Business Research
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Auteur(s): Luke Burgis
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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Failed to deliver
- Écrit par green orchid le 2024-10-22
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Date de publication: 2021-06-01
- Langue: Anglais
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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How Brands Grow
- What Marketers Don't Know
- Auteur(s): Byron Sharp
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Robot voice, ack.
- Écrit par Tommy le 2018-11-29
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How Brands Grow
- What Marketers Don't Know
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Date de publication: 2014-02-04
- Langue: Anglais
- This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Clean
- The New Science of Skin
- Auteur(s): James Hamblin
- Narrateur(s): Barrett Leddy
- Durée: 7 h et 11 min
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Keeping skin healthy is a booming industry, and yet it seems like almost no one agrees on what actually works. What one person says is vital another says is toxic. We have not cured acne or eczema, allergies keep getting worse, and autoimmune conditions are becoming increasingly common. In Clean, doctor and journalist James Hamblin explores how we got here, examining the science and culture of how we care for our skin today.
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Get thinking with Clean
- Écrit par Jeremy Smith le 2023-09-24
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Clean
- The New Science of Skin
- Narrateur(s): Barrett Leddy
- Durée: 7 h et 11 min
- Date de publication: 2020-07-21
- Langue: Anglais
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The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....
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Prix courant: 20,40$ ou 1 crédit
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Auteur(s): Dr. A. K. Pradeep
- Narrateur(s): Hari S. Patel
- Durée: 9 h et 15 min
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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrateur(s): Hari S. Patel
- Durée: 9 h et 15 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Auteur(s): David Hoffeld
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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pinched nose reader. lots of filler
- Écrit par Amazon Customer le 2018-04-04
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
- Date de publication: 2016-11-15
- Langue: Anglais
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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Prix courant: 20,40$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,47$ ou 1 crédit
Prix réduit: 17,47$ ou 1 crédit
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Auteur(s): Dr. John Ullmen, Mark Goulston MD
- Narrateur(s): Arthur Morey
- Durée: 7 h et 28 min
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Authentic influence is about more than creating a strong initial connection - it's about sustaining professional relationships long after an agreement has been reached. Based on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, authors Mark Goulston and John Ullmen share a new method that business leaders can use to examine priorities, learn about the needs of key players, earn others' attention, motivate others to hear more, and add value with question and actions.
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Real Influence
- Persuade Without Pushing and Gain Without Giving In
- Narrateur(s): Arthur Morey
- Durée: 7 h et 28 min
- Date de publication: 2020-04-28
- Langue: Anglais
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People won’t put up with being "sold" to anymore. Discover the powerful four-step model for forming authentic, successful business relationships - the kind that survive....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Auteur(s): Dr. Lanny Ebenstein
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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A mix of the fascinating and odd topics.
- Écrit par RobKYEG le 2018-12-12
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
- Date de publication: 2012-10-02
- Langue: Anglais
- Milton Friedman is one of the most famous economists in history....
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Prix courant: 20,15$ ou 1 crédit
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Auteur(s): Ryan Holiday
- Narrateur(s): Ryan Holiday
- Durée: 7 h
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How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham as well as his interviews with the minds behind some of the greatest perennial sellers of our time.
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A big nothing-burger
- Écrit par lyleg le 2023-03-07
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Perennial Seller
- The Art of Making and Marketing Work That Lasts
- Narrateur(s): Ryan Holiday
- Durée: 7 h
- Date de publication: 2017-07-18
- Langue: Anglais
- How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses....
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Prix courant: 20,40$ ou 1 crédit
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Business Ethics for Better Behavior
- Auteur(s): Jason Brennan, William English, John Hasnas, Autres
- Narrateur(s): Asa Siegel
- Durée: 11 h et 43 min
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Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong? Why do normal, decent businesspeople of good will sometimes do the wrong thing? And how can we use the answer to these questions to get ourselves, our coworkers, our bosses, and our employees to behave better?
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Business Ethics for Better Behavior
- Narrateur(s): Asa Siegel
- Durée: 11 h et 43 min
- Date de publication: 2022-02-15
- Langue: Anglais
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Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face....
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Prix courant: 22,26$ ou 1 crédit
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Auteur(s): Chris Ategeka
- Narrateur(s): Mirron Willis
- Durée: 9 h et 14 min
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In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet.
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The Unintended Consequences of Technology
- Solutions, Breakthroughs, and the Restart We Need
- Narrateur(s): Mirron Willis
- Durée: 9 h et 14 min
- Date de publication: 2022-03-08
- Langue: Anglais
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In The Unintended Consequences of Technology, accomplished tech entrepreneur Chris Ategeka delivers an insightful and eye-opening exploration of the challenges and the opportunities at the intersection of technology, society, and our planet....
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Prix courant: 22,26$ ou 1 crédit
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Fixation
- How to Have Stuff Without Breaking the Planet
- Auteur(s): Sandra Goldmark
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
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Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.
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Fixation
- How to Have Stuff Without Breaking the Planet
- Narrateur(s): Eva Wilhelm
- Durée: 5 h et 58 min
- Date de publication: 2021-05-11
- Langue: Anglais
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Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff....
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Prix courant: 22,26$ ou 1 crédit
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Auteur(s): Steve Stoute, Mim Eichler Rivas
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
- Date de publication: 2014-04-03
- Langue: Anglais
- The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....
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Prix courant: 20,15$ ou 1 crédit
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Many Miles to Go
- A Modern Parable for Business Success
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 7 h et 36 min
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Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey - a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well.
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Many Miles to Go
- A Modern Parable for Business Success
- Narrateur(s): Brian Tracy
- Durée: 7 h et 36 min
- Date de publication: 2015-07-31
- Langue: Anglais
- Business, like any adventure, begins with a leap into the unknown. Brian Tracy's first dream was of a journey....
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Prix courant: 33,39$ ou 1 crédit
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HBR Guide to Better Business Writing
- HBR Guide Series
- Auteur(s): Bryan A. Garner
- Narrateur(s): Jonathan Yen
- Durée: 4 h
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When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
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HBR Guide to Better Business Writing
- HBR Guide Series
- Narrateur(s): Jonathan Yen
- Série: HBR Guide Series
- Durée: 4 h
- Date de publication: 2022-11-15
- Langue: Anglais
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When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over....
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Prix courant: 14,47$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Auteur(s): Patrick Hanlon
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Version intégrale
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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"boomer humor" +self aggrandizement, but value!
- Écrit par Utilisateur anonyme le 2020-07-29
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- Narrateur(s): Alan Sklar
- Durée: 7 h et 50 min
- Date de publication: 2006-05-17
- Langue: Anglais
- What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....
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Prix courant: 27,77$ ou 1 crédit
Prix réduit: 27,77$ ou 1 crédit
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Version intégrale
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Au global
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Performance
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Histoire
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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