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What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

The author of The Power of Habit and “master of the life hack” (GQ) explores the fascinating science of productivity and offers real-world takeaways to apply your life, whether you’re chasing peak productivity or simply trying to get back on track.

Does your job make a meaningful contribution to the world? In the spring of 2013, David Graeber asked this question in a playful, provocative essay titled “On the Phenomenon of Bullshit Jobs”. It went viral. After a million online views in 17 different languages, people all over the world are still debating the answer.

Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, the father of guerrilla marketing Jay Conrad Levinson and coauthor Jeannie Levinson present fans and new guerrillas with the first book to deliver The Best of Guerrilla Marketing - a combination of the latest secrets, strategies, tactics, and tools from more than 25 top-selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking, and more - ultimately, making more money, while spending less.

The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.

Do you wish you could decode people? Do you want to know exactly what to say to your boss, your date, or your networking partner? You need to know how people work. As a human behavior investigator, Vanessa Van Edwards studies the hidden forces that drive our behavior patterns in her lab—and she's cracked the code. In Captivate she shares a wealth of valuable shortcuts, systems, and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.

Forensics for Dummies takes you inside the world of crime-scene investigation to give you the lowdown on this exciting field. Written by a doctor and former Law & Order consultant, this guide will have you solving crimes along with your favorite TV shows in no time.

In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.

Sir Tony Blair learnt the precepts of governing the hard way: by leading a country for over ten years. In that time he came to understand that there were certain key characteristics of successful government that he wished he had known when he started. Now Sir Tony has written the manual on political leadership that he would have wanted back in 1997, sharing the insights he has gained from his personal experience and from observing other world leaders at first hand, both while he was in office and since, through his Institute’s work with political leaders and governments globally.

In Do Nothing, award-winning journalist Celeste Headlee illuminates a new path ahead, seeking to institute a global shift in our thinking so we can stop sabotaging our well-being, put work aside, and start living instead of doing. As it turns out, we’re searching for external solutions to an internal problem. We won’t find what we’re searching for in punishing diets, productivity apps, or the latest self-improvement schemes. Yet all is not lost - we just need to learn how to take time for ourselves, without agenda or profit, and redefine what is truly worthwhile.

In The Culture Code, Daniel Coyle goes inside some of the world's most successful organizations - including Pixar, the San Antonio Spurs, and the US Navy's SEAL Team Six - and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation and explains how diverse groups learn to function with a single mind.

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story - and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small).

The relationship between military leaders and political leaders has always been a complicated one, especially in times of war. When the chips are down, who should run the show, the politicians or the generals? In Supreme Command, Eliot Cohen examines four great democratic war statesmen - Abraham Lincoln, Georges Clemenceau, Winston Churchill, and David Ben-Gurion - to reveal the surprising answer - the politicians. The generals may think they know how to win, but the statesmen are the ones who see the big picture.

In The Black Swan Taleb outlined a problem, and in Antifragile he offers a definitive solution: how to gain from disorder and chaos while being protected from fragilities and adverse events. For what Taleb calls the "antifragile" is actually beyond the robust, because it benefits from shocks, uncertainty, and stressors, just as human bones get stronger when subjected to stress and tension. The antifragile needs disorder in order to survive and flourish. Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner.

Communicating with Mastery provides listeners with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences.

Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication is also to blame.

One of the best-known motivational guides in history, Dale Carnegie’s groundbreaking book has sold tens of millions of copies, been translated into almost every known language, and has helped countless people succeed.

I wrote this book to help you respond to anyone who tries to engage you with hostile emails, texts, Facebook postings, vicious rumors, or just plain difficult behavior. But before I explain how to write a BIFF response, I want to give you a brief understanding of how HCPs think.

This is the thoroughly revised and updated second edition of the best-selling book Exploring Leadership. The book is designed to help college students understand that they are capable of being effective leaders and to guide them in developing their leadership potential. Exploring Leadership incorporates new insights and material developed in the course of the authors work in the field.