Consumer Economics
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Written by: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
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Love this topic!
- By Amazon Customer on 2024-06-27
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What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Release date: 2021-05-11
- Language: English
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This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book....
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Price: $22.26 or 1 Credit
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Behavioral Economics
- The Basics
- Written by: Philip Corr, Anke Plagnol
- Narrated by: Dennis Kleinman
- Length: 8 hrs and 12 mins
- Unabridged
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Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make. With recommended further readings throughout, this book is essential for all students taking courses in behavioral economics, economic psychology, consumer psychology, microeconomicsm and game theory, and also for professionals looking for an accessible introduction to the topic.
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Behavioral Economics
- The Basics
- Narrated by: Dennis Kleinman
- Length: 8 hrs and 12 mins
- Release date: 2018-11-27
- Language: English
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Behavioral Economics: The Basics is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all the economic judgments and decisions we make....
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Price: $22.26 or 1 Credit
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Written by: Bridget Brennan
- Narrated by: Vanessa Daniels
- Length: 7 hrs and 22 mins
- Unabridged
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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Meh
- By Manuel on 2020-11-08
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrated by: Vanessa Daniels
- Length: 7 hrs and 22 mins
- Release date: 2016-10-11
- Language: English
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Price: $30.55 or 1 Credit
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The Sum of Small Things
- A Theory of the Aspirational Class
- Written by: Elizabeth Currid-Halkett
- Narrated by: Rachel Dulude
- Length: 8 hrs and 35 mins
- Unabridged
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The leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class deepens the ever-wider class divide.
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Really terrible narrator
- By Anonymous User on 2020-01-20
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The Sum of Small Things
- A Theory of the Aspirational Class
- Narrated by: Rachel Dulude
- Length: 8 hrs and 35 mins
- Release date: 2017-10-24
- Language: English
- The leisure class has been replaced by a new elite. Elizabeth Currid-Halkett dubs this segment of society "the aspirational class"....
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Written by: Tim Harford
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Unabridged
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Today we think statistics are the enemy, numbers used to mislead and confuse us. That’s a mistake, Tim Harford says in The Data Detective. We shouldn’t be suspicious of statistics - we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often “the only way of grasping much of what is going on around us”.
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Nice liste
- By M. Stork on 2021-02-27
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The Data Detective
- Ten Easy Rules to Make Sense of Statistics
- Narrated by: Tim Harford
- Length: 10 hrs and 24 mins
- Release date: 2021-02-02
- Language: English
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From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....
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The $12 Million Stuffed Shark
- The Curious Economics of Contemporary Art
- Written by: Don Thompson
- Narrated by: Adam Verner
- Length: 10 hrs and 29 mins
- Unabridged
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Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007? Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.
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too much time spent on the who and not the what
- By Matt on 2020-05-25
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The $12 Million Stuffed Shark
- The Curious Economics of Contemporary Art
- Narrated by: Adam Verner
- Length: 10 hrs and 29 mins
- Release date: 2017-02-07
- Language: English
- Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....
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Misbehaving
- The Making of Behavioral Economics
- Written by: Richard H. Thaler
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Unabridged
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Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth - and change the way we think about economics, ourselves, and our world.
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Great
- By Anonymous User on 2019-05-14
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Misbehaving
- The Making of Behavioral Economics
- Narrated by: L. J. Ganser
- Length: 13 hrs and 35 mins
- Release date: 2015-05-18
- Language: English
- Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Written by: Robert J. Shiller
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Unabridged
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Really enjoyed the book
- By Amazon Customer on 2021-03-14
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrated by: Susan Osman, Robert J. Shiller - introduction
- Length: 11 hrs and 7 mins
- Release date: 2019-10-01
- Language: English
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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The Thank You Economy
- Written by: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Unabridged
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Excellent
- By David Smith on 2022-06-02
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The Thank You Economy
- Narrated by: Gary Vaynerchuk
- Length: 5 hrs and 41 mins
- Release date: 2011-06-28
- Language: English
- If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Written by: B. Joseph Pine II, James H. Gilmore
- Narrated by: Eric Conger
- Length: 3 hrs and 6 mins
- Abridged
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The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.
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The Experience Economy
- Work Is Theatre and Every Business Is a Stage
- Narrated by: Eric Conger
- Length: 3 hrs and 6 mins
- Release date: 2005-09-30
- Language: English
- The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage....
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Written by: Dr. Lanny Ebenstein
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Unabridged
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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A mix of the fascinating and odd topics.
- By RobKYEG on 2018-12-12
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrated by: Traber Burns
- Length: 8 hrs and 51 mins
- Release date: 2012-10-02
- Language: English
- Milton Friedman is one of the most famous economists in history....
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Price: $20.15 or 1 Credit
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Buyology
- Truth and Lies About Why We Buy
- Written by: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Release date: 2008-10-21
- Language: English
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Written by: James Surowiecki
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Unabridged
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Starts strong ends weak
- By Anton Vikoch on 2021-10-23
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrated by: Grover Gardner
- Length: 9 hrs and 29 mins
- Release date: 2004-05-19
- Language: English
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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The Age of Addiction
- How Bad Habits Became Big Business
- Written by: David T. Courtwright
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Unabridged
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids. But what can we do to resist temptations that insidiously and deliberately rewire our brains? Nothing, David Courtwright says, unless we understand the history and character of the global enterprises that create and cater to our bad habits.
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The Age of Addiction
- How Bad Habits Became Big Business
- Narrated by: Qarie Marshall
- Length: 9 hrs and 15 mins
- Release date: 2019-05-06
- Language: English
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We live in an age of addiction, from compulsive gaming and shopping to binge eating and opioid abuse. Sugar can be as habit-forming as cocaine, researchers tell us, and social media apps are hooking our kids....
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Price: $40.70 or 1 Credit
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Written by: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Unabridged
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Hard to follow on what the author’s point is as he goes to indepth on random topics
- By Guyman on 2020-06-14
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrated by: Sean Pratt
- Length: 10 hrs and 35 mins
- Release date: 2008-07-02
- Language: English
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Written by: Stephen Wendel
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Unabridged
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrated by: Danny Hughes
- Length: 12 hrs and 46 mins
- Release date: 2023-07-25
- Language: English
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- Written by: David McWilliams
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Unabridged
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In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world. Characteristically brilliant and timely, Renaissance Nation is a thrilling account of Ireland’s vertiginous rise and a timely exploration of its conflicted present, where stark decisions await the next generation of would-be revolutionaries.
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Renaissance Nation
- How the Pope's Children Rewrote the Rules for Ireland
- Narrated by: David McWilliams
- Length: 11 hrs and 22 mins
- Release date: 2019-11-21
- Language: English
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In four decades, bookended by the Pope’s visits to Ireland in September 1979 and August 2018, Ireland has become one of the wealthiest and most progressive nations in the world....
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Written by: Chris Anderson
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
- Unabridged
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Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this. The Long Tail is really about the economics of abundance, an entirely new model for business that is just starting to show its power as unlimited selection reveals new truths about what consumers want and how they want to get it.
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The Long Tail
- Why the Future of Business Is Selling Less of More
- Narrated by: Christopher Nissley
- Length: 7 hrs and 56 mins
- Release date: 2006-07-11
- Language: English
- Our world is being transformed by the Internet and the near limitless choice that it provides to consumers; tomorrow's markets belong to those who can take advantage of this....
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Written by: John A. List
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Unabridged
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“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.
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typical academic
- By Anonymous User on 2022-12-14
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The Voltage Effect
- How to Make Good Ideas Great and Great Ideas Scale
- Narrated by: Will Damron
- Length: 8 hrs and 26 mins
- Release date: 2022-02-01
- Language: English
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A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off?
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- Written by: Elise Hu
- Narrated by: Elise Hu
- Length: 8 hrs and 21 mins
- Unabridged
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K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it's worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.
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absolutely a must read
- By Amazon Customer on 2023-08-20
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Flawless
- Lessons in Looks and Culture from the K-Beauty Capital
- Narrated by: Elise Hu
- Length: 8 hrs and 21 mins
- Release date: 2023-05-23
- Language: English
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An audacious journalistic exploration of the present and future of beauty through the lens of South Korea's booming "K-beauty" industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily....
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Price: $23.99 or 1 Credit
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