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Lean Analytics

Use Data to Build a Better Startup Faster

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Lean Analytics

Written by: Alistair Croll, Benjamin Yoskovitz
Narrated by: Daniel Henning
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Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.

Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the one metric that matters to your business right now gives you the focus you need to move ahead-and the discipline to know when to change course.

Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over thirty case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2013 Alistair Croll and Benjamin Yoskovitz (P)2020 Tantor Entrepreneurship Management & Leadership Marketing & Sales Small Business & Entrepreneurship Advertising Marketing Business Management Leadership Digital Marketing
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A readable book on a fairly dry topic. Some good advice and lessons despite dated examples. I like that it talks about how different business models and stages require different metrics, but the amount of pages on the specifics also mean that a cover-to-cover reader will spend a fair bit of time in territory that likely will not be highly relevant. To their credit, the authors signpost it quite well and encourage skipping to the most relevant sections.

Some good ideas despite it's age

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