Traction
How Any Startup Can Achieve Explosive Customer Growth
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Traction
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Narrated by:
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Gabriel Weinberg
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Written by:
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Gabriel Weinberg
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Justin Mares
About this listen
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
Traction will teach you the 19 channels you can use to build a customer base and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You'll learn, for example, how to:
- Find and use offline ads and other channels your competitors probably aren't using
- Get targeted media coverage that will help you reach more customers
- Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
- Improve your search engine rankings and advertising through online tools and research
Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business.
©2015 Gabriel Weinberg and Justin Mares (P)2015 Gildan Media LLCYou may also enjoy...
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Overall5 out of 5 stars 106
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Performance4.5 out of 5 stars 86
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Story5 out of 5 stars 86
Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times best-selling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building.
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Overall4 out of 5 stars 8
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Performance4 out of 5 stars 7
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Story4 out of 5 stars 7
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Overall4.5 out of 5 stars 133
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Performance4.5 out of 5 stars 112
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What the critics say
What listeners say about Traction
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Stacy Richter
- 2019-03-11
Good mix of why & how
I learned alot from this book. it was a great mix of WHY traction is important and getting me revved up to go after it. It also followed up on the how with amazing suggestions of all the tools available to build traction and when each tool is most likely to be successful.
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1 person found this helpful
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Overall4 out of 5 stars
- NITE
- 2019-07-12
good information average narration.
loved the information but found narrator to be tad monotone and blocky.
other then narration.. great listen!
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 2024-08-13
Great
Super, super nice book! Well structured. I learned a lot of things. For me, it's a must-read.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Brandon
- 2018-09-19
Must read for any startup founder
In this book Gabriel Weinberg thoughtfully coaches you through all the different channels your company can use to acquire users. He also teaches you his 3 step framework dubbed ‘bullseye’ you can use to pinpoint which channel(s) will work the best for your company.
Gabriel Weinberg is both the author and narrator of this audio book. He supplements many of his points with real life scenarios he's experienced through his successful startup DuckDuckGo. His voice is somewhat dull and robot-like but it will not distract you from understanding what he is trying to communicate.
#Audible1
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Amazon Customer
- 2020-09-02
Every founder needs to read this book
Traction has become so important with startups and integral to your funding. This is a step by step guide for any founder who is running a startup. Fabulous read!!
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1 person found this helpful
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Overall1 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Sarah
- 2021-07-10
Outdated, very random info
Unfortunately a lot of this information doesn’t stand the test of time and is no longer relevant (refers to using the yellow pages at one point) It was also all over the place as each chapter was wildly different, which I know was the point but I don’t know, it didn’t come together or work for my situation. I’m sure this book is good for someone but I got very little out of it
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1 person found this helpful