Épisodes

  • Align Your Topics with Market Needs: Lessons from Traci Brown, CSP

    Align Your Topics with Market Needs: Lessons from Traci Brown, CSP
    Jan 28 2025
    In this session, Traci will: Differentiate the importance of focusing on the problem you solve rather than the solutions you offer, emphasizing this shift as a key to marketing success. Illustrate through personal experience how identifying and niching into a specific, expensive problem, such as fraud prevention, can turn you from a "nice-to-have" to a "must-have" speaker. Provide insight into the mental shift needed to narrow down your lead magnet and achieve laser-focused branding, which leads to greater relief and success rather than anxiety. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    16 min
  • Key Strategies for Effective Speaking and Storytelling from Patricia Fripp CSP, CPAE, Cavett Award

    Key Strategies for Effective Speaking and Storytelling from Patricia Fripp CSP, CPAE, Cavett Award
    Jan 21 2025
    Prepare to be frippnotized and take your speaking career to the next level with Patricia Fripp's time-tested advice and actionable insights. In this session, Patricia will: Guide speakers to focus on their audience and ensure their stories are relevant and engaging for the listeners, making them feel connected and invested. Demonstrate the significance of having a core message and adaptable content that can be customized for different industries and varied speech lengths. Advocate for the hiring of a speech coach, providing key insights into how even seasoned speakers can continue to improve and refine their presentations. Highlight the importance of specificity in language and offers strategies to enhance the clarity and impact of your words Learn more about your ad choices. Visit megaphone.fm/adchoices
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    24 min
  • Fee Integrity in Speaking: Tips for Preserving Value Without Losing Opportunities

    Fee Integrity in Speaking: Tips for Preserving Value Without Losing Opportunities
    Jan 14 2025
    Join Shark and his lineup of seasoned professionals to enhance your understanding of fee management and explore balanced, ethical approaches to maintaining speaker value in a fluctuating market. In this session, you will: Evaluate the concept of fee congruency and how it allows speakers to adapt their fees based on added values or specific circumstances. Create a strategy for maintaining fee integrity while being open to non-monetary value exchanges when clients face budget constraints. Analyze the importance of having a structured fee schedule and the benefits of aligning speaking engagements with personal and family commitments. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 min
  • Engaging Diverse Audiences Worldwide with Lenora Billings-Harris, CSP, CPAE, Cavett Award

    Engaging Diverse Audiences Worldwide with Lenora Billings-Harris, CSP, CPAE, Cavett Award
    Jan 7 2025
    Join us for a deep dive into professional speaking tips that will elevate your approach to inclusivity, audience engagement, and message delivery. In this session, Lenora will: Demonstrate how to create a compelling opening that captures the audience's attention within the first 60 seconds. Illustrate the importance of cultural research and adaptation to resonate with diverse audiences across industries and cultures. Model effective strategies for handling Q&A sessions, ensuring they enhance rather than detract from your final message. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 min
  • From Boring Bios to Bold Intros, Insights with Christine Cashen, CSP, CPAE

    From Boring Bios to Bold Intros, Insights with Christine Cashen, CSP, CPAE
    Dec 31 2024
    In this episode of Speakernomics, host Kenneth "Shark" Kinney welcomes Christine Cashen, a CSP Hall of Famer, award-winning author, and cancer survivor, as she shares her valuable insights on crafting engaging speaker introductions and memorable titles. In this session, Christine will: Demonstrate how to spark curiosity in an audience with a captivating and personalized introduction to form strong connections. Guide speakers to create unique, standout titles and taglines that differentiate them from the competition. Explain the importance of naming and claiming your core concepts to create memorable, actionable advice for audiences. For more information please visit: Christine Cashen: Dynamic, Hilarious Motivational Speaker Learn more about your ad choices. Visit megaphone.fm/adchoices
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    17 min
  • AI, Licensing, and Virtual Speaking: Key Strategies for Success with Lois Creamer

    AI, Licensing, and Virtual Speaking: Key Strategies for Success with Lois Creamer
    Dec 24 2024
    In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with consultant and renowned author Lois Creamer, who specializes in helping speakers, consultants, and experts book more business and fully monetize their intellectual property. In this session, Lois will: Highlight the dramatic shift towards virtual presentations and underscore the necessity for speakers to adapt and utilize platforms like Zoom. Explain the critical need to manage and protect intellectual property through strategic licensing agreements. Describe how to integrate AI as a tool to enhance writing and prospecting while maintaining authenticity in your voice and content. Emphasize the importance of leveraging NSA's resources, such as the vault, and engaging with chapter meetings to build community and sustain a speaking career. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 min
  • From Humble Beginnings to Global Influence with Dr. Nido Qubein, CSP, CPAE, Cavett

    From Humble Beginnings to Global Influence with Dr. Nido Qubein, CSP, CPAE, Cavett
    Dec 17 2024
    In this milestone 200th episode of Speakernomics, host Kenneth "Shark" Kinney and special guest Dr. Nido Qubein explore the principles of legacy, impact, and the essential elements of connecting authentically with an audience. Offering valuable insights for professional speakers seeking to elevate their craft. In this session, Dr. Qubein will: Explain how adversity can be transformed into abundance by building strength and distinction, drawing from his inspiring background as an immigrant and his subsequent rise to prominence. Highlight the importance of authenticity over charisma in public speaking, emphasizing that genuine experiences and stories from building businesses significantly resonate with audiences. Analyze the critical balance between content and context in delivering effective speeches, stressing the need to tailor messages to suit the audience and the specific circumstances. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    31 min
  • Leadership Across Generations with Phil & Alyson Van Hooser

    Leadership Across Generations with Phil & Alyson Van Hooser
    Dec 10 2024
    Kenneth "Shark" Kinney speaks with Phil Van Hooser, CSP, CPAE, Cavett Recipient, and Alyson Van Hooser, exploring the art of building a trusted brand and a family legacy in the speaking industry. With Phil's seasoned expertise and Alyson's leadership acumen, they offer invaluable insights. In this episode, Phil and Alyson will: Discuss the importance of mentorship and character, urging speakers to seek out mentors who are genuine on and off stage. Share effective strategies for generating business leads, emphasizing the power of personalized communication through calls and emails over social media. Explain the transition from a personal to a family speaker brand, highlighting digital identity considerations and the benefits of co-presenting to offer diverse perspectives. Illustrate the impact of storytelling in shifting audience perceptions and establishing credibility, especially for young leaders overcoming stereotypes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    33 min