When Lauren Meisner and Jordyn Christensen noticed a gap in the market for influencer news that actually felt relevant, they decided they would be the ones to fill it. Now co-founders of Gen Z media brand, Centennial World, and popular podcast, “infinite scroll,” they join Mike and Mitzi to talk about their journey. The duo shares advice about carving out space in a saturated media landscape for something new, the importance of staying in your lane and why they don’t sell to their online community group. They also talk about what media companies are getting wrong with Gen Z and how they’ve managed to cater their content to Gen Z’s distinct media consumption preferences. The episode ends with a discussion around the impact of internet drama on consumer behavior and if influencer marketing is losing its charm.

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More from Lauren & Jordyn:

• Centennial World: https://centennialworld.com/
• infinite scroll: https://podcasts.apple.com/au/podcast/infinite-scroll/id1499785732
• Find them on IG & TikTok: @centennialworld @infinitescrollpodcast
• Newsletter: https://centennialworld.substack.com/

Show Notes:

1. 2:00 - What content is everyone consuming right now?
2. 6:40 - How did Lauren and Jordyn meet and decide to become business partners?
3. 11:30 - The business before the podcast and the importance of longform content.
4. 13:45 - Why it’s important to stay consistent and in your lane while building a niche brand.
5. 17:20 - Content direction and finding your niche.
6. 18:47 - What is means to be a “Gen Z media brand.”
7. 22:40 - What the future of internet casting might look like.
8. 26:00 - The importance of forming a strong bond, without promotion, in a Geneva Group.
9. 29:20 - Starting a “closed community” from a brand perspective.
10. 30:50 - You don’t want to “sell” to Gen Z.
11. 33:57 - Internet drama and its impact on greater consumer behavior.
12. 38:40 - Are these dramas “produced?”
13. 40:40 - Who’s making waves and why?

Mentioned in this episode:

• Sunroom App: https://sunroom.so/

Waves Podcast with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

Waves with Mike (@mmmiiike) and Mitzi (@mmmitzi).

For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/

S6 - present Production by Morgan Berna, editing by Harrison Neef.