This Is Marketing
You Can't Be Seen Until You Learn to See
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This Is Marketing
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Narrated by:
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Seth Godin
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Written by:
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Seth Godin
About this listen
Number-one Wall Street Journal best-seller.
Instant New York Times best-seller.
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning - deciding not only who it's for, but who it's not for.
- Why the best way to achieve your marketing goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
©2018 Seth Godin (P)2018 Penguin AudioYou may also enjoy...
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- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 33
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Performance4.5 out of 5 stars 28
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Story4.5 out of 5 stars 28
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
4 out of 5 stars
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Interesting concept, but a little outdated.
- By Raza Siddiqui on 2024-11-01
Written by: Seth Godin
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Obviously Awesome
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- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 53
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Performance5 out of 5 stars 37
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5 out of 5 stars
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Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
Written by: April Dunford
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Written by: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall5 out of 5 stars 102
-
Performance5 out of 5 stars 76
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Story5 out of 5 stars 76
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
Rory Sutherland's narration is truly special
- By Shane Duquette on 2020-04-29
Written by: Rory Sutherland
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Written by: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 32
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 25
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
Written by: Dan S. Kennedy
-
Supercommunicators
- How to Unlock the Secret Language of Connection
- Written by: Charles Duhigg
- Narrated by: Charles Duhigg
- Length: 7 hrs and 28 mins
- Unabridged
-
Overall4 out of 5 stars 73
-
Performance4.5 out of 5 stars 61
-
Story4 out of 5 stars 61
Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden layers that lurk beneath every conversation.
-
5 out of 5 stars
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Good info, but the covid/vax section didn't age well.
- By Sam on 2024-06-12
Written by: Charles Duhigg
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- Written by: Donald Miller
- Narrated by: Donald Miller
- Length: 6 hrs and 55 mins
- Unabridged
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Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 22
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Story4.5 out of 5 stars 22
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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5 out of 5 stars
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Failing to get this book will cost you more than you likely already owe
- By Alex Kazam on 2022-04-30
Written by: Donald Miller
What the critics say
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)
What listeners say about This Is Marketing
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Anonymous User
- 2019-06-20
Best book so far this year
Great insights to the new landscape of internet marketing, really helped us re focus our marketing approach.
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Overall5 out of 5 stars
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- Jake L.S.
- 2020-02-26
Great Insights
The Author gives some great and powerful insight along with great instructions to do well and to serve your customer base. He also chastises charlatans and fakes! That's what's up!
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Overall5 out of 5 stars
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- Anonymous User
- 2024-10-24
One of the most thorough and inspiring marketing books I have read
Very enjoyable read/listen. Extremely practical and very easy to follow. I highly recommend this book.
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Overall5 out of 5 stars
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- Anonymous User
- 2019-04-21
Another great read
Seth keeps killing it. First time listening on 1.5x so will definitely re-listen, but definitely worth a listen!
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Overall5 out of 5 stars
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- Kevin Mcisaac
- 2019-02-13
good audiobook, recommended
good book, had some good marketing tips. easy listening.
some great chapters and topics. good for beginner to expert
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Overall4 out of 5 stars
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- devin
- 2022-08-04
nice, easy insights
its a simple but insightful listen, Inspired me to build and improve my brand
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Overall4 out of 5 stars
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- Carson
- 2018-12-16
Good up to date powerful reminders
I’ve read a good few marketing books (22 immutable laws of marketing is my fav) and this one added to my tool belt some real points about focusing on your niche audience. Very important.
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9 people found this helpful
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Overall5 out of 5 stars
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- Aaron
- 2019-03-27
Somewhat obvious book but well done.
Enjoyed the book very much. Always good to hear it from someone else as well as bring thoughts back to the forefront.
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Overall5 out of 5 stars
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- Amazon Customer
- 2020-03-28
Amazing As Always
So much great insight as always. Another Seth Godin classic! I took so much away from this book on how to market genuinely and effectively.
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- Anonymous User
- 2019-11-30
Seth does it again!
Everyone should listen to this book!
A great go-to book when you need inspiration or just simply need to remind yourself what is important in your work.
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