The difference between profitable and failing ecommerce Google Ads campaigns often comes down to four critical columns most marketers and Shopify store owners never check.

In this episode of Ad Spend Secrets, Luke Smith (founder Simply Converting) reveals four essential Google Ads columns that most ecommerce businesses overlook - but are crucial for maximising ROI.

By understanding these columns - you'll gain clarity on where your ad dollars are actually going.

Luke walks through exactly how to use the Products section view to identify which items are consuming your budget versus generating returns in your Shopify store.

You'll discover the crucial difference between important but sometimes confusing metrics, and how this helps identify products that might appear unsuccessful - but are actually driving significant cross-selling revenue.

Plus, learn how to quickly exclude underperforming products to redirect your budget toward higher-converting items.

Key moments

00:00:50 Which products are eating all the budget vs generating returns
00:01:10 Cost of Goods Sold & Shopify
00:03:30 Filter by cost to see which products consume most budget
00:05:10 Lead unit sold vs cross sell unit sold
00:07:10 Exclude high-cost low-converting products

Ready to stop wasting ad spend and discover which products actually deserve your budget?

Tune in to transform how you evaluate Google Ads performance for your ecommerce business.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

What if you could increase your Shopify store's email revenue whilst - cutting your Klaviyo subscription costs at the same time?

There’s one “segment strategy” that makes it possible.

In this episode of Ad Spend Secrets, Luke Smith (Founder of Simply Converting) shares a powerful Klaviyo email marketing strategy that's helping Shopify store owners make more money - while paying less in subscription fees.

This 5-minute masterclass focuses on one specific segment that can transform your ecom email marketing performance.

Follow along to create the right lists and segments for your Klaviyo account and Shopify store.

What makes this approach especially valuable is how it simultaneously improves three key metrics:

✅It increases your open rates by removing non-engagers

✅Generates more revenue by focusing on active subscribers

✅Reduces your monthly Klaviyo costs by eliminating profiles you're paying for but getting no value from.

Key moments:

00:01:00 Lists vs segments in Klaviyo
00:01:50 Segments for list cleaning
00:02:30 Identifying inactive subscribers (permanent)
00:03:30 Walk through

Ready to stop wasting money on subscribers who will never see your messages?

Tune in to this episode now to implement this strategy for your Klaviyo account and Shopify store today!

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting

Facebook, TikTok, Google, Pinterest, or some other “must-try” platform… where should you be advertising your ecomm store?

If you’re feeling overwhelmed by too many ad platform choices - In this episode of Ad Spend Secrets, Luke Smith (founder of Simply Converting), shares where Shopify stores and ecom brands should invest their ad dollars and when.

Beyond budget considerations, Luke unpacks the often-overlooked resource constraints that doom multi-platform strategies from the start.

You’ll also learn the strategic approach to organic content testing that savvy brands use before investing a single ad dollar. And why building presence on a platform before advertising dramatically improves performance metrics.

You’ll also hear why Meta and Google remain the platforms of choice for so many ecommerce stores… but are these actually the best platforms for you?

Key Points

00:01:30 Algorithm learning phases
00:02:00 Creative resources
00:03:10 Organic approach
00:04:30 Google and Meta
00:05:50 Email
00:06:40 Repurposing TikTok
00:07:20 The "golden three"

Tune in now to build a more effective advertising strategy for your business.

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🚀 FREE Google Ads training: https://scale.simplyconverting.com/google-shopping

📈 Apply to work with us: https://scale.simplyconverting.com/survey

Follow Simply Converting Online:

https://www.simplyconverting.com/

https://www.facebook.com/simplyconverting