• #367 Luke Leaman p1 - The Missing links to your Long-Term Body Transformation: Rethinking what you know
    Jan 10 2025

    The Disconnect Between Effort and Results

    Many people work harder than ever—logging gym hours, tracking calories, and sticking to meal plans—but still don’t see the results they expect. The podcast identifies key reasons for this disconnect:

    Training Stimulus vs. Nutrition Support:

    Training creates the stimulus for muscle growth through mechanical tension, metabolic stress, and (to a lesser degree) muscle damage.

    However, training alone doesn’t build muscle. The process depends on adequate nutrition, particularly sufficient protein and energy intake, to rebuild and repair.

    Luke explains that people often misunderstand the balance between these elements, focusing either too much on trai

    Luke emphasizes that this balance is individual and evolves over time. What’s “just right” today may need adjusting in future training phases.

    Diet Fatigue and the Trap of Chronic Deficits:

    Many people unknowingly exist in a perpetual calorie deficit, which leads to:

    Muscle loss: The body breaks down lean tissue to adapt to low energy intake.

    Increased fat storage: Chronic stress on the body prompts it to hold onto fat as a survival mechanism.

    Ruby highlights how women, in particular, are prone to this cycle, fearing weight gain and over-prioritizing scale weight as a success metric.

    Challenging Misconceptions About Progress

    The podcast addresses common misconceptions about progress markers, such as the scale or clothing fit, and explains why they often mislead people:

    Clothing and the Scale:

    Changes in clothing fit can result from temporary factors like inflammation, glycogen storage, or water retention, not just fat gain.

    Similarly, scale fluctuations often reflect changes in water weight, digestion, or sodium intake rather than actual body composition shifts.

    Building Muscle Takes Time:

    Unlike fat loss, which can happen relatively quickly, muscle building is a slow process.

    Women, especially, need to embrace periods of eating more to support muscle growth. This often involves accepting temporary increases in weight or clothing tightness as part of the process.

    Performance as a Better Metric:

    Shifting focus to performance-based goals—such as strength gains, endurance improvements, or better recovery—provides a more sustainable and motivating framework.

    This approach helps clients move away from destructive dieting cycles and fosters a healthier relationship with their bodies.

    The Long-Term Perspective

    Ruby and Luke emphasize that sustainable transformations require viewing fitness as a long-term investment rather than a quick fix. They compare it to compounding interest in financial investments: the rewards come from consistent effort over time.

    Avoiding Extremes:

    Extreme diets or workouts may yield short-term results but often lead to burnout or regression.

    Instead, building habits that can be sustained for years—like eating adequate protein, training regularly, and managing stress—creates a foundation for lasting success.

    Navigating Individual Differences:

    Everyone’s journey is unique. Factors like genetics, lifestyle, and prior dieting history influence progress.

    Coaches must tailor strategies to each client’s needs, helping them find the right starting point and guiding them through incremental improvements.

    Deeper Psychological Insights

    The Fear of Eating More:

    Many women fear that increasing calorie intake will lead to uncontrollable weight gain.

    Luke explains how gradual increases (e.g., 125 calories per week) allow the body to adjust without significant fat gain.

    Reframing Progress:

    Ruby emphasizes the importance of celebrating small wins, such as lifting heavier weights or improving recovery times, instead of fixating on scale weight.

    The Value of Coaching:

    Coaches help clients step out of their comfort zones, trust the process, and stay consistent. Ruby credits Luke’s guidance for helping her achieve her goals and break free from destructive dieting patterns.


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    49 mins
  • #366- Why ‘Eating to Hunger’ Is a Trap -How Your Brain Tricks You Into Overeating and What to Do Instead
    Jan 7 2025

    Appetite Is More Than Hunger—Here’s What’s Really Driving Your Cravings

    Your appetite isn’t just about willpower. It’s shaped by hormones, environment, emotions, and even social pressure. In this episode, we break down why you crave cookies even when you’re full and how to regain control without fighting your body.


    What You’ll Learn:

    Hunger vs. Appetite: The difference between your body’s fuel needs and your brain’s cravings.

    The Science of Hormones: How ghrelin, leptin, and GLP-1 impact hunger and fullness—and how ultra-processed foods disrupt these signals.

    Environmental Triggers: How smells, social pressure, and food marketing trick your brain into overeating.

    Practical Tools: Tips like prioritizing protein, eating mindfully, and resetting your food environment to support healthier habits.


    Stop letting cravings control you—start making smarter choices with these science-backed strategies. Like, share, and subscribe to transform your relationship with food!









    #AppetiteControl, #FoodCravings, #HungerVsAppetite, #UnderstandingCravings, #FoodPsychology, #MindfulEating, #HungerHormones, #CravingManagement, #BalancedEating, #NutritionTips



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    19 mins
  • #365; What Nobody Told You About Building a Body You’re Proud Of
    Jan 2 2025

    Join Ruby,

    a no-BS coach who’s helped countless people ditch the all-or-nothing mindset and achieve sustainable results. Each episode dives into the raw, unfiltered truth about fat loss, fitness, and why traditional approaches keep failing you. From practical strategies to real talk about what it takes to thrive, we’re here to shift your focus from "fixing yourself" to becoming the strongest, most confident version of YOU.

    Expect relatable stories, game-changing insights, and plenty of “aha” moments as we cut through the noise and give you tools that actually work. Ready to stop dieting and start thriving? Let’s hit reset—together.

    Join James And I...

    we’re getting brutally honest about the endless dieting cycle that’s holding you back. You’ve been told to push harder, work more, and stick to the plan no matter what—but let’s be real: how’s that working for you?

    We’re diving into why diets fail you—not the other way around—and exposing the real reason you feel stuck, exhausted, and frustrated. It’s not a lack of willpower. It’s diet fatigue: the mental and physical burnout that comes from grinding away without seeing results.

    You’ll learn:

    • Why fat loss isn’t a lifestyle—it’s a phase.
    • The importance of resets, maintenance, and muscle-building.
    • How to stop spinning your wheels and start moving forward with confidence.

    This isn’t about quick fixes or hustle culture—it’s about building a body you love without losing your sanity. Ready to stop dieting and start thriving? Let’s talk about the golden keys to a golden physique.

    Tune in now for the real talk you NEED to hear.


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    1 hr and 7 mins
  • #364. Jordan Syatt P1. on the mindset & process of long term results hard truths self belief fear of failing self sabotage
    Dec 26 2024

    for episode #270 with Jordan Syatt

    https://open.spotify.com/episode/3Cmuh7C0dyasTjpJoa9aQq

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    1 hr and 4 mins
  • #363; Mike Howard Habits of the lean VS a dieters mindset can make all the difference in your success
    Dec 19 2024

    Podcast Description:

    🎙️ Episode Title: Habits of the Lean vs. Dieter’s Mindset: Building Lasting Success with Mike Howard

    In this episode of 100% Real with Ruby, we’re joined by Mike Howard to uncover the fundamental differences between living a lean lifestyle and the traditional dieting mindset. Together, we explore the habits, mindset shifts, and strategies that lead to sustainable health and long-term success.

    💡 What you’ll learn in this episode:

    • The key differences between dieting and sustainable lean habits.
    • Why non-scale victories are just as important as weight loss.
    • How identity and your “deeper why” play a role in lasting change.
    • The importance of patience, practice, and persistence.
    • How to navigate the holiday season with balance and joy.
    • Why environment and small, consistent habits matter.
    • How to embrace self-compassion while staying on track.

    Mike also shares powerful insights into overcoming setbacks, building resilience, and shifting your mindset to focus on progress over perfection. Whether you’re starting your health journey or looking to break free from the chronic dieting cycle, this episode is packed with actionable takeaways to help you succeed.

    Tune in now to learn how to create a lifestyle that feels good, looks good, and lasts for the long term!

    🔗 Follow Mike Howard & Ruby:
    Instagram: @leanminded

    @transformxruby

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    59 mins
  • #362 CHELSEA CROSS; holding onto this thing is keeping you from getting lean; 5 things to accept in your journey
    Dec 13 2024

    Once you stop focusing on being smaller, you realise “hey my body can do crazy ass shit”



    Too comfortable in a dieting mindset….. But its not even

    Its just fear

    And people get impatient with deficits so its like boom bust nothing to see… and then you use past struggles as your thing to relate to for what will happen


    Playing it safe… hoping to have something amazing to see at the end of a deficit… or even at the end of the “build” but they never ate enough




    Okay so maybe discussion can be around clients who want to get leaner who are already lean

    What is best for them to improve their physique

    Fears they have and how they roadblock themselves

    Mindsets that keep people form the lean results they want


    The more we try to diet and lose fat, the worse our body composition will be…

    Fatigue

    Unsustainable

    Falling off track

    Not being in aplace to build

    Not being in a palce to lose fat

    We all will face menopause

    Then what

    If you arent building muscle… are you doing enough to maintain it or are you sabotaging that too

    Why maintenance is where most people should be and sometimes pushing into a surplus, especially if don't have alot of body fat (which many of us may feel we do… bc we don't see ourselves as we are



    REALISTIC TIMING

    How 6 months isnt enough to build appreciable muscle

    If youre maintenancing it there, then double the time… aka think 1-3 years going between maintenance and slight surplus & 3-6 years if in maintenance doing it… but you wont have to worry about having a heap of fat to fat lsos away

    Person dependent get a coach


    The biggest set back in getting lean; is patience with results

    Where to shift focus to so you get to a place of just checking the boxes bc it does get repetitiverepetiticec and you feel you have nothing to report to your cocaoch about

    Seems never ending so you may not give your all- not seeing the true potential of a dieting phase and just always feels hard

    Not optimal place to build muscle

    Which is the best part

    Value of coaching here

    Value of filming lifts

    If you arent seeing results and you think yorue eatin genough, think again

    Touching on the fear that eating out of a deficit for a sustained period of time is a place of discomfort for most women, but a great growth phase. Maintenance can be a great phase to see physique changes while keeping body fat stable

    Flexes long term gratification vs spontaneous decisions from emotion



    ** fear around being that person

    Losing things they like now

    Oh but then i can never eat X

    What if my relationships change

    What the fuck i have to keep this level of hard….




    I feel theres too much to do and


    Stressful day ** want to control something




    Stress and relationship with food/body

    Beliefs and breaking them




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    1 hr
  • #361; Frustration to Food Freedom: The Truth About Tracking, Flexible Dieting, and Building Sustainable Habits
    Dec 10 2024

    Are you tired of feeling overwhelmed by food tracking and diet culture? Do you find yourself stuck in a cycle of restriction, perfectionism, or frustration when it comes to achieving your health goals? In this episode, we’ll explore why tracking feels so hard—and how to make it work for you.

    From understanding the emotional weight behind tracking to reframing it as a tool for empowerment, this conversation is packed with actionable insights to help you take control of your nutrition. We’ll dive into:

    • Why tracking feels stressful and how to shift your mindset.
    • The science behind flexible dieting and how it works to fuel your goals.
    • Common blind spots in nutrition and why even seasoned dieters need guidance.
    • How to simplify tracking and build sustainable habits that align with your lifestyle.

    Whether you’re a seasoned tracker or new to the concept, you’ll gain a fresh perspective on how to achieve your best results without obsessing over every detail.

    Key Takeaways Include:

    • The role of a coach in accelerating your progress and saving you years of trial and error.
    • The stages of nutrition awareness—from mindless eating to food freedom.
    • Tips to optimize your food choices for energy, mood, and performance.

    Join us as we break down the puzzle of nutrition and show you how to zoom out for perspective and zoom in for action. By the end of this episode, you’ll feel empowered to take control of your nutrition journey—on your terms.

    : Nutrition awareness, flexible dieting, food tracking, meal planning, health mindset, sustainable habits, weight loss, food freedom.

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    23 mins
  • #360; The thing you need to know about Fat loss, fitness & health - Strong Jon guest appearance
    Dec 6 2024

    In today’s episode of the Strong Jon Fitness Podcast, I chat with Ruby Cherie , an online coach, discusses her approach to helping women achieve lasting fitness results. She emphasizes the importance of performance, identity shifts, and the role of coaching in transforming lives.

    Ruby shares insights on overcoming self-sabotage, building confidence, and the necessity of patience in the fitness journey. The discussion highlights the significance of setting realistic expectations and enjoying the process of personal development.

    Takeaways

    • Focus on performance rather than just outcomes.

    • Consider yourself an athlete in all aspects of life.

    • Coaching is essential for personal transformation.

    • Building confidence comes from consistency and commitment.

    • Self-sabotage often stems from fear of change.

    • Patience is key in the fitness journey.

    • Set realistic expectations to avoid disappointment.

    Chapters

    00:00 Introduction to Ruby Sheree and Her Coaching Philosophy

    05:35 The Importance of Performance in Fitness and Life

    12:49 Identity Shifts: From Gym-Goer to Athlete

    19:04 Overcoming Fear and Self-Sabotage in Weight Loss

    26:09 Building Confidence Through Consistency and Commitment

    33:34 The Role of Coaching in Transformational Journeys

    39:51 The Long Game: Patience in Fitness and Life

    46:30 Setting Realistic Expectations and Enjoying the Journey

    Connect with Ruby: https://www.instagram.com/transformxruby/

    Podcast: https://podcasts.apple.com/ca/podcast/100-real-with-ruby-no-bs-health-fitness-mindset/id1571464398



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    52 mins