Business Research
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Auteur(s): Seth Godin
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
- Version intégrale
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Classic shows its age
- Écrit par Dale le 2022-09-18
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
- Date de publication: 2020-11-24
- Langue: Anglais
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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The Age of Persuasion
- How Marketing Ate Our Culture
- Auteur(s): Terry O'Reilly, Mike Tennant
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
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The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.
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Wisdom to my ears
- Écrit par James O'Connor le 2020-02-28
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The Age of Persuasion
- How Marketing Ate Our Culture
- Narrateur(s): Terry O'Reilly
- Durée: 10 h et 24 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The ad men behind CBC Radio's The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture....
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Prix courant: 22,14$ ou 1 crédit
Prix réduit: 22,14$ ou 1 crédit
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All the News That’s Fit to Click
- How Metrics Are Transforming the Work of Journalists
- Auteur(s): Caitlin Petre
- Narrateur(s): Eva Wilhelm
- Durée: 8 h et 53 min
- Version intégrale
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Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired. Do metrics make journalists more accountable to the public? Or are these data tools the contemporary equivalent of a stopwatch wielded by a factory boss, worsening newsroom working conditions and journalism quality?
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All the News That’s Fit to Click
- How Metrics Are Transforming the Work of Journalists
- Narrateur(s): Eva Wilhelm
- Durée: 8 h et 53 min
- Date de publication: 2021-09-21
- Langue: Anglais
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Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Get to the Point!
- Sharpen Your Message and Make Your Words Matter
- Auteur(s): Joel Schwartzberg
- Narrateur(s): Jeff Hoyt
- Durée: 1 h et 53 min
- Version intégrale
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In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
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well argued
- Écrit par Jamie le 2022-02-04
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Get to the Point!
- Sharpen Your Message and Make Your Words Matter
- Narrateur(s): Jeff Hoyt
- Durée: 1 h et 53 min
- Date de publication: 2017-09-19
- Langue: Anglais
- In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across is that most speakers and writers don't have a point....
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Prix courant: 9,34$ ou 1 crédit
Prix réduit: 9,34$ ou 1 crédit
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How Brands Grow
- What Marketers Don't Know
- Auteur(s): Byron Sharp
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Version intégrale
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This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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Robot voice, ack.
- Écrit par Tommy le 2018-11-29
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How Brands Grow
- What Marketers Don't Know
- Narrateur(s): Daniel May
- Durée: 6 h et 34 min
- Date de publication: 2014-02-04
- Langue: Anglais
- This audiobook provides evidence-based answers to the key questions asked by marketers every day....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Version intégrale
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Auteur(s): Luke Burgis
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
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Gravity affects every aspect of our physical being, but there’s a psychological force just as powerful - yet almost nobody has heard of it. It’s responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies.
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A real eye opener
- Écrit par sarah le 2024-03-05
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Wanting
- The Power of Mimetic Desire in Everyday Life
- Narrateur(s): Luke Burgis, Sean Patrick Hopkins
- Durée: 8 h et 54 min
- Date de publication: 2021-06-01
- Langue: Anglais
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A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....
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Prix courant: 19,53$ ou 1 crédit
Prix réduit: 19,53$ ou 1 crédit
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Auteur(s): Scott McKain
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Version intégrale
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With the explosion of social media, the competition for attention - and customers - is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. Award-winning author and speaker Scott McKain examines what an iconic organization or leader is and helps you attain and retain that rare status. If your company has slipped in its standing, McKain teaches you how you can regain your position.
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Iconic
- How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction
- Narrateur(s): Scott McKain
- Durée: 5 h et 14 min
- Date de publication: 2018-10-09
- Langue: Anglais
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Award-winning speaker and author Scott McKain explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the "Ultimate Customer Experience" every time....
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Prix courant: 22,25$ ou 1 crédit
Prix réduit: 22,25$ ou 1 crédit
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Business Ethics for Better Behavior
- Auteur(s): Jason Brennan, William English, John Hasnas, Autres
- Narrateur(s): Asa Siegel
- Durée: 11 h et 43 min
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Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong? Why do normal, decent businesspeople of good will sometimes do the wrong thing? And how can we use the answer to these questions to get ourselves, our coworkers, our bosses, and our employees to behave better?
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Business Ethics for Better Behavior
- Narrateur(s): Asa Siegel
- Durée: 11 h et 43 min
- Date de publication: 2022-02-15
- Langue: Anglais
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Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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The Leader's Bookshelf
- Auteur(s): R. Manning Ancell, ADM. James Stavridis USN - Ret.
- Narrateur(s): Bob Souer
- Durée: 8 h et 58 min
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For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits and favorite books, asking each for a list of titles that strongly influenced their leadership skills and provided them with special insights that helped propel them to success in spite of the many demanding challenges they faced. The Leader's Bookshelf synthesizes their responses to identify the top 50 books that can help virtually anyone become a better leader.
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Excellent resource
- Écrit par Matthew Eaton le 2019-04-05
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The Leader's Bookshelf
- Narrateur(s): Bob Souer
- Durée: 8 h et 58 min
- Date de publication: 2017-09-26
- Langue: Anglais
- For the last several years Adm. James Stavridis and his co-author, R. Manning Ancell, have surveyed over 200 active and retired four-star military officers about their reading habits....
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Prix courant: 20,04$ ou 1 crédit
Prix réduit: 20,04$ ou 1 crédit
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Auteur(s): David Hoffeld
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
- Version intégrale
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Did you know that nearly half of salespeople fail to meet their quotas every year? Or that many of the most common sales behaviors drive down sales performance? In today's fiercely competitive marketplace, you can't afford to lose sales that should be yours. But with so much conflicting advice from self-proclaimed "gurus", how do you know which sales strategies actually work? Leading sales trainer, researcher, and CEO of Hoffeld Group David Hoffeld has the answer.
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pinched nose reader. lots of filler
- Écrit par Amazon Customer le 2018-04-04
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The Science of Selling
- Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
- Narrateur(s): David Hoffeld
- Durée: 7 h et 52 min
- Date de publication: 2016-11-15
- Langue: Anglais
- The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....
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Prix courant: 20,40$ ou 1 crédit
Prix réduit: 20,40$ ou 1 crédit
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Version intégrale
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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The 22 Immutable Laws of Branding
- Auteur(s): Al Ries, Laura Ries
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
- Version intégrale
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Outdated
- Écrit par Sam Itani le 2020-02-04
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The 22 Immutable Laws of Branding
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
- Date de publication: 2014-04-22
- Langue: Anglais
- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Auteur(s): Chris Farrell
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
- Version intégrale
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The New Frugality amounts to a paradigm shift in the way we spend and save. The good news is that a frugal lifestyle is one of less waste, lower environmental impact, greater peace of mind, and, over the long run, deeper satisfaction.
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The New Frugality
- How to Consume Less, Save More, and Live Better
- Narrateur(s): Chris Farrell
- Durée: 7 h et 7 min
- Date de publication: 2009-12-22
- Langue: Anglais
- As a once-in-a lifetime downturn continues, trusted finance reporter Chris Farrell explains that there is a silver lining to this cloud....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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Elegant Legal Writing
- Auteur(s): Ryan McCarl
- Narrateur(s): Shawn Compton
- Durée: 6 h et 28 min
- Version intégrale
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Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.
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Elegant Legal Writing
- Narrateur(s): Shawn Compton
- Durée: 6 h et 28 min
- Date de publication: 2024-04-16
- Langue: Anglais
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Elegant Legal Writing helps attorneys elevate their writing from passable to polished. Drawing on ideas from cognitive science, stylistics, and litigation strategy, the book teaches practical techniques by example using fast-paced chapters.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Personal History
- A Memoir
- Auteur(s): Katharine Graham
- Narrateur(s): Carrington MacDuffie
- Durée: 30 h et 30 min
- Version intégrale
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In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.
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So interesting and well read
- Écrit par Tom Benjamin le 2022-06-20
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Personal History
- A Memoir
- Narrateur(s): Carrington MacDuffie
- Durée: 30 h et 30 min
- Date de publication: 2017-10-17
- Langue: Anglais
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In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling....
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Prix courant: 40,79$ ou 1 crédit
Prix réduit: 40,79$ ou 1 crédit
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Auteur(s): Dan S. Kennedy
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Version intégrale
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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The Ultimate Sales Letter, 4th Edition
- Attract New Customers, Boost Your Sales
- Narrateur(s): Matt Cartsonis
- Durée: 4 h et 45 min
- Date de publication: 2019-07-16
- Langue: Anglais
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In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use....
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Prix courant: 17,59$ ou 1 crédit
Prix réduit: 17,59$ ou 1 crédit
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The Thank You Economy
- Auteur(s): Gary Vaynerchuk
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Version intégrale
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The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline.
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Excellent
- Écrit par David Smith le 2022-06-02
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The Thank You Economy
- Narrateur(s): Gary Vaynerchuk
- Durée: 5 h et 41 min
- Date de publication: 2011-06-28
- Langue: Anglais
- If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Auteur(s): Paco Underhill
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
- Version intégrale
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Au global
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Histoire
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
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outdated and offensive
- Écrit par Colleen le 2022-06-26
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Why We Buy, Updated and Revised Edition
- The Science of Shopping
- Narrateur(s): Mike Chamberlain
- Durée: 12 h
- Date de publication: 2011-05-05
- Langue: Anglais
- Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture....
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Prix courant: 22,15$ ou 1 crédit
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Smart Brevity
- The Power of Saying More with Less
- Auteur(s): Jim VandeHei, Mike Allen, Roy Schwartz
- Narrateur(s): Mark Chamberlin
- Durée: 3 h et 1 min
- Version intégrale
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Au global
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Performance
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Histoire
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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The "Your Communication Skills Suck" book
- Écrit par Jon le 2024-04-22
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Smart Brevity
- The Power of Saying More with Less
- Narrateur(s): Mark Chamberlin
- Durée: 3 h et 1 min
- Date de publication: 2022-09-20
- Langue: Anglais
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Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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Prix courant: 19,18$ ou 1 crédit
Prix réduit: 19,18$ ou 1 crédit
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