Career English

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Stephen R. Covey's book, The 7 Habits of Highly Effective People, has been a top seller for the simple reason that it ignores trends and pop psychology for proven principles of fairness, integrity, honesty, and human dignity. Celebrating its 15th year of helping people solve personal and professional problems, this special anniversary edition includes a new foreword and afterword written by Covey that explore whether the 7 Habits are still relevant and answer some of the most common questions he has received over the past 15 years.

Whether you're starting a new business or you've been trading for a while, Creating a Business Plan for Dummies covers everything you need to know. Figure out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an edge on the competition. Discover why a business plan doesn't have to be a 30-page document that takes days to write, but can be a simple process that you do in stages as you work through your business concept.

Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today's best-known and most-successful companies, they illustrate how these two forces can - and do - work most powerfully to create value for all stakeholders, including customers, employees, suppliers, investors, society, and the environment.

Managers are judged by results - and as a manager, those results hinge on your ability to delegate and supervise. You’ll be surprised at how efficient your team becomes when you master Brian Tracy’s essential skills. This indispensable guide reveals his 21 time-tested ways to boost performance, including how to: Define work, assign it, and set measurable, targeted standards for performance; Match skills to job requirements....

Master storyteller and satirist Kurt Vonnegut was one of the most in-demand commencement speakers of his time. For each occasion, Vonnegut’s words were unfailingly unique, insightful, and witty, and they stayed with audience members long after graduation. As edited by Dan Wakefield, this book reads like a narrative in the unique voice that made Vonnegut a hero to readers and listeners of all ages. At times hilarious, razor-sharp, freewheeling, and deeply serious, these reflections are ideal for anyone undergoing what Vonnegut would call their "long-delayed puberty ceremony".

Ever since he wrote The Art of the Deal, Trump has been the world's most famous negotiator - even though he didn't reveal his actual deal-making secrets. Now, George Ross explains the tactics that took Trump to the top and how you can use those same tactics and strategies in your daily negotiations. A practical, real-world negotiation playbook, this is the ultimate guide for anyone who wants to negotiate like a proven winner.

Whether we call it the inner critic, superego, or just plain nag, most of us have a "judge within" who's constantly on our case. A comprehensive guide to understanding how the inner critic works, this book offers practical, positive suggestions for breaking free of it. Using straightforward language and examples from everyday life, Byron Brown shows: Where the inner judge came from. How it operates. Why it trips us up. Why we believe we need it. How to develop awareness of it. How to disengage from it.

Coexisting but conflicting needs create self-sabotaging behaviors. This is why we resist efforts to change, often until they feel completely futile. But by extracting crucial insight from our most damaging habits, building emotional intelligence by better understanding our brains and bodies, releasing past experiences at a cellular level, and learning to act as our highest potential future selves, we can step out of our own way and into our potential.

In their first-ever jointly authored book, Michael and Nancy Brown share the inspiring, practical, and humorous story of their own journey from obesity to vibrant health. If you want to break free from the stronghold of food and discover a wonderful new way of life, this book will tell you the way.

Clayton M. Christensen is a professor of business administration at Harvard Business School. Michael E. Raynor is a director at Deloitte Research. Together, they outline an innovative plan that urges businesses to create disruption rather than fleeing from it. Named one of 2003's Best Business Books by Business Week, this book is a Wall Street Journal and New York Times best seller.

It's easy to feel like networking is a waste of time, energy, or money - but that just means you're doing it wrong. In this new edition of Networking Like a Pro, networking experts Dr. Ivan Misner and Brian Hilliard reveal key networking techniques to help you grow your business. In this comprehensive guide, you'll discover strategies that go beyond collecting business cards and turn networking into a profitable resource for your business. Dive into this book and discover how the most successful networkers leverage their brand, expertise, and customers to achieve greatness in life.

Why is Miami… Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of gripping stories, Gladwell traces the rise of a new and troubling form of social engineering

Karl Albrecht defines social intelligence (SI) as the ability to get along well with others while winning their cooperation. SI is a combination of sensitivity to the needs and interests of others, sometimes called your "social radar", an attitude of generosity and consideration, and a set of practical skills for interacting successfully with people in any setting. Social Intelligence provides a highly accessible and comprehensive model for describing, assessing, and developing social intelligence at a personal level.

Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept more than 20 years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing guide, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness, and feelings of aliveness.

Whether you are building a small business from the ground up or managing a multinational company, you can learn the seven key traits for leadership success from one of the greatest business innovators and creative thinkers of the 20th century: Walt Disney. Whether you know him as the first to produce cartoons in Technicolor, the mastermind behind the theme park Disneyland, or the founder of the largest entertainment conglomerate, Walt's story of creativity, perseverance in spite of obstacles, and achieving goals resonates and inspires as much today as it ever has.

What will separate you from the rest early in your career? The ability to take ownership, manage expectations, navigate people dynamics, and communicate professionally - skills that school doesn't teach.

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

The secret to developing a team of high performers isn't more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen's coaching methodology and proven L.E.A.D.S. Coaching Framework used by the world's top organizations, you'll get your sales and management teams to perform better - fast.

Founders at Work: Stories of Startups' Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.