Advertising Marketing
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- Auteur(s): Richard Shotton
- Narrateur(s): Simon Cole
- Durée: 4 h et 37 min
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- Narrateur(s): Simon Cole
- Durée: 4 h et 37 min
- Date de publication: 2023-03-28
- Langue: Anglais
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made....
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Prix courant: 18,74$ ou 1 crédit
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The Mortgage Marketing Manifesto
- Unlocking the Holy Grail of Mortgage Lead Generation
- Auteur(s): Andrew Pawlak
- Narrateur(s): Andrew Pawlak
- Durée: 5 h et 48 min
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In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend.
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The Mortgage Marketing Manifesto
- Unlocking the Holy Grail of Mortgage Lead Generation
- Narrateur(s): Andrew Pawlak
- Durée: 5 h et 48 min
- Date de publication: 2017-11-01
- Langue: Anglais
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In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads - minus the millions of dollars spent on advertising....
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Prix courant: 25,00$ ou 1 crédit
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 40 min
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Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Best-selling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world.
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up-to-date information about marketing
- Écrit par Brad le 2020-08-06
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrateur(s): Ryan Holiday
- Durée: 2 h et 40 min
- Date de publication: 2019-02-19
- Langue: Anglais
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A primer on the future of PR, marketing, and advertising, Growth Hacker Marketing is now revised and updated with cutting-edge case studies of start-ups, brands, and small businesses....
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Prix courant: 12,24$ ou 1 crédit
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Scientific Advertising
- Auteur(s): Claude Hopkins
- Narrateur(s): Barry J. Peterson
- Durée: 1 h et 57 min
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
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Good information, difficult to listen to
- Écrit par Amazon Customer le 2022-10-02
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Scientific Advertising
- Narrateur(s): Barry J. Peterson
- Durée: 1 h et 57 min
- Date de publication: 2018-03-06
- Langue: Anglais
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Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- Auteur(s): Ambi Parameswaran
- Narrateur(s): Suyash Barve
- Durée: 9 h et 5 min
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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
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Nawabs, Nudes, Noodles
- India Through 50 Years of Advertising
- Narrateur(s): Suyash Barve
- Durée: 9 h et 5 min
- Date de publication: 2022-01-28
- Langue: Anglais
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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years....
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Prix courant: 25,76$ ou 1 crédit
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Auteur(s): Mara Einstein
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
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Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.
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Black Ops Advertising
- Native Ads, Content Marketing, and the Covert World of the Digital Sell
- Narrateur(s): Tamara Marston
- Durée: 7 h et 49 min
- Date de publication: 2016-09-13
- Langue: Anglais
- From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising....
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Prix courant: 26,40$ ou 1 crédit
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Worth it !
- Écrit par Utilisateur anonyme le 2020-02-15
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Date de publication: 2010-08-10
- Langue: Anglais
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Prix courant: 25,63$ ou 1 crédit
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Google Ads (AdWords) Workbook: 2023
- Advertising on Google Ads, YouTube, & the Display Network
- Auteur(s): Jason McDonald
- Narrateur(s): Michael Goodrick
- Durée: 9 h et 8 min
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2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!
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An amazing Book
- Écrit par Kindle Customer le 2021-01-01
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Google Ads (AdWords) Workbook: 2023
- Advertising on Google Ads, YouTube, & the Display Network
- Narrateur(s): Michael Goodrick
- Durée: 9 h et 8 min
- Date de publication: 2020-04-17
- Langue: Anglais
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2023 UPDATED EDITION. Learn Google Ads (AdWords) in Plain English - Step by Step!....
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Prix courant: 25,00$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
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How to Close Every Sale
- Auteur(s): Joe Girard, Robert L. Shook
- Narrateur(s): Richard M. Davidson
- Durée: 7 h et 14 min
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Every salesperson knows that closing is the moment of truth. But closing isn't something that happens only at the end of your presentation. Joe Girard shows you how to set yourself up for success from the beginning and prepares you to deal with your biggest obstacles. Find out why people who give you the most initial resistance will become some of your best prospects. Learn how to avoid buyer's procrastination and create a sense of urgency. And discover why the sale really begins after the sale.
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GREAT STORIES, LEARNED ALOT
- Écrit par Lois Lane le 2023-02-14
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How to Close Every Sale
- Narrateur(s): Richard M. Davidson
- Durée: 7 h et 14 min
- Date de publication: 2022-08-09
- Langue: Anglais
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The Guinness Book of World Records named Joe Girard "the world's greatest salesman." Now best-selling author Girard reveals field-tested techniques, insider tips, and useful commonsense reminders that are guaranteed to give your career a boost....
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Prix courant: 22,26$ ou 1 crédit
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The Referral Engine
- Teaching Your Business to Market Itself
- Auteur(s): John Jantsch
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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Not a referral engine.
- Écrit par Eugene le 2023-05-30
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The Referral Engine
- Teaching Your Business to Market Itself
- Narrateur(s): John Jantsch
- Durée: 6 h et 49 min
- Date de publication: 2010-05-25
- Langue: Anglais
- This practical, smart, and original guide is essential listening for any company looking to grow without a fat marketing budget...
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Prix courant: 31,16$ ou 1 crédit
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Scientific Advertising
- Auteur(s): Claude Hopkins
- Narrateur(s): Peter Coates
- Durée: 2 h et 3 min
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Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the effectiveness of advertising campaigns. Through empirical observation and data analysis, Hopkins argues that advertising should be treated as a science rather than an art, with measurable results guiding decision-making. With clear and concise language, Hopkins shares his insights into consumer psychology, emphasizing the importance of understanding the desires and motivations of potential customers.
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Scientific Advertising
- Narrateur(s): Peter Coates
- Durée: 2 h et 3 min
- Date de publication: 2024-05-14
- Langue: Anglais
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Scientific Advertising by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. The book outlines Hopkins's revolutionary...
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Prix courant: 6,13$ ou 1 crédit
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The Psychology of Advertising
- 3rd Edition
- Auteur(s): Wolfgang Stroebe, Bob M. Fennis
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.
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The Psychology of Advertising
- 3rd Edition
- Narrateur(s): Nigel Patterson
- Durée: 19 h et 40 min
- Date de publication: 2021-08-03
- Langue: Anglais
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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers....
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Prix courant: 33,40$ ou 1 crédit
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Auteur(s): Drew Eric Whitman
- Narrateur(s): Johnny Heller
- Durée: 6 h et 33 min
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The latest book from Dr. Direct™ will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising. Cashvertising revealed the secrets of ad agencies to the masses. With Cashvertising Online, Whitman reveals even more and how to implement his advice in clear-language to increase your bottom line.
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Cashvertising Online
- How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response
- Narrateur(s): Johnny Heller
- Durée: 6 h et 33 min
- Date de publication: 2023-10-02
- Langue: Anglais
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The latest book from Dr. Direct will show you how to master online advertising and enhance your social media strategies. This is the perfect companion to the author’s bestselling book Ca$hvertising....
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Prix courant: 20,15$ ou 1 crédit
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Storynomics
- Auteur(s): Robert McKee, Thomas Gerace
- Narrateur(s): Robert Mckee, Thomas Gerace
- Durée: 6 h et 27 min
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Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising.
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Best book on purposeful storytelling I've read.
- Écrit par J-Ryze le 2019-07-05
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Storynomics
- Narrateur(s): Robert Mckee, Thomas Gerace
- Durée: 6 h et 27 min
- Date de publication: 2018-03-20
- Langue: Anglais
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In Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising....
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Prix courant: 25,24$ ou 1 crédit
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Auteur(s): Dan Kennedy
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money! In Speak to Sell, marketing wizard Dan Kennedy shares his secrets.
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Speak to Sell
- Persuade, Influence, and Establish Authority & Promote Your Products, Services, Practice, Business, or Cause
- Narrateur(s): Joe Pardavila
- Durée: 5 h et 18 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience - to open their wallets and give you money....
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Auteur(s): Roy H. Williams
- Durée: 4 h et 41 min
- Version intégrale
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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Would be better read in print
- Écrit par Matthew McQuinn le 2019-07-05
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- Durée: 4 h et 41 min
- Date de publication: 2009-01-02
- Langue: Anglais
- With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising....
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Prix courant: 18,77$ ou 1 crédit
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Auteur(s): Raja Rajamannar
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Version intégrale
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Au global
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Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
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Great insights from a remarkable marketer
- Écrit par Bruno D. le 2022-10-10
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Quantum Marketing
- Mastering the New Marketing Mindset for Tomorrow's Consumers
- Narrateur(s): Josh Childs
- Durée: 6 h et 12 min
- Date de publication: 2021-02-09
- Langue: Anglais
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Raja Rajamannar, chief marketing officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption....
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Prix courant: 25,63$ ou 1 crédit
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Auteur(s): Joseph Turow
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Version intégrale
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Au global
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Performance
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Histoire
By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives' drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying.
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The Aisles Have Eyes
- How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power
- Narrateur(s): Rob Grgach
- Durée: 7 h et 50 min
- Date de publication: 2017-01-17
- Langue: Anglais
- By one expert's prediction, within 20 years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores....
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Prix courant: 20,04$ ou 1 crédit
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