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Start with Why

How Great Leaders Inspire Everyone to Take Action

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Start with Why

Written by: Simon Sinek
Narrated by: Simon Sinek
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About this listen

The inspirational best seller that ignited a movement and asked us to find our why.

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio
Management & Leadership Personal Success Small Business & Entrepreneurship Business Inspiring Career Employment Business Management Customer Success Software Engineering
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What the critics say

"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.” (William Ury, coauthor of Getting to Yes)

"Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.” -General Chuck Horner, air boss, Desert Storm)

“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.” (Mokhtar Lamani, former ambassador, special envoy to Iraq)

What listeners say about Start with Why

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Highly recommended

Great content and loved the way Simon Sinek narrates the book.
For sure a life changing information

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Really enjoyed it and approach

#Audible1

Like the approach it is useful in many situations. There were good references as well. Gave me tips on things I can try out

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Love Simon Sinek

Love Simon Sinek, great insights to people and company's. We try to model our company culture after his teachings. #Audible1

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Perfect for those seeking fulfilment

I could not possibly recommend this book enough. It's best paired with his 2nd book, Leaders Eat Last.

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Thought provoking

Finding your “why” is applicable to both your work and personal life. Great read for anyone looking to do better.

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Must read book

Definitely one of those books that everyone should read especially on the beginning of the adult life. The “why” it’s so important for everything we do in our lives.

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Content is real

topics covered in this book are genuine and now that i look at past performance, they do work. greatly written, topic well covered.

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No Looking Back

There’s no looking back after this book. If what you do and how you do it isn’t influenced by why you’re doing it, how can you thrive in the long term?

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Great!

Great info, great foundations to live by and easy to follow. People get carried away with the money concept in todays world too often that they forget the why. Shame on them.

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Simon is a great presentor!

The content and the ideas shared here are awesome! Listening gave me an opportunity to reflect on my own Why!

Ironically... I have a rock on my desk that says "Remember WHY U Started"... Time to refocus back on what really matters... The WHY!

Thank you Simon!

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