Showing titles in E-Commerce

The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise.

Are you ready to revolutionize your e-commerce business? The future is here, and it’s driven by artificial intelligence. From automating mundane tasks to creating hyper-personalized shopping experiences, AI is transforming the way we buy, sell, and grow online. Whether you're an aspiring entrepreneur or a seasoned e-commerce professional, this book is your ultimate guide to harnessing AI and tools like ChatGPT to scale your business and maximize profits.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Every product maker dreams of hearing customers say, “I need that!” But how do you create something so compelling that owning it becomes non-negotiable? “I Need That” reveals the psychological triggers and brain science behind products people crave.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

With the onslaught of cloud solutions, consumerization of technology, and increasingly tech-savvy business people, it's time for a manifesto for leaders who recognize - and are nervous about - the demands of the digital age. Whether you're an executive, department head, or IT manager, The New IT provides an action-ready blueprint for building and strengthening the role of IT in your company - and prescribing IT's future.

In today's digital-first economy, marketplaces are growing at twice the rate of overall eCommerce—and proving that traditional eCommerce is no longer enough. With The Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience, the duo behind more than 300 of the world's most successful marketplaces reveals the strategies every enterprise needs to take the lead.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he's used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It's easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity.

Voudriez-vous gagner votre vie en écrivant ? Cet ouvrage vous expliquera comment le faire. J'ai passé 13 ans dans un open space dans le monde de l'entreprise. J'étais malheureuse dans mon boulot et ma créativité était écrasée par les tâches quotidiennes. Puis j'ai commencé à écrire des livres et à publier des blogs, en utilisant mes mots pour créer des produits et attirer des lecteurs. En septembre 2011, j'ai quitté mon activité salariée pour devenir auteur à plein temps et depuis j'ai fait grandir mon activité année après année.

Gates' Business @ the Speed of Thought is one of audible.com's most popular programs. This is one investment that will pay consistent dividends. Download it for your commute.

It’s time to finally launch your high-ticket coaching offer—and launch it F-A-S-T. If you're considering this audiobook, then there have been a lot of obstacles that kept you from actually launching your coaching program and getting it off the ground. Some of those barriers include identifying your right-fit prospects, acquiring your first member when you don’t have any members at all, trying to locate your next members, and scaling your business without creating a monster that constantly demands your time and attention. This audiobook will help you overcome these barriers.

You're about to embark on a journey that will change your life forever. With the power of the internet business has transformed forever and you now have the potential to sell your own products to millions across the country. You will be a part of this digital revolution allowing millions to get rich and live more fulfilling lives!

In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company's website or web application. Nontechnical business listeners will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch.

An instant New York Times best seller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes listeners inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For 25 years Dan Lyons was a magazine writer at the top of his profession - until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him.

The traditional ways of earning a living are outdated, if not outright rigged. That’s why a growing number of enterprising individuals are instead turning to the growing ecosystem of decentralized, fast-moving virtual markets to pursue a host of previously unheard-of ways to pay the bills. Join New York Times bestselling author Chris Guillebeau on a fascinating tour of this brave new world where novelty is currency, and the creators are in control.

Have you heard of, or stumbled upon, magically Internet money? Kiara Bickers’ Bitcoin Clarity is the solution to the struggle many people face when trying to understand Bitcoin. This method focuses on mental models, visuals, and systems thinking instead of code as a way to explain Bitcoin without price hype or industry jargon. Understanding Bitcoin doesn’t come by someone telling you exactly what Bitcoin is, but by giving you a new perspective to see it from.

If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers.

The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviors and needs, it explores the essential steps of developing a business plan, marketing and promoting a business, and advising on buying and visual merchandising.

Today, you can learn from a simple, step-by-step guide that any beginner Amazon seller can implement. If you are tired of the empty promises of the gurus, and if you just want a simple, step-by-step system to make money via the Amazon FBA program, then this audiobook is for you.