Showing results by author "Laura L. Brooks" in All Categories
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Written by: Richard Owen, Laura L. Brooks
- Narrated by: Melissa Edris
- Length: 8 hrs and 57 mins
- Unabridged
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Fred Reichheld's 2006 book The Ultimate Question - that question being, "How likely is it that you would recommend this company to a friend or colleague?" - challenged the conventional wisdom of customer satisfaction programs. It coined the terms "bad profits" and "good profits" and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question.
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Answering the Ultimate Question
- How Net Promoter Can Transform Your Business
- Narrated by: Melissa Edris
- Length: 8 hrs and 57 mins
- Release date: 2020-07-09
- Language: English
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