This is not your typical entrepreneur book recommendation list. You will not find these in the business section of your local bookstore. But they have profoundly and positively affected me as both a copywriter and a business owner. Because sometimes you need to see from a different perspective - one that is not typical business advice that you’ve heard a million times before at this point. You’ll be pleasantly surprised by this unusual book list for business owners to read.

I’ve got a book for when you need to:

• just sit down and write,
• write but you don’t have time,
• Be reminded of the Big Picture importance of copywriting from a neuropsychology perspective
• Develop the most important copywriting skill in a fun and relaxed way

I’ve thoughtfully curated the five best books for online entrepreneurs to read this summer. So add them to your GoodReads, request them from your local library, or treat yourself to time at your favorite bookstore to pick up these books.

0:08:04 - Key lessons on the writing process.
0:10:25 - Encouragement for mothers to prioritize creative work.
0:11:23 - Advocating for intentional digital minimalism.
0:12:24 - Countering busyness and the myth of not having enough time.
0:13:43 - Benefits of reading fiction.

EPISODES AND LINKS MENTIONED:

• Links to all book recommendations can be found here.
• Big Think shares it in a way that is easier to digest. They said that “Modern research suggests that reading fiction helps you neurologically relate to other people’s experiences. It also correlates with improved social interactions and the ability to read the room.”
• Here is the actual scholarly article from NCBI.
• Research suggests that reading literary fiction improves one’s theory of mind and emotional intelligence.
• Reese’s Book Club

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
Facebook → https://www.facebook.com/megan.kachigan
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/five-best-books-for-online-entrepreneurs-to-read-this-summer

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential for maximizing conversions. At every stage of business, understanding how to craft compelling copy can significantly impact your success. Today, we explore four effective copywriting strategies designed to help you maximize conversions and engage your audience so they become loyal fans.

- [0:02:14] Copywriting is often the determining factor if you get leads or not. Mastering effective copywriting strategies is essential.

- [0:02:37] As your audience grows and evolves, redefine who they are at each new stage to understand changing needs and aspirations.

- [0:05:42] Communicate a clear unique selling proposition (USP) or unique value position to set yourself apart from competitors.

- [0:11:38] Be more concise by delivering your message quickly and clearly using short sentences and bullet points. Eliminate jargon.

- [0:05:49] Incorporate more social proof by including testimonials, reviews, case studies and images to significantly boost conversion rates.

EPISODES AND LINKS MENTIONED:

• Do You Need To Hire A Copywriter?
• Ep 3: How An Expensive Copywriter Can Make You More Money (And Why It’s Worth Every Penny)
• Attention spans are shorter than ever, with the rise of digital media (American Psychological Association)
• Digital Minimalism book - and basically anything authored by Cal Newport
• Client case study

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/effective-copywriting-strategies-to-maximize-conversions

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!

Don't let your success plateau because your messaging hasn't kept up. If you’re building toward your next big revenue goal, I know that one of the biggest fears is like taking your foot off of what is working to take the leap to the next thing.

You know how to sell this offer, attract your ideal client, and how to speak to them where they think “oh, that’s me!” And this creates some predictability and safety and security. But deep down, you know that you’ve evolved, grown, changed. You’re being called higher. You’re meant for more…And yet, you've spent so much time and energy building a brand and credibility talking about this one thing, that it is now terrifying to shift. So how do you take the leap and get comfortable in the discomfort?

You're seeing this revenue plateau or even a dip because you have evolved. Maybe your offer has evolved, your pricing has evolved, but you have not evolved your messaging or your ideal client to go with it.

We're going to talk all about how to elevate your brand messaging in five simple and smart steps.

[00:00:26] Challenges in Brand Messaging

[00:03:09] Authentic brand voice and its impact on business

[00:04:06] Signs that it’s time to elevate brand messaging

[00:06:04] 5 Step Guide to Elevating Brand Messaging

[00:12:04] Embrace an Embodied Decision (deep reflection Qs here!)

[00:18:48] Case Study Client Example of Speaking Coaching Elevating Brand Messaging

LINKS MENTIONED:

• A beautiful design will attract the eye, but the message is what gets a potential client to move forward. Before spending big on custom visual branding, elevate your brand with messaging that resonates. (Entrepreneur.com)

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

Website → www.megankachigan.com

Facebook → https://www.facebook.com/megan.kachigan

LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6

WORK WITH ME:

• Download the Services Guide
• Get my Starter Doc for your copy project when you book a Power Hour

Prefer to read this episode as a blog? It is published here https://www.megankachigan.com/dont-let-outdated-brand-messaging-hold-you-back

If you are enjoying these episodes, please rate and review so that I can continue to provide you top-quality free content. Simply scroll to “Copywriting For Coaches” on Apple Podcasts, select a 5-star rating, and tap “write a review.” Thank you!