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Unreasonable Hospitality

The Remarkable Power of Giving People More than They Expect

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Unreasonable Hospitality

Written by: Will Guidara
Narrated by: Will Guidara
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About this listen

The must-listen New York Times bestseller that's redefining hospitality and inspiring people in every industry.

- Featured in FX's
The Bear and Showtime's Billions
- JP Morgan NextList Pick

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

©2022 Will Guidara (P)2022 Penguin Audio
Management & Leadership Workplace & Organizational Behaviour Business Inspiring Heartfelt Thought-Provoking Restaurant
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What the critics say

“Guidara makes his nonfiction debut with an enthusiastic guide for leaders [and asserts] sage advice about leadership.”–Kirkus Review

"Will Guidara is one of the very best in the hospitality business, but this book is for everyone. His insights on how to be a great entrepreneur cut through the noise."–David Chang, chef and founder of Momofuku, and host of Ugly Delicious

“Working alongside Will Guidara is the ultimate masterclass in how to thoughtfully improve the lives of those around you. He is now sharing his truly remarkable gift with the world in this keenly observant and heartfelt must-read, for anyone looking to stand out from the pack.”–Dan Levy, Emmy® award winning writer, actor, director, and producer of Schitt's Creek

What listeners say about Unreasonable Hospitality

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Worth the wait

I loved every minute of this book. I bought copies for my entire team and feel Inspired to revolutionize the hospitality towards client at my design firm.
Thank you for stewarding all the principles and sharing the stories.
I will try and revisit this book annually.

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Wow. Just…wow.

This book is for everyone who has a business - of any size. Thank you for this beautiful piece of inspiration. “Service is black and white, hospitality is colour” and can change everything!

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Highly recommend

Great insights into the NY restaurant with fantastic management lessons. Great story telling. Didn’t feel like a lecture but great story telling with lessons snuck in. Thanks really enjoyed. We should all be so lucky to enjoy this type of hospitality one day.

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Promote from within,

What a fantastic listen, to learn how one of the best restaurants in the world was crested, and what it took for it to become #1. Love the practical examples.

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One of the best reads!

This book was fabulous in every way. It was inspiring, educational and so fun to rethink hospitality. I highly recommend it for anyone who deals with people….. everyone should read it.

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Outstanding Read!

I never wanted it to end as I was learning so many great lessons on how to be the Best in your industry.

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Simply amazing and inspiring

So good and so applicable. So many great ideas and genuine tactics that can be implemented

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leadership lessons

great lessons on leadership and hospitality and thinking about the experience of the client.

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Excellence at a young age

Inspirational. Massive effort invested, created greatness. I'm starting another business and gained a lot of new ideas.

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Unreasonably Good

Coming from a hospitality background and having successfully transferred into a real estate career years ago, I took a lot from this book and will re-listen again in the future.

We’ll-narrated by the author, very well thought out and digestible and relatable for business owners as well as anyone from, in or that has an appreciation of service industries.

A feel good book that is also very insightful. As enjoyable to listen to as a nice meal at your favourite restaurant.

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