In this episode of 𝑆𝑒𝑙𝑙𝑖𝑛𝑔 𝑜𝑛 𝐺𝑖𝑎𝑛𝑡𝑠 with Will Haire, we break down the 𝐩𝐫𝐨𝐬 𝐚𝐧𝐝 𝐜𝐨𝐧𝐬 of each option to help you decide what will drive the best growth for your brand.

Making the right choice between an in-house team or hiring an agency can be the key to unlocking your Amazon success!

𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:

𝐈𝐧-𝐇𝐨𝐮𝐬𝐞 𝐓𝐞𝐚𝐦:
🔸Full control & deep brand knowledge
🔸Quick communication
🔸BUT, high costs & scalability challenges

𝐇𝐢𝐫𝐢𝐧𝐠 𝐚𝐧 𝐀𝐠𝐞𝐧𝐜𝐲:
🔹Expertise, cost-effective scaling, & advanced tools
🔹Focus on core business while they handle the technical side
🔹BUT, less control & potential communication gaps

Whether you’re looking for 𝐜𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 or 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐜𝐨𝐧𝐭𝐫𝐨𝐥, understanding the pros and cons is crucial for maximizing your Amazon growth.

🎧 Tune in to learn how to choose the right team for your brand’s success!

In this episode of Selling on Giants, John Aspinall, Brand Evangelist at PickFu, shares expert insights on optimizing your Amazon hero images to increase click-through rates (CTR).

Discover the importance of hero images, avoid common design pitfalls, and learn how A/B testing can optimize your listings for better performance.

𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐞:

1️⃣𝐇𝐞𝐫𝐨 𝐈𝐦𝐚𝐠𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞: The main hero image is crucial for driving clicks and conversions.
2️⃣𝐂𝐨𝐦𝐦𝐨𝐧 𝐏𝐢𝐭𝐟𝐚𝐥𝐥𝐬: Avoid overloading images with text or too many elements.
3️⃣ 𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠: Use A/B testing to identify the most effective image design.
4️⃣𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲: Leverage visual triggers to engage and persuade potential buyers.

Whether you’re a seasoned seller or new to Amazon, John’s advice is invaluable for improving engagement and driving conversions.

🎧 Tune in now for strategies that will take your Amazon game to the next level!

#AmazonSellers #eCommerceTips

𝐌𝐚𝐬𝐭𝐞𝐫 𝐘𝐨𝐮𝐫 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲! 𝐚𝐧𝐝 L𝐚𝐮𝐧𝐜𝐡, 𝐒𝐜𝐚𝐥𝐞, 𝐒𝐮𝐜𝐜𝐞𝐞𝐝!

Tune into this episode of Selling on Giants as we chat with Oz Merchant, CEO of ecomsellersHQ!

With 25 years of experience, Oz shares his top strategies for launching, scaling, and exiting an eCommerce brand.

Here are four key takeaways:

🔸 Niche Selection: Learn how to select the perfect niche with in-depth market research and competitor analysis.

🔸 Effective Launch Tactics: Discover why high-quality product listings and strong branding are crucial to a successful launch.

🔸 Customer Feedback: See how customer insights can improve products and build lasting loyalty.

🔸 Timing Your Exit: Gain insights into recognizing the right time to exit and maximizing returns.

Whether you're starting out or ready to scale, this episode is filled with actionable insights you can’t miss!

#eCommerceTips

#SellingOnGiants

#Amazon

In this episode of Selling on Giants, we dive deep into Amazon data analytics with Sreenath Reddy, CEO of Intentwise. With over 20 years of experience in digital advertising, Sreenath explains how brands can use Amazon’s wealth of data to optimize their strategies, drive profits, and stay competitive in a rapidly changing marketplace. From evolving data insights to leveraging AI, this episode is full of practical strategies for sellers. Get ready to take your Amazon business to the next level!

Key Takeaways:

1️⃣ Define Key Business Questions for Data
Before diving into Amazon’s data, it’s essential for brands to clearly define what they want to achieve. This means identifying the critical business questions your data should answer, such as tracking profitability or understanding shifts in customer behavior. By narrowing the focus to what truly impacts your growth, brands can cut through the noise and gain actionable insights. This sharp focus is the foundation for making smarter decisions that align with both short-term and long-term business goals.

2️⃣ Leverage Retail and Advertising Data for Full Performance Insights
Amazon provides sellers with two key types of data: advertising and retail. Combining these data sets gives a comprehensive view of product performance. For example, reviewing ad spend alongside inventory levels helps brands optimize their campaigns without running out of stock. This holistic approach allows sellers to adjust their strategies in real-time, ensuring they’re investing in the right areas and improving overall efficiency. Sellers who master this combination will gain a competitive advantage by making decisions based on a full picture of their product’s journey.

3️⃣ Use AI to Analyze Customer Feedback and Market Trends
The growing role of AI in eCommerce cannot be overstated. Sreenath emphasizes the power of AI to analyze unstructured data, such as customer reviews, to reveal deeper insights into purchasing trends and preferences. AI-driven analysis helps brands identify shifts in customer sentiment, uncover new marketing opportunities, and fine-tune product offerings. By leveraging AI, brands can stay ahead of evolving consumer needs and continuously refine their strategies to stay competitive.

Tune in to learn more about how to harness the full power of Amazon data analytics for growth and profitability!

#AmazonData #AIInMarketing #PPCOptimization #SellingOnGiants #eCommerceGrowth

Amazon’s Big Deal Days, also known as Prime Day 2.0, gave sellers a powerful chance to tap into early holiday shopping habits. While it may not have the visibility of Prime Day or Black Friday, the event allowed sellers to experiment and drive sales growth before the holiday rush begins.

Here are the top insights:

Key Takeaways:
1️⃣ Sustained Shopping Mindset: 62% of shoppers made multiple purchases, with an average spend of $135 per household. Top-selling categories included home & garden, apparel, and electronics.
2️⃣ Competitor Activity: Walmart and Target ran competing sales events, making it critical for sellers to differentiate themselves through pricing, bundles, and unique value propositions.
3️⃣ Holiday Prep: The event was a great opportunity for sellers to refine their listings, test strategies, and gather data, setting them up for success during Black Friday and Cyber Monday.

This event wasn’t just about short-term gains—it provided invaluable insights to help sellers maximize future holiday sales.

Visit https://www.bellavix.com/prime-big-deal-days-2024-highlights-and-key-takeaways-for-brands/ to read more in the report

In this episode of Selling on Giants, we chat with David Wachs, founder of Handwrytten, about using handwritten notes to boost customer loyalty and retention. A serial entrepreneur, David has transformed customer engagement by automating personalized notes at scale. His journey includes founding Cellit, a mobile marketing platform, and now, with Handwrytten, he's bringing back the personal touch in eCommerce.

Key Takeaways:

• Handwritten notes create memorable, personalized experiences that boost customer retention and loyalty. They help brands stand out in a crowded eCommerce space.
• Automated systems like Shopify allow businesses to send handwritten notes for key milestones, such as purchases or anniversaries.
• Best practices suggest sending 2-3 notes per year to maintain impact, with notes often leading to higher coupon redemption rates.
• Retaining customers through personalized touches is more cost-effective than acquiring new ones through ads or SEO.
• Avoid mistakes like overly promotional messages, testing with small samples, or generic notes. Genuine gratitude is key.

Tracking the success of handwritten notes can be done through methods like QR codes and A/B testing, with successful campaigns often leading to higher customer engagement and retention.

David's insights offer a valuable strategy for businesses looking to strengthen relationships and stand out in eCommerce.

Like and subscribe to Selling on Giants for more tips on growing your brand!

Read more on https://www.bellavix.com/selling-on-giants-podcast-building-loyalty-and-retention-with-handwritten-notes-with-david-wachs/

In this episode of Selling on Giants, host Will interviews Sebastian Hertz, co-founder of Zignify Global Product Sourcing. Sebastian shares his extensive experience in electrical engineering, industrial automation, and product sourcing, offering valuable insights on optimizing cost and managing supplier relationships in eCommerce.

Additionally, Sebastian recounts his incredible journey traveling 38,000 kilometers across Asia and Europe on a motorcycle with his wife, Yulia, while raising funds for charity. We discuss the evolution of his Amazon business and how Sebastian's experiences in Asia shaped his approach to sourcing and building eCommerce strategies. Key topics include the importance of negotiation, building strong supplier relationships, and the impact of cost optimization on profitability.

Key Takeaways:

1. Supplier Relationship Management: Building strong, ethical relationships with suppliers is essential. Treat suppliers with respect and offer realistic, long-term incentives. Regular communication and occasional visits help establish trust and ensure quality control.
2. Cost Optimization: Consistently resourcing products and seeking competitive quotes from alternative markets can significantly reduce production costs. Sebastian emphasizes that even small savings per unit can translate into substantial financial gains, especially for large-scale orders.
3. Persistence and Patience: Success in product sourcing requires patience. Whether you are sourcing new products or renegotiating terms with suppliers, it often takes multiple quotations and calls to find the right deal. Persistence and a long-term approach are crucial for effective sourcing and cost savings.

For more insights from Sebastian, visit the Zignify website and connect with Sebastian Herz on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!

In this episode, John shares invaluable insights into the importance of diversifying advertising strategies for Amazon and eCommerce brands. His deep expertise in navigating paid ads, along with his practical approach to overcoming suspension issues and maximizing ad performance, makes this discussion particularly relevant for any business looking to expand its reach and mitigate risks.
John Horn is the CEO of StubGroup, a leading digital advertising agency recognized as a Premier Google Partner. With a reputation for being in the top 1% of Google Partners globally for performance and customer care, John has built a formidable career in digital marketing.

Key Takeaways from the Podcast:

1. The Importance of Diversification:
   • Beyond Amazon: While Amazon is a powerful platform, relying solely on it can be risky. John emphasizes the need to diversify advertising efforts to reduce dependency on a single platform, opening up additional revenue streams and increasing overall business resilience.
   • Owning Customer Relationships: By expanding beyond Amazon, brands can have greater control over customer relationships, enhancing retention and creating a unique customer experience. This can include offering gift wrapping, coupons, loyalty programs, and more, ultimately increasing customer lifetime value (LTV).
2. Effective Strategies for Diversification:
   • Tactics for Boosting Average Order Value (AOV) and LTV: John suggests practical strategies like upselling, cross-selling, and using subscription models to boost AOV and LTV. He highlights tools like Stay.ai, which can tailor promotions on Shopify websites, as effective ways to personalize customer experiences.
   • Starting with Google Ads: For brands looking to grow beyond Amazon, John recommends starting with Google Shopping campaigns and text ads. He advises beginning with best-selling products and setting clear success metrics to ensure profitability.
3. Common Mistakes to Avoid:
   • Conversion Tracking: One of the most common pitfalls is not having accurate conversion tracking. John stresses the importance of proper tracking to understand what aspects of campaigns are driving the best Return on Ad Spend (ROAS).
   • Performance Max Campaigns: While these campaigns can be powerful, they need to be structured correctly, with a focus on good data and product feed information. John also notes the importance of balancing these campaigns with Google Shopping data to optimize performance.
4. Emerging Trends in Advertising:
   • Social Commerce and Video Marketing: John highlights the growing significance of social commerce on platforms like TikTok, Facebook, and Instagram, as well as the power of video marketing on YouTube. These channels are increasingly important for reaching new audiences and driving conversions.
   • Efficiency in eCommerce: With the increasing difficulty of eCommerce, John advises businesses to operate more leanly, focusing on efficient marketing strategies that maximize margins and reduce costs.

For more insights from John Horn, visit StubGroup website and connect with John on LinkedIn.

Thank you for tuning in, and we hope you found this episode insightful and full of actionable strategies to help scale your eCommerce business. Don't forget to leave us a review and let us know how we're doing. Keep scaling!