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Pre-Suasion
- Channeling Attention for Change
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
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Publisher's Summary
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.
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- WestCoastGuy
- 2018-09-18
Excellent book
#Audible1
Excellent book with in-depth techniques to “pre-suade” Author is clear with examples and research to back them up!
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- Amazon Customer
- 2019-10-10
Interesting
Neat concepts in regards to how our brains frame things. Will be implementing some of the concepts in my life
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- Anonymous User
- 2021-11-21
Great book but not the best
The theories behind his finding were interesting but the content of the book didn't pre-suade me.
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- Najatsim
- 2018-09-17
Another Classic from Cialdini!
Very easy to listen and understand. Robert Cialdini delivers again! Influence and persuasion is a really important skill you need to master to progress in life. The book gives a deep understanding of human psychology, sales, and marketing. Strongly recommend for marketers and those who love learning about human behavior. #Audible1
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- Laura Augustine
- 2019-02-07
The most enlightened view of persuasion there is
practical, useable advice to help you set the tone to make sales, convince others in your organization and to gain influence, in a way that helps you do good.
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- Mario Quesada
- 2019-01-12
Excellent research a bit hard to grasp
The contents are very deep and comlex, it's application is not that easy to plan.
I wish for my own lazyness it would have had a graphic or something to structure a marketing plan with this information.
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- CW
- 2018-06-26
Pre-Suasion - Prerequisite
Pre-Suasion is one of the best books I have ever read. It puts many things in perspective. in the right hands, brilliant. With the wrong character, beware. Either way is is good to be aware of these insights.
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1 person found this helpful
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- Niki Techen
- 2018-09-13
One of the best sales books out there
As always, Robert Cialdini doesn't dissapoint. This book covers so many areas of the psychological steps, one goes through when we're being sold to.
This is a highly recommended read, whether you're on the receiving end of sales (e.g. a buyer), or you're in sales. Robert Cialdini offers explanations in easily digestible portions and with examples that makes it very easy to follow along and even relate to.
And lastly, even if you are not in sales or a professional buyer, this book is still a must read. Learning how we work is always fun, and it can help you in many day-to-day scenarios.
#Audible1
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- MarkSugar306
- 2018-09-18
A truly great listen with awesome content!
This is a great audio book, I can highly recommend it to you! :) #audible1
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- Soroush Kimyabayki
- 2017-11-20
I recommend to everyone to listen Pre-Suasion
This is a series of experiments in which observers watched and listened to on daily life, fantastic book. You are going to learn alot
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