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The Little Book of Common Sense Investing

The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition

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The Little Book of Common Sense Investing

Written by: John C. Bogle
Narrated by: L. J. Ganser
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About this listen

The best-selling investing "bible" offers new information, new insights, and new perspectives

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

While the stock market has tumbled and then soared since the first edition of The Little Book of Common Sense Investing was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor. Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.

A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "For decades, Jack has urged investors to invest in ultra-low-cost index funds.... Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me."

Bogle shows you how to make index investing work for you and help you achieve your financial goals and finds support from some of the world's best financial minds: not only Warren Buffett but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.

This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.

  • Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
  • Forget the fads and marketing hype, and focus on what works in the real world.
  • Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
  • Recognize that in the long run, business reality trumps market expectations.
  • Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.

While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.

©2017 John C. Bogle (P)2017 Audible, Inc.
Investing & Trading Mutual Fund Personal Finance Business Stock Market
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What listeners say about The Little Book of Common Sense Investing

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short and very sweet

very enlightening ideas spelt in a clear way. this was my first book in the field of finance, trying to make good decisions ahead of time.
thanks!

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Tl;dr invest in index funds, reduce cost

The book is definitely a good listen for most people. The main principles of the book are that you should invest in broad market index funds and reduce your investment costs. Much of the book is spent going over examples of this.

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Great book!

This is a must-read/listen for anyone who wants to learn about investing. The book is well written, covers important topics, and is really interesting. L. J. Ganser is easy to listen to - it seems like he was meant to read this book. #Audible1

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Fantastic and simple to understand.

a great introduction to index fund investing. no nonsense with real world examples. The accompany pdf is very informative.

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1 person found this helpful

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    5 out of 5 stars

commonsense investment

Great book. very sensible and sane advise . Great tips on how a common man should invest
Highly recommend this to everyone who has limited financial and want to play in the market

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  • Overall
    5 out of 5 stars

A lot of useful information. Simple and on point.

Just getting into personal investing after realizing my Mutual fund fees were eating my profits! After a few tries I realized this is the book that tells you how to simplify investing and keep more of your money. As Mr Bogle says there is no silver bullet so be cautious and do your DD.

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highly recommand

I wish i would have had read the book 10 years ago. Highly recommended !

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the first read for beginner investors

I would say a good book, not a great audiobook. there's a lot of data, tables etc. that are referenced which really help to emphasize points made.

that being said, if you're new to investing, or trying to teach younger people about investing, this is the first stop because it really highlights the benefits of adopting a simple, stay the course, and high probability plan that really requires little mental energy, just discipline.

it's great to help you see the benefits of simplicity and avoid you spending endless energy on trying to stay on top of your investing.

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wow what a great book

I'm 69 years old have a nice portfolio I built through the bank but I'm not making any money. that's not true I am making some money but the bank is taking most of it. But not any more I've moved most of my money to Quest trade I'm now investing on my own mostly in index funds and I feel very comfortable im going to do very well all thanks to this one book and help from a good friend. Anyway great book I learned a lot

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Great and simple advice

Brief, direct, yet still detailed. Was relatively easy understand and, although it had too many calculations for me, I was still able to follow the logic.

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