Episodes

  • #58 The Road Back Home: How to Reinvent a Failing Business (and Yourself) with Stephanie Stuckey

    #58 The Road Back Home: How to Reinvent a Failing Business (and Yourself) with Stephanie Stuckey
    Feb 28 2025
    What if you had the chance to reclaim your family’s legacy, resurrect a once-iconic brand, and bet everything on a dream?

    Stephanie Stuckey, CEO of Stuckey’s Corporation, joins Lon Stroschein to discuss her unexpected journey from law and public service to buying back an iconic brand her grandfather start in 1937.


    “You never know when opportunity will knock—but when it does, you have to be willing to bet on yourself, even if no one else will.” – Stephanie Stuckey

    Taking back a brand and a company is one thing, but what it will demand from you is another.

    Lon and Stephanie dive into the emotions behind taking the leap when opportunity knocks. She reflects on the moment she got the call that Stuckey’s was for sale, the gut-wrenching decision to invest her savings and the reality of stepping into a role she never planned for.

    Her story is a lesson in resilience, reinvention, and embracing the unknown.

    Key Takeaways
    • Bet on yourself, even when no one else will. Stephanie took a risk when her family and banks said no—because she believed in what Stuckey’s could be.
    • You don’t need to have it all figured out. She didn’t know how to read a balance sheet or run a company, but she learned along the way.
    • Brand value is more than numbers. The emotional connection people had to Stuckey’s was its biggest asset—something you can’t put on a balance sheet.
    • It’s never too late to reinvent yourself. Stephanie was in her 50s when she made this leap—proof that midlife is a time for bold moves, not settling.

    What's next?
    Support Stephanie’s mission by purchasing Stuckey’s products! Find them at Hobby Lobby, Rural King, Food Lion, and other retailers—or order directly at Stuckeys.com.

    Feeling stuck in your own success? Join The Insider at Normal40.com for coaching, insights, and a community of high performers redefining their future. This is your sign—it’s time to take the leap.

    Find it all right here: https://linktr.ee/lon.stroschein
    Stephany Stuckey: https://www.linkedin.com/in/stephaniestuckey/
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    1 hr and 2 mins
  • #57: The Judgement: A Doctor's Courage to Take Back His Life. A Ramble with Dr. Adam Goodcoff

    #57: The Judgement: A Doctor's Courage to Take Back His Life. A Ramble with Dr. Adam Goodcoff
    Feb 7 2025
    You did everything right. You put in the years, made the sacrifices, and built a career most people admire. But now, there's a feeling you can't shake—one that whispers there's something more for you. But there you sit...waiting.

    Judgment starts at the moment you even consider doing something new or more. From colleagues, from society, from that inner voice that says, you should just be grateful for what you already have.

    The self-judgement that leads to the guilt of having so much and then the shame of feeling so little.

    This is your podcast.

    In this episode, Lon Stroschein sits with Dr. Adam Goodcoff, an ER physician turned social media influencer and entrepreneur. Dr. Goodcoff shares his unique path from traditional medicine to becoming the founder of Medfluencers, a platform revolutionizing how healthcare professionals engage with social media and the digital space.

    He reflects on the critical moments that defined his life, including overcoming fear, defying expectations, and creating a career that combines his passions for medicine, education, and innovation.

    In a candid conversation with Lon, Dr. Goodcoff discusses the challenges of juggling a grueling medical residency with building a social media presence that now reaches millions.

    Together, they tackle the universal struggle of breaking free from societal expectations, the fear of looking irresponsible, and the courage it takes to act on your instincts.

    Key Takeaways
    • Act on Your Instincts. If you wait until you're "ready," you may never begin. Start small and adjust as you go.
    • The Power of Saying Yes: Even when the timing seems off, leaning into opportunities can lead to unexpected growth.
    • Redefining Success: Success doesn't have to follow the rules. Dr. Goodcoff's journey shows that traditional career paths can be redesigned to fit your passions and goals.
    • Educate, Don't Sell: As a leader in healthcare social media, Adam highlights the importance of using platforms to educate rather than promote—helping others without compromising integrity.
    • Overcome the Guilt of Change: Transitioning to a new chapter might feel irresponsible, but sometimes the riskiest move is staying where you are.
    What's Next:
    Are you ready to take your next step? Subscribe to Lon's free Rambler newsletter for weekly insights on finding clarity, freedom, and legacy.

    Find it all right here: https://linktr.ee/lon.stroschein

    Dr. Adam Goodcoff: https://www.instagram.com/seethemedlife/
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    1 hr and 5 mins
  • #56 The Diagnosis: A Four-Year-Old's Cancer, and a Parent's Courage with Kevin Hoover.

    #56 The Diagnosis: A Four-Year-Old's Cancer, and a Parent's Courage with Kevin Hoover.
    Jan 24 2025
    What happens when life throws you one curveball after another? How do you rise, rebuild, and find your true purpose?

    In this episode, Lon Stroschein sits with Kevin Hoover, an elite performer whose life has been shaped by pivotal moments of triumph and heartbreak. From humble beginnings in Mooresville, North Carolina, to a whirlwind career in hospitality, coaching, and real estate, Kevin shares his story with vulnerability and wisdom.

    But the real turning point came when his 4-year-old son was diagnosed with cancer—a moment that redefined everything he thought he knew about success and purpose.

    You expect powerful insights about life’s unexpected turns, the strength of family, and how faith and resilience can help you rewrite your story. Whether you’re seeking inspiration or clarity in your journey, Kevin’s story will move you to take stock and action. It will show you there is life after cancer.

    Key Takeaways
    1. Transformation doesn’t need to be radical; it can start by identifying the “ingredients” of your ideal life.
    2. Faith can be a powerful anchor, offering clarity and strength during life’s most challenging moments.
    3. Prioritizing family and relationships over external achievements creates a foundation for true fulfillment.
    4. Traveling and stepping out of routine can be deeply healing, offering fresh perspectives and stronger connections.
    5. Adversity can become a turning point, pushing us to realign with what truly matters.
    6. Inspiring others often begins with sharing your authentic story and lessons learned along the way.

    What's Next
    Ready to step into what’s next for you? Start with 'The Trade'—a guide to making the big moves that lead to clarity, freedom, and legacy, or join the Normal 40 Insider Mastermind, where high performers like you can get tailored advice and strategies to navigate your next chapter. It is, and I promise, the most affordable mastermind you'll find.

    Find it all right here: https://linktr.ee/lon.stroschein

    Kevin Hoover: https://www.linkedin.com/in/nextcrest/
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    1 hr and 51 mins
  • #55: The Next Chapter: Overcoming Guilt, Finding Clarity, and Building Legacy

    #55: The Next Chapter: Overcoming Guilt, Finding Clarity, and Building Legacy
    Jan 10 2025
    Feeling stuck at the peak of your success?

    In this raw and energizing kickoff to Season 2, Lon Stroschein and Adam Eaton dive deep into the emotional crossroads elite performers face when they least expect it.

    They unravel the "Eight Universal Struggles" of transition and share their proven process to help you trade comfort for clarity and reclaim your best days ahead.

    If you've ever wondered, "What's next for me?"—this episode is your guide.

    Welcome to Season 2! Here's an episode Summary:
    Lon and Adam kick off Season 2 with a classic "ramble" that includes introspection and actionable wisdom. Reflecting on Lon's transformative journey—from public company executive to lifestyle engineer—they set the stage for a season full of candid conversations and valuable insights. In this episode, the duo digs into:
    1. The Eight Universal Struggles: Lon distills lessons from over 700 Rambles, identifying eight struggles elite performers face: risk/reward, time, health, money, identity, relationships, control, and legacy.
    2. The Trade: Understand that transformation doesn't always mean a total overhaul. Sometimes, it's about re-engineering your life to align with your values.
    3. Shame, Guilt & Frustration: Addressing the unique pain of "having it all but feeling so little" and reframing self-doubt as the first step to change.
    4. Relationships & Communication: Being honest with your spouse and loved ones about your journey to self-discovery is crucial.
    5. The APA Framework: Accept your feelings, Permit yourself to act on them, and take small, visible steps forward.
    Key Takeaways:
    • Transformation doesn't need to be radical; it can start by identifying the "ingredients" of your ideal life.
    • Success isn't just about external achievements but internal alignment and meaningful relationships.
    • Lon's "Normal 40" is about helping high-achievers tap into their backstory to chart the path forward.
    What's Next?
    Lon and Adam invite you to join the growing Normal 40 community to connect with like-minded individuals. Whether through a free Ramble, Lon's Insider group, or his bestselling book The Trade, this episode is a call to action to start designing your next chapter.

    Find it all right here: https://linktr.ee/lon.stroschein

    Adam Eaton: https://www.linkedin.com/in/adam-eaton-21646a4/
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    1 hr and 2 mins
  • The Psychotherapist -- Navigating Midlife with Dr. Nicholas Samstag

    The Psychotherapist -- Navigating Midlife with Dr. Nicholas Samstag
    Jun 28 2024
    What happens when successful individuals reach the pinnacle of their careers only to feel trapped and dissatisfied? You become a psychotherapist, of course.

    Join me, Lon Stroschein, and Dr. Nicholas Samstag, as we embark on an eye-opening journey of midlife transition and self-discovery. We dive deep into the emotional and psychological struggles faced by those who've achieved much but still yearn for something more. Our conversation unravels the complexities of self-discovery, questioning if midlife reinvention truly leads to a better version of oneself or just a different one.

    In our conversation, we emphasize the necessity of introspection and understanding one's own psychological roots. We explore the intricate relationship between personal growth, self-reflection, and the patterns that shape our behaviors. By recognizing and addressing deep-seated issues, individuals can break free from unproductive cycles and achieve meaningful change. We also touch on the importance of seeking professional therapy when needed, ensuring a holistic approach to personal development.

    From the concept of transference in relationships to the construction of self-image and the value of authenticity, we cover a broad spectrum of crucial topics. We highlight the pressures of maintaining a constructed image and the journey towards embracing one's true self.

    We conclude with a powerful discussion on the importance of curiosity, breaking rigid convictions, and the continuous journey of learning and staying humble.

    Join us for an inspiring conversation that encourages meaningful actions and invites you to be part of a transformative community.

    You can follow Dr. Nicholas Samstag here: https://www.linkedin.com/in/nicholas-samstag-ph-d-66a68bb/

    You can learn more about Lon Stroschein here: https://linktr.ee/lon.stroschein
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    1 hr and 2 mins
  • The Brutal Reality of You — And Your Missing Art

    The Brutal Reality of You — And Your Missing Art
    May 23 2024
    Ever felt the weight of a secret life that no one knows about, or found yourself grappling with the stark reality of your own existence? Ever wonder why you don't have clarity for what's next or the energy to chase it? We get it!

    Join us as we explore the brutal reality of our lives to this point. Lon and Adam have a classic ramble--candidly discussing the spheres that shape our identity and influence the emotional authenticity we bring to our relationships and creative pursuits. With raw introspection, we invite you to consider how the brutal reality of you impacts the overall quality of your lives.

    Lon and Adam peel back the layers of self-awareness, tackling the tough questions about life satisfaction and the often daunting process of self-discovery. Discover how high achievers grapple with the internal conflict of outward success versus personal fulfillment and why pursuing authenticity may mean confronting uncomfortable truths.

    Whether acknowledging the need for change or mastering the courage to seek guidance, this conversation encourages those navigating career and life transitions, offering solace and insights into pursuing a path that resonates deeply with one's core.

    In celebrating vulnerability and the human spirit, we discuss the nuances of finding one's path and the transformative power of dreaming anew.

    This episode is a call to patience and a reminder that sometimes, the most profound journeys begin with the smallest of steps. So, come aboard, and let's navigate the waters of self-discovery and personal evolution together, with the promise that, on the other side, a more authentic self awaits.
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    1 hr
  • The Transformation: Navigating Health and Purpose with Dr. Molly Maloof

    The Transformation: Navigating Health and Purpose with Dr. Molly Maloof
    May 2 2024
    Embarking on life's next act can be a treacherous climb, but it's one some of us have braved with vigor. Join us on a transformative journey along the Normal 40 Highway as we welcome the exceptional Dr. Molly Maloof.

    This candid conversation is all about sparking change and pursuing a life filled with purpose. Listen in as we unpack the pivotal moments that redefine our biological and psycho-spiritual well-being and share our personal stories of career transitions and the search for a deeper meaning in life. Molly brings her wealth of experience to the table, offering practical tips on health optimization and finding balance amidst the midlife challenges that so many of us face.

    As we traverse the landscape of well-being, Lon and Dr. Molly illuminate the three pillars of health that can guide you toward a more fulfilled existence. They explore the nuances of creating a lifestyle that supports longevity, including the significance of nurturing relationships and self-actualization. You'll be inspired by this discussion on self-care habits that can dramatically alter your life's trajectory and hear firsthand about the enlightening path from medical student to Silicon Valley's go-to expert in precision medicine. This episode is an invitation to rethink how you live and a reminder that it's never too late to make those bold moves.

    The episode culminates with reflections on the synergy between wellness and personal development, emphasizing the profound impact of dietary choices and spiritual connections on our overall health. Dr. Molly shares her success story with her book "The Spark Factor," and Lon discusses his Amazon bestseller, "The Trade," encouraging you to consider how these insights can resonate with your life.

    Whether it's understanding the value of proper nutrition, engaging in community support, or discovering spiritual practices that align with your essence, this episode is packed with thought-provoking discussions that will leave you motivated to embrace your Normal 40 journey with enthusiasm and an open heart.

    Follow Lon Stroschein: Lon Stroschein: https://www.linkedin.com/in/lon-stroschein-normal40/

    .........................................................................................................................................

    Dr. Molly Mallof is a licensed doctor in California. She has also built a modern health and wellness media brand that inspires, educates, and motivates people to make the right
    lifestyle choices so they can actualize their potential.

    If you want to work with her, check out her website: https://drmolly.co/

    Follow her on;
    Instagram: https://www.instagram.com/drmolly.co/

    Linkedin: https://www.linkedin.com/in/mollymaloofmd/
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    1 hr and 12 mins
  • Dismantling Self-Doubt in the Quest for the Extraordinary

    Dismantling Self-Doubt in the Quest for the Extraordinary
    Apr 11 2024
    Are you living up to your potential, really? This episode gives hope to anyone wrestling with impostor syndrom. Lon Stroschein's co-host Adam Eaton returns to the airwaves to share his raw and insightful experiences with personal adversity and transformation.

    Adam shares some of the pitfalls that can find any of us who are on the Normal 40 highway. Adam shares his struggle with self-doubt and the courage it takes to step away from the grind and to live out his "Normal 40 Moment" to forge a path--his own path. This is a deep and candid conversation, in real-time, of the internal narratives that hold us back.

    We invite you into our conversation about imposters, self-deception, self-doubt, jealousy, separation anxiety, trust and friendships for the journey.

    Adam and Lon peel back the layers of starting new ventures, addressing the realities of self-doubt, procrastination, and the pursuit of perfection. They share actionable insights and support those embarking on their own creative or professional journeys. They also reaffirm the power of community and the shared human experience as we all navigate the unpredictable roads of life and leadership.

    Tune in for an episode that promises to touch hearts, stir minds, and maybe, just maybe, inspire your next bold move. This episode is an anthem of solidarity for anyone who's ever felt like an imposter in their own story.

    My thanks to Adam Eaton for being a dude to know.

    Also, thanks to Damien Boudreau for the incredible theme music...it's the best in all of podcasting.

    When you join The Insider, you can join Lon Live twice every month. It might be the best $25 you ever spend.

    Find us here: https://linktr.ee/lon.stroschein

    Lon Stroschein: https://www.linkedin.com/in/lon-stroschein-normal40/

    Adam Eaton: https://www.linkedin.com/in/adam-eaton-21646a4/

    Damien Boudreau: https://www.linkedin.com/in/damien-boudreau-2a498912/
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    1 hr and 7 mins