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Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

The Incredible Hulk was originally supposed to be grey, but a printing glitch led to the superhero’s iconic green colour. NHL hall-of-famer Serge Savard’s hockey career nearly ended prematurely, not because of an injury, but because of an oversight. And the invention of a beloved treat, the Popsicle, began with a simple mistake. In his fascinating and meticulously researched new book, Terry O’Reilly recounts how some of the biggest breakthroughs and best-loved products originated with a mistake.

Going Against the Grain has descriptive copy which is not yet available from the Publisher.

OBP Australia is a service for overseas-born professionals either looking for their first job in Australia or trying to advance their career once they’ve become established. Each episode I’ll be talking to an ex-OBP Australia client who’s been successful in finding employment in Australia. Guests share their journey and offer advice on finding professional work in Australia. We’ll get to hear about their journey … and what advice they have for job seekers.

Terry McGowan had been a beat cop, a marine captain, and a special agent for the FBI before retiring at the age of 50. But when tragedy struck the United States on September 11, 2001, Terry felt an undiminished sense of duty to protect and serve his country. Six years later he was in Iraq as a member of a team of high-ranking retired and active-duty military working for the highest level of marine military intelligence. His success in Iraq led to a position as a law enforcement professional with the marines in Afghanistan.