Business Research

Every Step Counts helps authors map out the entire journey for marketing a book, including building a platform, starting a website, planning a book launch, drafting a marketing plan, scaling a platform, and much more!

Wedding toasts, website copy, social media posts, even holiday cards—you’ll become a sharper everyday writer with this witty and comprehensive guide to clearer, better communication. You’ll never write an email the same way after listening to Everybody Needs an Editor, a game-changing guide to sharp, attention-getting writing. The authors use their decades of real-life journalism and marketing expertise to demonstrate the WTFF technique: Writing, Topping, Formatting, and Fixing.

Unlock the secrets of digital publishing with this indispensable guide by WOC Jr. Whether you're a seasoned professional or a newcomer to the digital landscape, this audiobook offers clear and concise insights to propel your publishing endeavors to new heights. Discover how to tailor your content to resonate with your audience, master design and layout techniques, navigate digital publishing platforms, and implement effective marketing and distribution strategies.

Feel the thrill of Launch-Day, orchestrating a dual release that ignites the curiosity of listeners far and wide. Explore Exclusive Portals within your narrative. Master the art of Social Alchemy on platforms like Instagram and TikTok. Learn how to strategize and creative ways to influence your followers to conversion.

Dive into multitasking convenience, forge emotional connections, and break language barriers for global appeal. Narrate your own audiobook for a personal touch, explore genre adaptability, and tap into the profitable market. Stay ahead with technological trends and use audiobooks as powerful marketing tools, opening doors to interviews, podcasts, and exposure opportunities. Elevate your authorial journey with the sonic revolution—get your guide to audiobook success now!

Viele Menschen träumen davon, ein Buch zu schreiben und zu veröffentlichen, doch nur wenige realisieren es. Die Gründe hierfür sind vielfältig. Doch damit dir das nicht passiert, begleitet dich Daniela Landgraf in diesem Hörbuch dabei, innerhalb von 84 Tagen dein eigenes Buch zu schreiben.

Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it’s persuading through newspaper “op-eds,” speeches, or even during crisis communications, “A Wordsmith’s Work” will improve the success of your message and enhance the reputation of your chosen messenger.

Taking listeners on a personal journey through his early life and school years, through to his relationship with literature, education poetry and writing, this book is filled with tips, anecdotes and publishing advice for anyone interested in getting their work seen. From Anthony's first slam win to the evolving British poetry scene, this book will provoke listeners into thinking about their writing more carefully - be it a poem, short story or novel - and help them finally get their book out into the world.

Writing and self-publishing a book to attract ideal customers (clients, patients, students, members) isn’t difficult. All you need is an experienced guide to show you exactly what to do! But first a warning, this book is not for everyone. This book is not focused on convincing you to write a book or showing you how to make money selling books. Instead, this is all about how to create a strategic sales tool for your business, in the form of a book.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. In this audiobook, you will go from beginner to expert copywriter so you can start generating more success than you thought possible. This audiobook is highly actionable, with step-by-step instructions and plenty of examples to get you learning these skills as fast as possible.

Is your LinkedIn profile working for you? Is it getting you the results you need to find employment, market your business or promote your products or services? A poorly written LinkedIn profile turns away business, scares off employers, and loses you money. However, by taking the time to write and organize your LinkedIn profile so that it communicates your message and your unique personal brand, you will increase your income, find lucrative jobs and get quality leads on a day-to-day basis.

Need to polish your business writing skills and become the most valuable, versatile, and marketable employee you can be? Even if you don't consider yourself a writer, you can become one with practice and persistence!

Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise.

Series editor Andrew Leckey and guest editor Marshall Loeb have scoured the print media, consulted with the editors of major business and general interest publications, and surveyed journalism school deans in order to find the thirty best business stories from the past 12 months. Among those selected: Ken Auletta on Herb Allen's CEO retreat, from The New Yorker; Diane Brady on Martha Stewart, from Business Week; Steve Silberman on creating a borderless global cyber-marketplace, from Wired; and many others.

Business owners, consumers, and employees have long relied on the news to make financial decisions—what to buy, who to hire, and what products to sell. In the 21st century, that news has shifted. Only the big businesses and executives can afford expensive subscriptions, while most consumers and small-business owners are left scrambling to find the news they need to succeed and thrive. The Future of Business Journalism explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs.

One of the hardest things marketers have to do is pick a niche to market in. This choice can make or break your efforts to make money online, and far too many marketers make the often fatal mistake of leaping into the weight-loss or make-money-online niches.

As humans, we are greatly influenced by our relationships. We each enjoy being members of loyalty programs and networking groups that align with our goals. We have selected and continue to go to the same supermarkets, gas stations, banks, and purchase from only select companies. This happens because of an unspoken relationship that exists with these businesses and brands. They make us happy, we trust them, and their consistency is calming in a chaotic world with too many choices.

The ideal book for the fashion entrepreneur looking to create the foundation for their HFC empire by starting an at-home business, Ian Leaf's Starting a HFC Business at Home outlines the principles and strategies necessary for creating a prominent HFC brand. With so many aspiring fashion experts looking to break into the industry without having to open an expensive storefront or deal with unnecessary overhead, Ian Leaf's unique perspective gives listeners the information needed to break into the competitive HFC industry in a big way.

"In Business with Clive" è l'inglese commerciale spiegato in modo semplice ed efficace da Clive Griffiths, uno dei più famosi insegnanti d'inglese d'Italia. È una collana di audioBook suddivisa per argomenti, che insegna ad entrare e a destreggiarsi - con le parole giuste - nella realtà lavorativa che parla la lingua inglese. Indispensabile per chi lavora e per chi desidera farlo, per chi ha contatti commerciali, amministrativi, bancari, di pubbliche relazioni, o per chi sta cercando un'opportunità d'impiego internazionale.

It’s a new era of business and consumerism - and you play a role in defining it.

Today’s biggest trends - the mobile web, social media, real time - have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. This is the end of business as usual and the beginning of a new era of relevance.