Épisodes

  • The Business of Mergers: What Industry Changes Mean for Decorators

    The Business of Mergers: What Industry Changes Mean for Decorators
    Feb 7 2025
    Big moves are happening in the garment decorating industry! This week, we kick things off with Tyler Dummett, President of Workhorse Products, as he joins us to discuss the strategic merger between Workhorse Products and Lawson Screen & Digital—what it means for their customers and the industry at large. Then, in the second half of the show, Terry and Aaron dive into the broader impact of mergers and acquisitions in our space. Are these moves expanding opportunities and driving innovation, or are they simply bailouts for struggling businesses? Join us as we break down what’s happening behind the scenes and how it might affect your business moving forward! Don’t miss this insightful discussion—tune in live and share your thoughts! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=pO_7qlLdwCs Dad Joke Terry: Mountains aren't just funny… They’re hill areas (Hilarious) Mergers Aaron: Tyler, welcome to the show. To my recollection, this is the first time we have been able to host you. Thanks for being here. Can you start by giving us a little background on you and your path to the industry? Terry: So the big news we have you here to share is the announcement of a merger with Workhorse and Lawson. What led to the decision for Workhorse and Lawson to merge, and what excites you most about this partnership? Aaron: What changes (if any) can Workhorse and Lawson's customers expect in terms of product lines, customer service, or overall experience? Aaron: Mergers can spark concern about company culture shifts. How do you plan to maintain the unique strengths and values that both Workhorse and Lawson bring to the industry? Terry: Before we let you go, looking ahead, where do you see the screen printing and digital printing industry going, and how does this merger position Workhorse and Lawson for the future? Our discussion Why mergers and acquisitions? (Positive) Expand markets and footprint (Negative) Bail out a struggling entity The US Screen experience The “stronger together” line… there’s always another reason Why Are Mergers & Acquisitions Happening Now? Market Expansion & Growth: Companies are consolidating to strengthen their market position, offer a wider range of products, and expand their reach. Technology & Innovation: Many M&As are aimed at leveraging new technologies to stay competitive, like Epson acquiring Fiery for its digital workflow expertise. Supply Chain & Distribution Efficiency: Companies are merging to improve logistics, reduce costs, and streamline operations. Financial Stability & Risk Reduction: Some M&As help struggling businesses stay afloat while others allow successful companies to scale faster. Talking Points: What does consolidation mean for small and mid-sized decorators? How does competition change when major players merge? Can M&As lead to innovation,
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    1 h et 2 min
  • The Right Tools Needed for DTF Outsourcing Success

    The Right Tools Needed for DTF Outsourcing Success
    Jan 31 2025
    This week, we’re joined by Cris Saunders and Greg Farmer from Insta Graphic Systems to explore the key factors for DTF transfer success. We’ll discuss how to streamline production, avoid bottlenecks at the heat press, and why quality still matters even with outsourced transfers. Plus, we’ll cover the current limitations of DTF and how businesses can adapt for long-term success. Whether you’re printing in-house or outsourcing transfers, this episode will provide valuable insights to help you get the best results. Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/ov4NN7ll_V8 Dad Joke Terry: What did the scientist say to his girlfriend on Valentine’s Day? I think of you… periodically DTF Outsourcing Success Aaron: Welcome to the show, Cris and Greg! We don’t do long bios here—so tell us a little about yourselves and how you got into the industry. Terry: Most of our listeners know Insta as a heat press manufacturer (or maybe that’s just me). Let’s start there. Aaron: But you’re clearly more than that. I know you’ve been involved in screen print transfers, but talk to us about Direct-to-Film production. How did that come about and how’s it going? Terry: With every trade show there are more DTF machines, and around every corner more DTF film decorators vying for our business. What separates one DTF transfer provider from the next? Aaron: There are two parts to this equation. There’s the transfer, and there’s the heat press. Terry and I are going to take a break from standing on the BUY A GREAT HEAT PRESS soap box and let you take a stab at it. Terry: OK, we’ve got a great heat press and a great transfer. How do we make this job more efficient? Aaron: DTF transfers are known for their versatility, but are there still limitations when it comes to substrates or applications? What advancements are being made to address those challenges? Terry - Dan - Do you have plans for more automated carousel-type heat presses? Terry: Do you advise customers to start by outsourcing your transfers, or taking the plunge into a DTF printing system? When’s the best time to make the switch? Aaron: We’ve covered a lot, but let’s look ahead. What does the future hold for DTF technology, and where do you see it evolving in the next few years? Terry: ISS Long Beach from them… For those interested in learning more or working with Insta, where can they connect with you? LB Shoutout Lenny Huiras with Vital Signs NW in Oregon Show review Some industry merger rumors floating around the show and the internet lately. One of the key players will join us at the top of the show next week to give us the facts. Stay tuned on the who, what and why. As always, saw lots of familiar faces which is a high point for most of us trade show carnies Busy but not overwhelming A deficit of buyers outside Southern California
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    1 h et 10 min
  • Industry Insights with Printing United Alliance and ASI

    Industry Insights with Printing United Alliance and ASI
    Jan 24 2025
    This week, we welcome two prominent industry leaders, Dave Leskusky, President of Printing United Alliance, and Tim Andrews, President & CEO of ASI, to discuss the future of their organizations and the industry as a whole. We'll explore their outlook for 2025, the ongoing partnership between Printing United Alliance and ASI, and how this collaboration is shaping the future of decorators and promotional product suppliers. Plus, we’ll dive into exciting updates, including the newly launched ASI ESP+ Stores e-commerce solution and the Printing United Alliance’s Promo Impressions e-newsletter. Don’t miss the conversation about the 2026 ASI Distributor Marketplace at PRINTING United Expo in Las Vegas, an innovative "show within a show" that’s set to redefine the industry landscape. Tune in for valuable insights and actionable updates to stay ahead in your business! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=jE7D1t4J1Fk Dad Joke Aaron: I have a fear of speed bumps, but I am slowly getting over them. Printing United Alliance and ASI Welcome back to the show Dave Leskusky, President of Printing United Alliance and Tim Andrews, President & CEO of ASI. Thank you both for spending some time with me today. I got to talk to you both briefly back in November. But for anyone who missed that or just as a recap, can you both tell us a little about you and your organization? Tim, I’d like to start with you… Dave, how about you? Tim, being an apparel podcast, some of our Regulators might not be as familiar with ASI as they will be after this. But I’d like to start off talking a bit about the promotional products industry. In a blog you wrote recently you noted that the “industry achieved a new sales record in 2024”. What is your outlook for 2025 for the promo products industry, and why? Dave, lets talk Printing in 2025 for a moment. Your research team at Napco highlighted some details at last year's Vegas event about the print industry in their State of the Industry report. A stat that stood out to me was “68.8% of respondents have diversified beyond their primary printing segment.” So far in 2025 what are you all seeing as highlights or innovations we can expect in 2025. Tim, speaking of innovations I read that ASI recently launched the ESP+ Stores e-commerce solution.Tell us about that and how apparel decorators might be interested in learning more. https://programs.asicentral.com/stores?&utm_campaign=stores_press_release Dave, as you all see your members diversify, this partnership here seems to have led to some diversification for you all as well. What can you tell us about 'Promo Impressions' e-newsletter. Does this bring printing and promotional products closer together, and what content can subscribers expect? Tim we talked a little about this last time, but lets discuss again, how does ASI’s partnership with Printing United Allia...
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    1 h
  • Future of Apparel Decoration with Siser

    Future of Apparel Decoration with Siser
    Jan 17 2025
    Join us this week as we welcome Patrick Ali, Lead Educator and Product Developer at Siser North America, for an inside look at one of the most recognized brands in heat transfer vinyl and beyond. Patrick shares Siser’s journey from its early days to becoming an industry leader, highlighting the company’s innovative strides in sustainability and product development. We'll explore what’s next for Siser, how listening to customers has fueled their growth, and what decorators can expect in the future of heat transfer technology. Plus, Patrick gives us a behind-the-scenes look at Siser’s REGGIE Award-winning sustainable product and why eco-friendly solutions matter now more than ever. Tune in for valuable insights and industry trends that can help your business grow! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=LviBlcwdRa4 Dad Joke Aaron: I tried to make a reservation at the library… Unfortunately, they’re completely booked. Future of Apparel Decoration Aaron: Patrick, we did away with the stale bios a year ago. Instead, tell us a little bit about yourself and how you found your way into the industry. Terry: Along those lines, talk to us about Siser. Start with where Siser got its start. Aaron: What do you see as the reasons for Siser’s growth in the industry? Terry: When people think Siser, other than thinking “I didn’t know that’s how you say it”, they think HTV. What does the future hold for that segment of our industry? Aaron: Let’s talk about sustainability. You won the most recent REGGIE Product of the Year. Tell our listeners what that meant to you, and more specifically about that product. Terry: Sometimes we like to polish the crystal ball and ask our guests what they think the future holds for our industry as a whole. Aaron: What have we missed when it comes to Siser? Anything else to add before we let you go? Aaron: Tell our listeners where they can find you and Siser. Note: You can Find me at Patrick_siserna (https://www.instagram.com/patrick_siserna/) on Instagram and Siser at Siser North America on all social platforms. The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry, dip into our 'Secret Sauce' for insights that can help you soar. https://www.youtube.com/watch?v=YZS3KONRlEg OTHER EVENTS Small Business Saturdays - Saturdays at Noon Central Time and then available to watch any time. Rising Tide Talks! - Wednesdays at 5 PM Central Time and then available to watch any ...
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    1 h et 6 min
  • 10 Things We Would Like to See in 2025

    10 Things We Would Like to See in 2025
    Jan 10 2025
    The tradition continues! Join the 2 Regular Guys as they unveil their highly anticipated "10 Things We Want for the Decorating Industry in 2025" list. In this annual episode, Aaron and Terry will share their hopes and aspirations for the future of garment and product decoration. From must-have innovations to game-changing ideas, they’ll cover the trends and changes they’d love to see shape the industry in the coming year. And as always, this isn’t just about their ideas – we want to hear from YOU! Join the live conversation and share your wishes and predictions for 2025. Let’s dream big and work together to create a better, brighter future for our industry! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=X1MMHs5bYZo Dad Joke Terry: What’s a spider’s New Year's resolution? In 2025, to spend less time on the web 10 Things We Would Like to See in 2025 What We Were Looking for in 2024 Terry: Among manufacturers and distributors I would love to see more ongoing training and support. I think we banged on this drum many times in the past, but if possible I think it got worse in 2023. What I’m talking about is the fact we are not selling and buying just equipment, we’re selling and we’re buying technology that requires proper training and ongoing support. Why do I think it got worse in 2023? Just the sheer number of new resellers in the DTF marketplace. And too many of their customers are left high and dry by their dealers. Do better in 2024 manufacturers and dealers! Unfortunately, it’s gone in the opposite direction with some companies. (613 Originals) Aaron: Support for grassroots programs. First I just want to shout out the support I have been getting for SkillsUSA. Epson, Conde, Craft Express, Stahls, Sewingmachine.com, Artesprix for providing the prizes. David, Nick, Stephanie, Sandy, Ann, Richard, Kristin, and Mark for their help and being the judges. Also shout out to Mimiki for their support and Insta Heat Presses for their help already in 2024. Those kids are blessed to have that support, but I think we need to be greedy. These kids are our future customers, employees and maybe even bosses. Do we want uneducated and unsupported kids, or do we want to nurture them? The local schools need more support, the state competitions need more support. Open your shop to a school. Looking at the major sublimation distributors. Outside of Conde, there are notable names missing from the list. It's not about competition, it's about building our future. And it's not just SkillsUSA. There are other programs or just locally in your community. - Big shoutout to Stahls for their programs and support Terry: Maybe garment decorating is really high school and cliques happen naturally no matter what we do. And of course, we are drawn to like-minded people. Everyone wants to belong to something bigger and be accepted. But when the industry cliques are tasked with ed...
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    1 h et 17 min
  • 2025 Planning Power-Up: Strategies for a Successful Year

    2025 Planning Power-Up: Strategies for a Successful Year
    Dec 20 2024
    Get ready to hit the ground running in 2025! In this annual planning episode, Terry and Aaron share fresh, unique strategies to help you prepare for your most successful year yet. As planning geeks, they’ll guide you through actionable ideas to improve your processes, set impactful goals, and elevate your business in the new year. From reviewing 2024's lessons to implementing innovative tools and forward-thinking strategies, this episode is packed with insights to inspire growth and change. Whether you’re fine-tuning your current plans or looking for creative new ways to push forward, this is a show you don’t want to miss! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/f9YFuamBUzg Dad Joke Why was the letter E the only letter to receive a gift from Santa? The rest of the letters were Not-E (Naughty) Thanks, Ramona McKee Bonus: During Christmas, there are only 25 letters in the alphabet Yep, No L (Noel) Planning for 2025 Last year… Terry: Stop and take a deep sigh of relief. You made it through the worst business interruption in decades. How can we use this experience in 2024 and beyond? What did you learn about you… about your business? Who helped you keep your business afloat? What can you do to show your appreciation, and build on that relationship? Diversify your technology Diversify your customer base Aaron: Sustainability Initiatives: In 2024 the customer’s priorities are changing. Sustainability is no longer a buzz marketing term, but a requirement to a lot of our markets. The buyer has increased awareness and demand for eco-friendly and ethically produced apparel. Understanding what that truly means to your customers is crucial. Sourcing sustainable materials Reducing waste Adopting eco-conscious production methods. Terry: It’s time to implement 52/15 Training. A new year and a new approach to education in your shop. What it’s about… Best-trained staff in your market Don’t know where to start? Go into the 2RG archives and use the Secret Sauce videos. Aaron: Customer-Centric Approach: I believe 2024 is going to be a good year, but I think it is also going to be a cautious year. Election year, lots of unrest in the world. Decorators must make decisions based on their unique business foundation. Decorators need to be very clear about what their reason and values are, who exactly their ideal customers are, and what specific internal challenge they can solve for their ideal customers. So take some time to look at how you interact with your ideal client. Do your services really meet their complete needs? What processes or “ways we have always done it” need to be changed? What policies need to be rewritten to make sure they focus on what is in it for the customer? Terry: Take a look back at your 2023 expenses. Compare them with 2022, and beyond, maybe your last healthy year before covid.
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    1 h et 18 min
  • 2024 REGGIE Awards Winners Announced: Celebrating Excellence

    2024 REGGIE Awards Winners Announced: Celebrating Excellence
    Dec 13 2024
    It’s that time of year again—the 12th Annual REGGIE Awards are here! Join us for this special episode as we announce the winners of the 2024 REGGIE Awards, celebrating the people, businesses, and innovations making a difference in the garment decorating and personalization industry. This is more than just an awards show; it’s a celebration of the passion, creativity, and hard work that drive our industry forward. Tune in for heartfelt acceptance speeches, a look back at this year's highlights, and plenty of fun as we honor the best of the best in our community. Who will take home the coveted REGGIE this year? Don’t miss it! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://www.youtube.com/watch?v=r5-qGkPub08 Dad Joke Aaron: Why was the Christmas tree so bad at knitting? Because it kept dropping its needles! 2024 REGGIE Awards Tell us what winning this award means to you. Do you have a single piece of 2025 advice for decorators who are listening right now? 2024 Fresh Impact Product Award - This category shines a light on products that have made a notable difference in our industry during the calendar year. To qualify, products should have hit the market within the last three years and have yet to be on the voting list in previous years. This award aims to acknowledge the fresh and influential contributions these new products bring to our field, showcasing innovation and progress. Vastex PTF-100 Powder ShakerPrintGRIPSiser Compostable PureHT - WINNER 2024 Customer Care Spotlight Award - This category is all about recognizing a company, and if applicable, a specific individual within that company, who has shown exceptional customer service in our industry. It's about spotlighting those who go the extra mile to ensure customers are satisfied. Please list the company and, if there's a standout person, mention them too. This award highlights the importance of a customer-focused approach and celebrates the companies and individuals who embody this principle in their daily operations. Vik Patel from Craft ExpressRoy Huseman from Equipment ZonePRINTING United AllianceEric Knight from Geo KnightJoseph Eric from The Magic Touch - WINNER 2024 Industry Education Excellence Award - This category recognizes the best teacher or online education source that helps people learn in our industry in 2024. It's for those who love to teach and share knowledge, not sell things through their talks or posts. The award is open to amazing teachers and online spots like podcasts, blogs, video channels, virtual events, and training sessions that make learning fun and easy. Laurie DonovaniLEARNING+Erich CampbellJay Busselle - WINNERTerry Combs 2024 Decorator's Hub Trade Show Award - This category aims to honor an in-person event that significantly benefited, educated, and fostered networking within the decorator's community in 2024. It's about applauding the event that offered a robu...
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    1 h et 9 min
  • Elevate Your Business with Modern PR Strategies

    Elevate Your Business with Modern PR Strategies
    Dec 6 2024
    This week, we're thrilled to welcome Karis Copp of Karis Copp Media to the show! As a seasoned PR expert working with industry leaders like the Printing United Alliance, Karis will guide us through the evolving world of public relations in today’s digital landscape. Learn how to harness PR to grow your business, discover best practices, and uncover common missteps businesses make with their PR strategies. Whether you’re looking to amplify your brand, improve communication, or rethink your approach, this episode is packed with actionable insights to help you stay ahead. Don’t miss it! Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants, lectures, or selling. 2 Regular Guys was not created for our employers but for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened-to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will improve your business and our industry. Take a look at our incredible weekly guest list, and you’ll understand where this industry goes for news, interviews, and the heartbeat of garment decorating. Thanks for listening! Your business’ SVPs—Strengths, Values, and Passions—are the foundation for long-term success. When aligned with these, you can move from feeling overwhelmed by daily operations to gaining clarity and control. Take the SVP Business Alignment Assessment News If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.” https://youtu.be/wf1N41jFToc Dad Joke Terry: In Germany they even have a sausage made completely from other sausages They call it the wurst of the wurst Public Relations Terry: Welcome in, Karis. We are always excited to have new guests. When we are on episode 576 it doesn’t always happen. Tell us a little about you and how you came to be doing what you do and are associated with the garment decorating and printing industry. Aaron: Can you make sure that we are clear on what exactly is public relations? How does it differ from marketing or advertising? Terry: What are some common misconceptions businesses have about PR, especially in industries like printing and apparel decoration? Aaron: How has public relations evolved in the digital age, and what new opportunities does this shift for our listeners? Terry: Let's talk PR strategy. How can our listeners leverage it effectively? Aaron: What advice do you have for businesses looking to get started with PR but are not sure where to start? Terry: In an age where customer reviews and online comments can make or break a business, how can PR be used to manage and build a positive reputation? Aaron: How can companies effectively measure the success of their PR efforts in a way that ties back to business growth? Terry: Are there any trends in PR that you think businesses in our industry should pay attention to in the coming years? Aaron: What specific PR opportunities or challenges do you see for the printing and apparel industries, and how can businesses stand out? Terry: How can our listeners connect with you, learn more about what you do, and utilize your services? kariscoppmedia.comLinkedin: Karis Copp (personal) and Karis Copp Media (company page)Instagram: kariscoppmedia The Secret Sauce We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you're a seasoned pro or just getting started in the decorated apparel industry,
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    1 h et 16 min