Start with Why
How Great Leaders Inspire Everyone to Take Action
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $26.22
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Simon Sinek
-
Written by:
-
Simon Sinek
About this listen
The inspirational best seller that ignited a movement and asked us to find our why.
Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.
Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
©2017 Simon Sinek (P)2017 Penguin AudioYou may also enjoy...
-
Leaders Eat Last
- Why Some Teams Pull Together and Others Don't
- Written by: Simon Sinek
- Narrated by: Simon Sinek
- Length: 9 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
-
-
A must listen
- By Chantal on 2021-03-15
Written by: Simon Sinek
-
The Infinite Game
- Written by: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
-
Just "okay" ...
- By MMH Toronto on 2019-11-29
Written by: Simon Sinek
-
Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- Written by: Simon Sinek, David Mead, Peter Docker
- Narrated by: Stephen Shedletzky, Simon Sinek
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Start with Why has led millions of listeners to rethink everything they do in their personal lives, their careers, and their organizations. Now, Find Your Why picks up where Start with Why left off. It tells you how to apply Simon Sinek's powerful insights so you can find more inspiration at work - and, in turn, inspire those around you. Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this audiobook will guide you along a path to long-term success and fulfillment - for both you and your colleagues.
-
-
partner style workbook
- By Jacqueline h. on 2018-06-01
Written by: Simon Sinek, and others
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- Written by: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Great
- By A Brady on 2022-10-09
Written by: Jim Collins
-
Dare to Lead
- Brave Work. Tough Conversations. Whole Hearts.
- Written by: Brené Brown
- Narrated by: Brené Brown
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? This audiobook answers this question.
-
-
Rumble with Platitudes
- By MMH Toronto on 2018-11-11
Written by: Brené Brown
-
The 7 Habits of Highly Effective People
- Powerful Lessons in Personal Change
- Written by: Stephen R. Covey
- Narrated by: Stephen R. Covey
- Length: 13 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.
-
-
BEST BOOK TO READ AS A TEENAGER
- By CC on 2019-05-11
Written by: Stephen R. Covey
-
Leaders Eat Last
- Why Some Teams Pull Together and Others Don't
- Written by: Simon Sinek
- Narrated by: Simon Sinek
- Length: 9 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside. Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.
-
-
A must listen
- By Chantal on 2021-03-15
Written by: Simon Sinek
-
The Infinite Game
- Written by: Simon Sinek
- Narrated by: Simon Sinek
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Finite games, like football or chess, have known players, fixed rules, and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable, while infinite games have no defined endpoint. There are no winners or losers - only ahead and behind. The question is, how do we play to succeed in the game we’re in? In this revelatory new audiobook, Simon Sinek offers a framework for leading with an infinite mindset.
-
-
Just "okay" ...
- By MMH Toronto on 2019-11-29
Written by: Simon Sinek
-
Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- Written by: Simon Sinek, David Mead, Peter Docker
- Narrated by: Stephen Shedletzky, Simon Sinek
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Start with Why has led millions of listeners to rethink everything they do in their personal lives, their careers, and their organizations. Now, Find Your Why picks up where Start with Why left off. It tells you how to apply Simon Sinek's powerful insights so you can find more inspiration at work - and, in turn, inspire those around you. Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this audiobook will guide you along a path to long-term success and fulfillment - for both you and your colleagues.
-
-
partner style workbook
- By Jacqueline h. on 2018-06-01
Written by: Simon Sinek, and others
-
Good to Great
- Why Some Companies Make the Leap...And Others Don't
- Written by: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
-
Overall
-
Performance
-
Story
Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
-
-
Great
- By A Brady on 2022-10-09
Written by: Jim Collins
-
Dare to Lead
- Brave Work. Tough Conversations. Whole Hearts.
- Written by: Brené Brown
- Narrated by: Brené Brown
- Length: 8 hrs and 10 mins
- Unabridged
-
Overall
-
Performance
-
Story
Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? This audiobook answers this question.
-
-
Rumble with Platitudes
- By MMH Toronto on 2018-11-11
Written by: Brené Brown
-
The 7 Habits of Highly Effective People
- Powerful Lessons in Personal Change
- Written by: Stephen R. Covey
- Narrated by: Stephen R. Covey
- Length: 13 hrs and 4 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.
-
-
BEST BOOK TO READ AS A TEENAGER
- By CC on 2019-05-11
Written by: Stephen R. Covey
-
Think Again
- The Power of Knowing What You Don't Know
- Written by: Adam Grant
- Narrated by: Adam Grant
- Length: 6 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn.
-
-
Woke academic with a bit of scientific insight.
- By Norm on 2021-03-09
Written by: Adam Grant
-
Follow the Leader - a Collection of the Best Lectures on Leadership
- Written by: Simon Sinek, Laura Sicola, Gen. James Mattis, and others
- Narrated by: John Maxwell, Simon Sinek, Laura Sicola, and others
- Length: 2 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
This is a collection of the best leadership speeches, gave by the most outstanding leaders of our generation.
-
-
No ah-ha moments for me, but makes sense
- By Terry Dillon on 2021-07-31
Written by: Simon Sinek, and others
-
Extreme Ownership
- How U.S. Navy SEALs Lead and Win
- Written by: Jocko Willink, Leif Babin
- Narrated by: Jocko Willink, Leif Babin
- Length: 9 hrs and 33 mins
- Unabridged
-
Overall
-
Performance
-
Story
An updated edition of the blockbuster best-selling leadership book that took America and the world by storm, two US Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.
-
-
principles are good
- By Rory Langan on 2018-04-28
Written by: Jocko Willink, and others
-
Never Split the Difference
- Negotiating as if Your Life Depended on It
- Written by: Chris Voss
- Narrated by: Michael Kramer
- Length: 8 hrs and 7 mins
- Unabridged
-
Overall
-
Performance
-
Story
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss' head.
-
-
Listened to it 2 times in 1 week
- By Jonah Ferguson on 2018-07-20
Written by: Chris Voss
-
Leadership Strategy and Tactics
- Field Manual
- Written by: Jocko Willink
- Narrated by: Jocko Willink
- Length: 8 hrs and 25 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak. Leadership Strategy and Tactics explains how to take leadership theory, quickly translate that theory into applicable strategy, and then put leadership into action at a tactical level. This audiobook is the solution that leaders at every level need.
-
-
Good.
- By Shannon Hiemstra on 2020-10-02
Written by: Jocko Willink
-
Your Next Five Moves
- Master the Art of Business Strategy
- Written by: Patrick Bet-David
- Narrated by: Patrick Bet-David
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
-
-
Terrible advice
- By Ryan on 2021-07-01
Written by: Patrick Bet-David
-
The Five Dysfunctions of a Team
- A Leadership Fable
- Written by: Patrick Lencioni
- Narrated by: Charles Stransky; introduction by Patrick Lencioni
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
In keeping with the parable style, Patrick Lencioni begins by telling the fable of a woman who, as CEO of a struggling Silicon Valley firm, took control of a dysfunctional executive committee and helped its members succeed as a team. Story time over, Lencioni offers explicit instructions for overcoming the human behavioral tendencies that he says corrupt teams. Succinct yet sympathetic, this guide will be a boon for those struggling with the inherent difficulties of leading a group.
-
-
Great content!
- By Showna Blanchard on 2020-05-29
Written by: Patrick Lencioni
-
How to Win Friends & Influence People
- Written by: Dale Carnegie
- Narrated by: Andrew MacMillan
- Length: 7 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
-
-
Things you probably need repeated
- By Wojtek on 2018-09-19
Written by: Dale Carnegie
-
Built to Last
- Successful Habits of Visionary Companies (Good to Great, Book 2)
- Written by: Jim Collins
- Narrated by: Jim Collins, Jerry I. Porras
- Length: 6 hrs and 16 mins
- Abridged
-
Overall
-
Performance
-
Story
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
-
-
The Third Book of the Foundation of your Company
- By Joel B on 2020-12-21
Written by: Jim Collins
-
The Psychology of Money
- Timeless Lessons on Wealth, Greed, and Happiness
- Written by: Morgan Housel
- Narrated by: Chris Hill
- Length: 5 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
Money - investing, personal finance, and business decisions - is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money.
-
-
I am very disappointed with the psychology on money
- By Persy Wang on 2021-06-29
Written by: Morgan Housel
-
The Lean Startup
- How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
- Written by: Eric Ries
- Narrated by: Eric Ries
- Length: 8 hrs and 38 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
-
-
An essential, but should have paid a voice actor
- By Harrison White on 2019-06-09
Written by: Eric Ries
-
Hidden Potential
- The Science of Achieving Greater Things
- Written by: Adam Grant
- Narrated by: Adam Grant, Maurice Ashley, R. A. Dickey, and others
- Length: 7 hrs and 21 mins
- Unabridged
-
Overall
-
Performance
-
Story
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
-
-
Didn’t finish
- By S on 2023-12-18
Written by: Adam Grant
What the critics say
"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.” (William Ury, coauthor of Getting to Yes)
"Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.” -General Chuck Horner, air boss, Desert Storm)
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.” (Mokhtar Lamani, former ambassador, special envoy to Iraq)
What listeners say about Start with Why
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Anonymous
- 2018-06-15
Highly recommended
Great content and loved the way Simon Sinek narrates the book.
For sure a life changing information
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Richard
- 2018-09-13
Really enjoyed it and approach
#Audible1
Like the approach it is useful in many situations. There were good references as well. Gave me tips on things I can try out
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Darryl Wiebe
- 2018-09-13
Love Simon Sinek
Love Simon Sinek, great insights to people and company's. We try to model our company culture after his teachings. #Audible1
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Publicname
- 2020-06-01
Perfect for those seeking fulfilment
I could not possibly recommend this book enough. It's best paired with his 2nd book, Leaders Eat Last.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Max Charbonneau
- 2020-01-30
Thought provoking
Finding your “why” is applicable to both your work and personal life. Great read for anyone looking to do better.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Adriana D.Marvel
- 2021-06-01
Must read book
Definitely one of those books that everyone should read especially on the beginning of the adult life. The “why” it’s so important for everything we do in our lives.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Khan
- 2021-04-11
Content is real
topics covered in this book are genuine and now that i look at past performance, they do work. greatly written, topic well covered.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Dave Macdonald
- 2020-11-04
No Looking Back
There’s no looking back after this book. If what you do and how you do it isn’t influenced by why you’re doing it, how can you thrive in the long term?
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- DeeD
- 2023-02-23
Great!
Great info, great foundations to live by and easy to follow. People get carried away with the money concept in todays world too often that they forget the why. Shame on them.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Chris
- 2023-02-14
Simon is a great presentor!
The content and the ideas shared here are awesome! Listening gave me an opportunity to reflect on my own Why!
Ironically... I have a rock on my desk that says "Remember WHY U Started"... Time to refocus back on what really matters... The WHY!
Thank you Simon!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!