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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
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Publisher's Summary
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base.
So, what is it? April Dunford, positioning guru and tech executive, will enlighten you. Her new book Obviously Awesome shows you how to find your product’s “secret sauce” and then sell that sauce to those who crave it.
Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford speaks with authority about breaking through the noise of a crowded market.
Punctuated with witty anecdotes and compelling case studies, Dunford’s book Obviously Awesome is at once entertaining and illuminating. Among the invaluable lessons you’ll learn are:
- What are the five components of effective positioning
- How to instantly connect an audience to your offering’s value
- How to choose the best market for your products
- How to use three distinct styles of positioning to your advantage
- How to leverage market trends to help buyers understand why making a purchase is important right now
Whether you’re an entrepreneur, marketer, or salesperson struggling to bring inventive products to the market, Dunford’s insights will help you find your awesome, so that your customers can, too.
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What listeners say about Obviously Awesome
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- Dylan Jones
- 2024-01-30
easy to digest and very clever!
loved the ten step approach. used this why my team very effectively and am looking forward to using this framework long term.
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- Nimalan B
- 2020-10-09
Absolutely love it!
April Dunford is simply an amazing marketer who has tons of experience in product positioning. She nailed down the positioning process for both startups and established corporations. Thank you for sharing this with the world.
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- Andy
- 2020-05-22
Fantastic viewpoint on Positioning
Concise info shared from someone with a wealth of knowledge on the subject of (truly effective) positioning. Highly recommend, especially for those in tech-related B2B scenarios. As a bonus, the narration is very easy to listen to and remain focused on.
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2 people found this helpful
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- Shez2345
- 2021-09-19
Great read for all marketers and product teams
April does a great job of explaining what position is (and isn’t) and creates a great framework that’s easy to leverage. We have!
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1 person found this helpful
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- Tobi Nifesi
- 2022-11-28
A modern perspective on positioning for B2B companies
April does an amazing job of defining, describing and breaking down the process for creating a positioning story. Her concepts are applicable are very relevant to current trends and markets. This is a must read for every marketer, sales personnel and revenue leader.
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- Pablo Castillo
- 2023-04-18
Good
Easy to go through, good examples, easy techniques to implement, highly recommended, short ebook
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