Listen free for 30 days

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Yes! cover art

Yes!

Written by: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Narrated by: Blair Hardman
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $21.25

Buy Now for $21.25

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Small changes can make a big difference in your powers of persuasion.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.

Based on more than 60 years of research into the psychology of persuasion, Yes! reveals 50 simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

©2008 Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini (P)2009 Simon & Schuster

What the critics say

" Yes! is the Freakonomics of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" (Daniel Finkelstein, Comment Editor, The Times, London)

More from the same

What listeners say about Yes!

Average Customer Ratings
Overall
  • 3 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    2
  • 2 Stars
    1
  • 1 Stars
    1
Performance
  • 3.5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    0
Story
  • 3 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    1
  • 2 Stars
    2
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    3 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    2 out of 5 stars

well organized and shpportive

a memorable application of the top 5 techniques would make this book more easily applied.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    2 out of 5 stars
  • Performance
    2 out of 5 stars
  • Story
    3 out of 5 stars

Buy Robert’s booked “Influence” this book is basically Cole’s notes of it. Dissatisfied

Waste of money after getting and listening to “Influence” by Robert about a week ago. That was a good book. This book basically took most of its content from that book. Wish I got money back.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!

  • Overall
    3 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Not audible material

The book has some good insights, and is largely based on academic research. That said, it is a bit heavy to consume the audible version on the go.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!