Page de couverture de Pre-Suasion

Pre-Suasion

Channeling Attention for Change

Aperçu
OFFRE D'UNE DURÉE LIMITÉE

3 mois gratuits
Essayer pour 0,00 $
L'offre prend fin le 31 juillet 2025 à 23 h 59, heure du Pacifique.
Choisissez 1 livre audio par mois dans notre collection inégalée.
Écoutez à volonté des milliers de livres audio, de titres originaux et de balados.
Accédez à des promotions et à des soldes exclusifs.
Après 3 mois, Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois. Annulation possible à tout moment.

Pre-Suasion

Auteur(s): Robert B. Cialdini
Narrateur(s): John Bedford Lloyd
Essayer pour 0,00 $

14,95 $/mois après 3 mois. L'offre prend fin le 31 juillet 2025 à 23 h 59, heure du Pacifique. Annulation possible à tout moment.

Acheter pour 25,69 $

Acheter pour 25,69 $

Confirmer l'achat
Payer avec la carte finissant par
En confirmant votre achat, vous acceptez les conditions d'utilisation d'Audible et la déclaration de confidentialité d'Amazon. Des taxes peuvent s'appliquer.
Annuler

À propos de cet audio

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.

His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.

©2016 Robert Cialdini (P)2016 Simon & Schuster
Communication et habilités sociales Comportement des consommateurs et étude de marché Développement commercial et entrepreneuriat Développement personnel Entrepreneurship Gestion et leadership Marketing et ventes Négocier Psychologie Psychologie et santé mentale Réussite personnelle Marketing Entreprise Gestion Marketing Psychology

Ce que les critiques en disent

"Narrating this fascinating audio, John Bedford Lloyd provides a businesslike, confident tone that helps listeners stay engaged with the author's reasoning and the specific techniques offered. Lloyd's calm and deliberate diction is reassuring and doesn't compete with Cialdini's conversational writing." ( AudioFile)
Tout
Les plus pertinents  
Neat concepts in regards to how our brains frame things. Will be implementing some of the concepts in my life

Interesting

Un problème est survenu. Veuillez réessayer dans quelques minutes.

Very easy to listen and understand. Robert Cialdini delivers again! Influence and persuasion is a really important skill you need to master to progress in life. The book gives a deep understanding of human psychology, sales, and marketing. Strongly recommend for marketers and those who love learning about human behavior. #Audible1

Another Classic from Cialdini!

Un problème est survenu. Veuillez réessayer dans quelques minutes.

The theories behind his finding were interesting but the content of the book didn't pre-suade me.

Great book but not the best

Un problème est survenu. Veuillez réessayer dans quelques minutes.

A life changer social science experimentation explained in long lasting statements. A must read/listen for someone interested to be street smart.

Presuasive

Un problème est survenu. Veuillez réessayer dans quelques minutes.

practical, useable advice to help you set the tone to make sales, convince others in your organization and to gain influence, in a way that helps you do good.

The most enlightened view of persuasion there is

Un problème est survenu. Veuillez réessayer dans quelques minutes.

The contents are very deep and comlex, it's application is not that easy to plan.
I wish for my own lazyness it would have had a graphic or something to structure a marketing plan with this information.

Excellent research a bit hard to grasp

Un problème est survenu. Veuillez réessayer dans quelques minutes.

#Audible1
Excellent book with in-depth techniques to “pre-suade” Author is clear with examples and research to back them up!

Excellent book

Un problème est survenu. Veuillez réessayer dans quelques minutes.

Pre-Suasion is one of the best books I have ever read. It puts many things in perspective. in the right hands, brilliant. With the wrong character, beware. Either way is is good to be aware of these insights.

Pre-Suasion - Prerequisite

Un problème est survenu. Veuillez réessayer dans quelques minutes.

As always, Robert Cialdini doesn't dissapoint. This book covers so many areas of the psychological steps, one goes through when we're being sold to.

This is a highly recommended read, whether you're on the receiving end of sales (e.g. a buyer), or you're in sales. Robert Cialdini offers explanations in easily digestible portions and with examples that makes it very easy to follow along and even relate to.

And lastly, even if you are not in sales or a professional buyer, this book is still a must read. Learning how we work is always fun, and it can help you in many day-to-day scenarios.

#Audible1

One of the best sales books out there

Un problème est survenu. Veuillez réessayer dans quelques minutes.

This is a great audio book, I can highly recommend it to you! :) #audible1

A truly great listen with awesome content!

Un problème est survenu. Veuillez réessayer dans quelques minutes.

Voir plus de commentaires