Advertising Marketing
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Auteur(s): Adam Morgan
- Narrateur(s): A. T. Chandler
- Durée: 12 h et 4 min
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises.
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Eating the Big Fish
- How Challenger Brands Can Compete Against Brand Leaders, 2nd Edition
- Narrateur(s): A. T. Chandler
- Durée: 12 h et 4 min
- Date de publication: 2020-07-09
- Langue: Anglais
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This second edition of contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, and a range of new exercises....
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Prix courant: 27,83$ ou 1 crédit
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The Art of the Pitch
- Persuasion and Presentation Skills that Win Business
- Auteur(s): Peter Coughter
- Narrateur(s): TJ Johnson
- Durée: 4 h et 35 min
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation.
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The Art of the Pitch
- Persuasion and Presentation Skills that Win Business
- Narrateur(s): TJ Johnson
- Durée: 4 h et 35 min
- Date de publication: 2020-05-27
- Langue: Anglais
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Listeners will learn how to develop skills to create the perfect presentation....
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Prix courant: 14,47$ ou 1 crédit
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Branding for Dummies, 2nd Edition
- Auteur(s): Bill Chiaravalle, Barbara Findlay Schenck
- Narrateur(s): James Fouhey
- Durée: 14 h et 38 min
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.
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Branding for Dummies, 2nd Edition
- Narrateur(s): James Fouhey
- Durée: 14 h et 38 min
- Date de publication: 2019-09-10
- Langue: Anglais
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Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission....
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Prix courant: 27,83$ ou 1 crédit
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The 22 Immutable Laws of Marketing
- Auteur(s): Al Ries, Jack Trout
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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A little out dated.
- Écrit par Gary Glass le 2018-08-12
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The 22 Immutable Laws of Marketing
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
- Date de publication: 2014-04-22
- Langue: Anglais
- There are laws of nature, so why shouldn’t there be laws of marketing....
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Prix courant: 18,64$ ou 1 crédit
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My Life in Advertising
- Auteur(s): Claude C. Hopkins
- Narrateur(s): Mike Woodly
- Durée: 5 h et 17 min
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"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners. This autobiographical work not only chronicles Hopkins' rise from humble beginnings to become a leading figure in the advertising industry, but also imparts the wisdom and strategies he developed along the way.
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My Life in Advertising
- Narrateur(s): Mike Woodly
- Durée: 5 h et 17 min
- Date de publication: 2024-04-24
- Langue: Anglais
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"My Life in Advertising" by Claude C. Hopkins offers a riveting glimpse into the early 20th-century advertising world through the lens of one of its most innovative practitioners.
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Prix courant: 5,25$ ou 1 crédit
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The Seven Lost Secrets of Success
- Auteur(s): Joe Vitale
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
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During the 1920s and 1930s, Bruce Barton was a household name in America - a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in best-selling books that put his name on everyone's lips.
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The Seven Lost Secrets of Success
- Narrateur(s): Joe Vitale
- Durée: 3 h et 26 min
- Date de publication: 2007-12-19
- Langue: Anglais
- During the 1920s and 1930s, Bruce Barton was a household name in America....
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Prix courant: 16,68$ ou 1 crédit
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Driven
- Inside BMW, the Most Admired Car Company in the World
- Auteur(s): David Kiley
- Narrateur(s): Jay Snyder
- Durée: 13 h et 36 min
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An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.
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Driven
- Inside BMW, the Most Admired Car Company in the World
- Narrateur(s): Jay Snyder
- Durée: 13 h et 36 min
- Date de publication: 2020-07-09
- Langue: Anglais
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An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it....
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Prix courant: 27,83$ ou 1 crédit
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The Man Who Sold America
- The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
- Auteur(s): Jeffrey L. Cruikshank, Arthur W. Schultz
- Narrateur(s): Walter Dixon
- Durée: 16 h et 57 min
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Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.
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The Man Who Sold America
- The Amazing but True Story of Albert D. Lasker and the Creation of the Advertising Century
- Narrateur(s): Walter Dixon
- Durée: 16 h et 57 min
- Date de publication: 2011-03-18
- Langue: Anglais
- This is the story of a man who shaped an industry - and changed the way we look at our world....
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Prix courant: 55,66$ ou 1 crédit
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Rusty Shelton
- Durée: 3 h et 53 min
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Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
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Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- Narrateur(s): Rusty Shelton
- Durée: 3 h et 53 min
- Date de publication: 2018-11-29
- Langue: Anglais
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Magnetic Marketing is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised....
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Prix courant: 18,74$ ou 1 crédit
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This I Know
- Marketing Lessons from Under the Influence
- Auteur(s): Terry O'Reilly
- Narrateur(s): Terry O'Reilly
- Durée: 9 h et 10 min
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Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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So good I am buying the hard copy too
- Écrit par kw le 2018-03-12
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This I Know
- Marketing Lessons from Under the Influence
- Narrateur(s): Terry O'Reilly
- Durée: 9 h et 10 min
- Date de publication: 2018-02-27
- Langue: Anglais
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Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business - whatever that business might be....
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Prix courant: 29,14$ ou 1 crédit
Prix réduit: 29,14$ ou 1 crédit
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Perfect Pitch
- The Art of Selling Ideas and Winning New Business
- Auteur(s): Jon Steel
- Narrateur(s): L J Ganser
- Durée: 8 h et 48 min
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A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
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Perfect Pitch
- The Art of Selling Ideas and Winning New Business
- Narrateur(s): L J Ganser
- Durée: 8 h et 48 min
- Date de publication: 2020-07-09
- Langue: Anglais
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A professional "pitching coach" for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business....
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Prix courant: 22,26$ ou 1 crédit
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Auteur(s): Claire Diaz-Ortiz, Donald Miller - foreword
- Narrateur(s): Jackie Dorman, Donald Miller - foreword
- Durée: 4 h et 5 min
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels.
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It's a good one
- Écrit par Mr Harries le 2020-02-21
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Social Media Success for Every Brand
- The Five StoryBrand Pillars That Turn Posts into Profits
- Narrateur(s): Jackie Dorman, Donald Miller - foreword
- Durée: 4 h et 5 min
- Date de publication: 2019-10-22
- Langue: Anglais
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Apply the seven universal elements of powerful stories to dramatically improve how you connect with customers and grow your business through social media channels....
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Prix courant: 22,13$ ou 1 crédit
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Contagious
- Why Things Catch On
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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This book is common sense. Don't waste your time.
- Écrit par Lord Patrick le 2021-01-06
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Contagious
- Why Things Catch On
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 50 min
- Date de publication: 2013-03-05
- Langue: Anglais
- Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....
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Prix courant: 19,53$ ou 1 crédit
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- Auteur(s): Sean Cannell, Benji Travis
- Narrateur(s): Sean Cannell, Benji Travis
- Durée: 5 h et 29 min
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YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers. This is the ultimate game plan to grow a following and make money with the power of video.
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F*ckin' mintttt
- Écrit par Ryan Wheeler le 2020-01-22
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YouTube Secrets
- The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
- Narrateur(s): Sean Cannell, Benji Travis
- Durée: 5 h et 29 min
- Date de publication: 2019-03-28
- Langue: Anglais
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YouTube sensations and best-selling authors Sean Cannell and Benji Travis take your YouTube channel from slow and dormant to accelerated and engaged, using premium and updated YouTube growth tips for creators, business owners, digital entrepreneurs, and influencers....
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Prix courant: 18,74$ ou 1 crédit
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Auteur(s): Marc Gobe
- Narrateur(s): DeMario Clarke
- Durée: 12 h et 42 min
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Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.
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Emotional Branding
- The New Paradigm for Connecting Brands to People
- Narrateur(s): DeMario Clarke
- Durée: 12 h et 42 min
- Date de publication: 2013-02-28
- Langue: Anglais
- Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....
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Prix courant: 33,53$ ou 1 crédit
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Scientific Advertising
- Auteur(s): Claude Hopkins
- Narrateur(s): Ty Carthage
- Durée: 2 h et 19 min
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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Scientific Advertising
- Narrateur(s): Ty Carthage
- Durée: 2 h et 19 min
- Date de publication: 2015-09-10
- Langue: Anglais
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923....
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Prix courant: 9,34$ ou 1 crédit
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Guerrilla Marketing
- Fourth Edition
- Auteur(s): Jay Conrad Levinson
- Narrateur(s): Bob Loza
- Durée: 12 h et 54 min
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
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This is a must listen to ...
- Écrit par Farsheed le 2019-06-22
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Guerrilla Marketing
- Fourth Edition
- Narrateur(s): Bob Loza
- Durée: 12 h et 54 min
- Date de publication: 2009-12-11
- Langue: Anglais
- In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century....
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Prix courant: 31,26$ ou 1 crédit
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Auteur(s): Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
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Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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well organized and shpportive
- Écrit par Good product le 2023-12-21
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- Narrateur(s): Blair Hardman
- Durée: 5 h et 22 min
- Date de publication: 2009-02-17
- Langue: Anglais
- Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Auteur(s): Daniel Hayes
- Narrateur(s): Tanvir Karim
- Durée: 3 h
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role. By providing the public with the promise of representation, voice, and agency, commercial democracy results in the formation of new types of social contracts.
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Promotional and Public Relations
- Creative Advertising and Marketing Tactics
- Narrateur(s): Tanvir Karim
- Durée: 3 h
- Date de publication: 2024-04-19
- Langue: Anglais
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According to the author of this book, we are currently living through the rise of a phenomenon known as "commercial democracy," in which public relations, promotional culture, and the media play a new and vital role.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Auteur(s): Brad Flowers
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Version intégrale
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Histoire
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.
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The Naming Book
- 5 Steps to Creating Brand and Product Names that Sell
- Narrateur(s): Al Kessel
- Durée: 4 h et 54 min
- Date de publication: 2020-10-27
- Langue: Anglais
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In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything....
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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