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Predictable Revenue

Turn Your Business Into A Sales Machine with the $100 Million Best Practices of Salesforce.com

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Predictable Revenue

Auteur(s): Aaron Ross, Marylou Tyler
Narrateur(s): Mary Jane Wells
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À propos de cet audio

Grow Revenyue by 300% Or More and Make it Predictable

Discover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.

This is not another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?

LEARN INSIDE

  • How an outbound sales process ("Cold Calling 2.0"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects.
  • The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again.
  • How outbound sales and selling can be friendly, helpful and enjoyable.
  • How to develop self-managing sales teams, turning your employees into mini-CEOs.
    • And more...

©2011 Aaron Ross (P)2013 Aaron Ross Marketing Marketing et ventes Réussite personnelle Carrière Entreprise
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Les plus pertinents
I returned the audio book and purchased the paper back book.
Some ideas that I am not sure works for smaller companies.

Narration very poor

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I was a little worried through listening to the beginning that the book. It appeared to be setting itself up to simply be a marketing effort of itself, like far too many "business" books are. Purchasing a book should never be the entry into the top of some business's marketing funnel, offering very little standalone value. Luckily that was not the case as I continued to read. Sure, the reader can deep dive into any subject which will require paying for further products / services from the Author's larger business. However, if you are handy with the internet and can function through a boostrapped mentality, you certainly get a lot value from the practical advice from this book to move onwards without needing to buy more.

What I do critisize the audio version of this book for, and hence my 3/5 star rating is:

Deduct 1 star for having no accompanying PDF
Deduct 1 star for a less than stellar narration

PDF - Lack of PDF feels like the author wants the listener to be dependant upon visitng the website and therefore signing up for top of funnel designed inbound content to get the graphs, charts, bullet points etc referenced in the book. That feels cheap. Not a fan. Can't hold this against the original book though, but I can certainly merrit the dediction of 1 star since I'm rating the audio book, not the physical book.

Narration - She's reading a prompter, it's very obvious. Not much more to say than that. Also, there's times in which she'll speak of Aaron in the 3rd person and other's in which she'll use the first person.

Side-tangent: I always prefer it when the author narrates their own book. I understand that cannot always be plausible, especially if the author isn't the most charismatic speaker. But 99.9% of the time, read by the author is WAY better than even the best professional narration. This narration,

Great content, PDF would be nice, narration poor

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Content of the book is great, led me to also buy a physical copy. The narration wasn't a great fit and was quite dull.

Good content, poor narration.

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