
- Narrated by: Jeff Walker
- Length: 9 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the creator of Product Launch Formula: a new edition of the number one New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the number one New York Times best seller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start.
-
-
Failure to launch
- By Amazon User on 2022-01-18
Written by: Jeff Walker
-
The Advice Trap
- Be Humble, Stay Curious & Change the Way You Lead Forever
- Written by: Michael Bungay Stanier
- Narrated by: Michael Bungay Stanier
- Length: 4 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Advice Trap is about getting to grips with how to actually change your behavior, so you stay curious a little bit longer. It sounds like it should be easy, but it’s not. To get there, leading coach and trainer Michael Bungay Stanier offers specific coaching strategies, particularly on how to focus on what matters most. The audiobook of The Advice Trap gives you tools to make your conversations, coaching, and otherwise, irresistible.
-
-
The Author Shouldn't Narrate His Own Books
- By Andrew Coates on 2023-05-15
Written by: Michael Bungay Stanier
-
Storyworthy
- Engage, Teach, Persuade, and Change Your Life Through the Power of Storytelling
- Written by: Matthew Dicks, Dan Kennedy - foreword
- Narrated by: Matthew Dicks, John Glouchevitch
- Length: 10 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).
-
-
meh.
- By Radi Siva on 2022-02-20
Written by: Matthew Dicks, and others
-
Make It Stick
- The Science of Successful Learning
- Written by: Peter C. Brown, Henry L. Roediger III, Mark A. McDaniel
- Narrated by: Qarie Marshall
- Length: 8 hrs and 34 mins
- Unabridged
-
Overall
-
Performance
-
Story
To most of us, learning something 'the hard way' implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head and will appeal to all those interested in the challenge of lifelong learning and self-improvement.
-
-
Good science, bad journalism
- By Nam Hee Kim on 2018-05-18
Written by: Peter C. Brown, and others
-
The Blind Watchmaker
- Why the Evidence of Evolution Reveals a Universe Without Design
- Written by: Richard Dawkins
- Narrated by: Richard Dawkins, Lalla Ward
- Length: 14 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Blind Watchmaker, knowledgably narrated by author Richard Dawkins, is as prescient and timely a book as ever. The watchmaker belongs to the 18th-century theologian William Paley, who argued that just as a watch is too complicated and functional to have sprung into existence by accident, so too must all living things, with their far greater complexity, be purposefully designed. Charles Darwin's brilliant discovery challenged the creationist arguments; but only Richard Dawkins could have written this elegant riposte.
-
-
Excellent Discussion
- By Langer MD on 2020-02-23
Written by: Richard Dawkins
What listeners say about Hooked: How to Build Habit-Forming Products
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Vadim Avkhimenia
- 2017-11-23
A great guide
A very practical guide. I found that almost every chapter gave me new ideas for my current invention.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amazon Customer
- 2023-07-12
Amazing read
I never thought about customer’s psychology and habit building this way. I learned a lot
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- DM
- 2021-01-27
lots of good info.
will definitely try to put some of the techniques to use when I start something online... though if I wanted to sell something physical, not so useful.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Amelia
- 2021-04-27
AMAZING BOOK
I loved this book! I Had a marvellous time going through it and loved loved and loved the content!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Customer
- 2022-10-21
tangibly motivating
A very good overview of what makes products addictive. I listened during the commute and each time was inspired to innovate and create.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- kav
- 2022-11-16
Irony in the follow up book, yet pertinent
Oh, I really enjoyed this audiobook. It was simple, I came to the lean start up, and though the title is kind of evocative in a negative way given how many people are dependent on technology, it reinstates, and reiterates the opportunity to have a positive impact through the products that we create. I
especially appreciated some of the reiterations on necessities for antibodies to tech dependency and the morality section.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Josue Timolien
- 2020-10-01
MUST READ!!!
Great if you are looking to get into UX concepts for creating apps and understanding behavior patterns.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Rob & Bridget
- 2019-02-03
Excellent book
This book was excellent! It shined a lot of light on the patterns of app usage and explains them in good detail. The narrator is okay, could be better, but the information is quite grasping.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- G
- 2023-06-07
Love it!
Title: Hooked: Love it!
Rating: ⭐️⭐️⭐️⭐️⭐️ (5/5)
Hooked is an exceptional book that completely captivated me from start to finish.
It delves deep into the intricate world of human psychology and behavior, unraveling the secrets behind what makes certain products and experiences addictive.
One of the most impressive aspects of Hooked is its ability to seamlessly blend academic research with practical examples and case studies. The author presents a compelling framework, comprising of four stages - Trigger, Action, Variable Reward, and Investment - that sheds light on how successful products and services create habits within their users.
The writing style is engaging and easy to follow, making complex concepts accessible to readers of all backgrounds. The book doesn't shy away from diving into the ethical implications of designing addictive experiences, and it encourages readers to think critically about their own behavior as consumers.
What sets Hooked apart from other books on similar topics is its emphasis on creating positive habits and fostering long-term engagement. Rather than simply exploiting psychological vulnerabilities, the author advocates for building products that truly add value to users' lives. This approach resonated with me and left me feeling inspired to apply these principles in my own endeavors.
Furthermore, Hooked is relevant to professionals across various fields, from entrepreneurs and marketers to product designers and psychologists. The insights shared in this book have the potential to transform the way we approach product development and user engagement, providing a valuable resource for anyone seeking to create meaningful and impactful experiences.
In conclusion, Hooked is a must-read for anyone interested in understanding the psychology behind habit formation and creating products that stand the test of time. With its engaging writing style, practical examples, and thought-provoking content, this book has firmly secured its place on my list of favorites. Prepare to be enlightened and inspired by this remarkable exploration of human behavior and product design.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Sarah
- 2022-03-07
Solid but for a very specific audience
This had great info but it’s very narrowly applicable to people developing products that they want to get people hooked on. There’s a little on habit development and the psychology behind it but if you aren’t directly developing a product designed to get people hooked this book won’t offer much for you. (Not a criticism, just saying, the premise is narrow)
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
4 people found this helpful