Career English

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

This reissue of Thomas Sowell’s classic study of decision making, which includes a preface by the author, updates his seminal work in the context of The Vision of the Anointed. Sowell, one of America’s most celebrated public intellectuals, describes in concrete detail how knowledge is shared and disseminated throughout modern society. He warns that society suffers from an ever-widening gap between firsthand knowledge and decision making—a gap that threatens not only our economic and political efficiency but our very freedom.

Transform your thoughts, your life, and your actions to achieve greatness … one thought at a time. This powerful audio program featuring top motivational speakers and thought leaders will teach you steps to increase confidence and motivation to reach your goals. In Thinking Big, Les Brown will infuse you with inspiration and a sense of empowerment so you can choose your future.

The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

The Fearless Organization offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent, but what good does this talent do if no one is able to speak their mind? The traditional culture of "fitting in" and "going along" spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule, or intimidate.

You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing: Your aim is to get other people to accept you, your product, or your idea. Within this audiobook are hundreds of ideas and essential sales phrases for doing just that. Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations.

Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.

World War II began with a metallic roar as the German Blitzkrieg raced across Europe, spearheaded by the most dreaded weapon of the 20th century: the Panzer. No German tank better represents that thundering power than the infamous Tiger, and Otto Carius was one of the most successful commanders to ever take a Tiger into battle, destroying well over 150 enemy tanks during his incredible career.

This is the strange and fascinating life of Erwin Rommel, from his days as a youth in Imperial Germany - when he had a child out of wedlock with an early girlfriend - through his lauded military exploits during World War I to his death by suicide during World War II, after he attempted a failed coup against Hitler. Rommel was a man of contradictions: a soldier who wrote a best-selling book about World War I, a commander who went from commanding Hitler's bodyguard to trying to kill him, and a serious military mind who was known for participating in practical jokes.

Overthinking isn't a personality trait. It's the sneakiest form of fear. It steals time, creativity, and goals. It's the most expensive, least productive thing companies invest in without even knowing it. And it's an epidemic. When New York Times best-selling author Jon Acuff changed his life by transforming his overthinking, he wondered if other people might benefit from what he discovered. He commissioned a research study to ask 10,000 people if they struggle with overthinking too, and 99.5 percent said, "Yes!"

In today's fast-paced networked economy, professionals must work harder than ever to maintain and improve their business skills and knowledge. But technical mastery of one's discipline is not enough, assert professional advisors David H. Maister, Charles H. Green, and Robert M. Galford. The key to professional success, they argue, is the ability to earn the trust and confidence of clients. In this 20th anniversary edition, Maister, Green, and Galford enrich our understanding of today's society and illustrate how to be effective communicators in a digital world.

Florence Scovel Shinn profoundly altered the approach to personal growth and spiritual exploration. This collection features all four of her classic works, offering a wealth of affirmations and success stories.

In today's world, when toxic work environments and disengaged employees are all too typical, it is imperative that leaders adopt a leadership strategy that is transformative. The visionary business coach, entrepreneur, and podcast presenter Lyndsay Dowd is on a quest to revolutionize the landscape of leadership. She is also a podcast presenter. Talk to her. In light of the fact that the period of intimidation and aggressiveness has come to an end, Lyndsay is a proponent of the key components of successful leadership, which are psychological safety, connection, and cooperation.

With a deep understanding of both strategy and human nature, this military treatise illustrates the fine craft of knowing one’s enemy and oneself. From military officers to CEOs to those simply looking to be more powerful in their own life, The Art of War has become required reading for anyone seeking a path of success through the modern world.

Without the cooperation of your subconscious - the deep recesses of your inner self - change can be difficult to impossible. You might consciously have tried to lose weight. But if your subconscious mind was fixated on fattening food and how difficult exercise was, the experience was probably a challenge or a dismal failure. Therefore, changing one or more aspects of your life can’t occur until you affect change on your subconscious.

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art - through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools - and the confidence - to turn your passion into a profitable business.

Brian Tracy, the world's leading authority on success and personal achievement, gives you his proven principles and step-by-step tips for raising your self-esteem and improving your life. This audiobook is based on his seminar program that has dramatically improved the income and lives of over one million graduates. It is based on proven principles drawn from psychology, religion, philosophy, business, economics, politics, history, and metaphysics.

Setting down his thoughts on swordplay, on winning, and on spirituality, legendary swordsman Miyamoto Musashi intended this modest work as a guide for his immediate disciples and future generations of samurai. He had little idea he was penning a masterpiece that would be eagerly devoured by people in all walks of life centuries after his death.