BENMARadio's Ten Minute Producer

Written by: Mark Margulies and Von Coffman
  • Summary

  • You're a mid, mid-major or small market production director who loves what they do, but are limited by lack of updated equipment. You also don't have a deep talent pool to draw from - ok, you have NO talent pool to draw from. Point is, you're doing all you can do - how can you do more?

    Enter THE TEN MINUTE PRODUICER, the BENMARadio podcast that brings you amazing production, writing and creative voice ideas in a short form podcast - so you listen and begin to implement the ideas right away.

    Mark Margulies of BENMARadio will help you with creative voicework, multi-voice writing and how to deliver that copy that works - because it's designed to work. He's a 37 year veteran with over 125,000 original radio scripts to his credit.

    Von Coffman is all about the production and technical end of your product, bringing you out of the box ideas for those limited by budgets, but not by imagination. He offers refreshing ways to look at your technical production to get even more out of it. His resume that includes major market voiceovers, plus major and mid-major stints as production director and on air personality. He can be reached directly at von@voncoffman.com

    Together, they offer more for you in these ten minutes, than most other can deliver in a day long seminar.

    So let's get going.....

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Episodes
  • SPEC SPOTS: YOUR CLUSTER'S NEW REVENUE LIFEBLOOD
    Feb 19 2025

    When radio stations complain about losing revenue, it's usually because they're not investing in spec development or creativity. In this installment of our series, the guys give you valuable tips about how to target, build and pitch your spec spots, for the ultimate success. This could be a game changer for you.

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    20 mins
  • WHAT SALES HAS PROMISED THE CLIENT
    Feb 19 2025

    So your salesperson just walked in and announced the client wants their spot to contain certain information or wants a certain style of creative that the salesperson promised them to get the sale. So how do make a situation like that works for you, and the radio station? You'll want to hear how Mark and Von dig into that touchy subject in this edition of THE TEN MINUTE PRODUCER.

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    18 mins
  • AND MAKE IT FUNNY
    Feb 19 2025

    The client asks for it to be funny. Or the salesperson decides they want a funny spot. But how do you 'do' funny that gets the job done, pleases the client and enhances the station's sound? Well, here's some ideas

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    21 mins

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