Showing results by author "David Aaker" in All Categories
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The Future of Purpose-Driven Branding
- Signature Programs that Impact & Inspire Both Business and Society
- Written by: David Aaker
- Narrated by: Stephen P. Reiter
- Length: 8 hrs and 13 mins
- Unabridged
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Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.
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The Future of Purpose-Driven Branding
- Signature Programs that Impact & Inspire Both Business and Society
- Narrated by: Stephen P. Reiter
- Length: 8 hrs and 13 mins
- Release date: 2024-04-22
- Language: English
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Price: $25.00 or 1 Credit
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
- Written by: David Aaker
- Narrated by: Ward Paxton
- Length: 8 hrs and 27 mins
- Unabridged
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Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events.
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
- Narrated by: Ward Paxton
- Length: 8 hrs and 27 mins
- Release date: 2020-06-15
- Language: English
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Price: $25.00 or 1 Credit
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Brand Relevance
- Making Competitors Irrelevant
- Written by: David A. Aaker
- Narrated by: Mark Ashby
- Length: 11 hrs and 50 mins
- Unabridged
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Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.
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Brand Relevance
- Making Competitors Irrelevant
- Narrated by: Mark Ashby
- Length: 11 hrs and 50 mins
- Release date: 2020-07-09
- Language: English
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Price: $27.83 or 1 Credit
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Spanning Silos
- The New CMO Imperative
- Written by: David Aaker
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Unabridged
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Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.
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Spanning Silos
- The New CMO Imperative
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Release date: 2008-11-25
- Language: English
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Price: $26.00 or 1 Credit
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