Consumer Behavior

Liste de produits
    • Auteur(s): Nir Eyal, Ryan Hoover
    • Narrateur(s): Nir Eyal
    • Durée: 4 h et 40 min
    • Date de publication: 2014-01-22
    • Langue: Anglais
    • 4.5 out of 5 stars 227 évaluations
    • Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

    Prix courant: 16,11 $ ou 1 crédit

    Prix réduit: 16,11 $ ou 1 crédit

    • Turn Any Sale into Lifelong Loyalty in 100 Days
    • Auteur(s): Joey Coleman
    • Narrateur(s): Joey Coleman
    • Durée: 9 h et 28 min
    • Date de publication: 2018-04-03
    • Langue: Anglais
    • 4.5 out of 5 stars 86 évaluations
    • Coleman's theory of customer loyalty is that it's not about getting the sale: It's about the 100 days after the sale....

    Prix courant: 23,31 $ ou 1 crédit

    Prix réduit: 23,31 $ ou 1 crédit

    • Auteur(s): Daniel Gilbert
    • Narrateur(s): Daniel Gilbert
    • Durée: 7 h et 26 min
    • Date de publication: 2006-04-27
    • Langue: Anglais
    • 4 out of 5 stars 124 évaluations
    • A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....

    Prix courant: 17,48 $ ou 1 crédit

    Prix réduit: 17,48 $ ou 1 crédit

    • How High Performers Overcome Customer Indecision
    • Auteur(s): Matthew Dixon, Ted McKenna
    • Narrateur(s): Matthew Dixon, Ted McKenna
    • Durée: 5 h et 47 min
    • Date de publication: 2022-09-20
    • Langue: Anglais
    • 4.5 out of 5 stars 7 évaluations
    • In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business....

    Prix courant: 20,40 $ ou 1 crédit

    Prix réduit: 20,40 $ ou 1 crédit

  • Prix courant: 25,63 $ ou 1 crédit

    Prix réduit: 25,63 $ ou 1 crédit

    • Why We Love (or Hate) Everyday Things
    • Auteur(s): Don Norman
    • Narrateur(s): George Newbern
    • Durée: 7 h et 23 min
    • Date de publication: 2023-11-28
    • Langue: Anglais
    • Pas de évaluations
    • Why attractive things work better and other crucial insights into human-centered design....

    Prix courant: 22,26 $ ou 1 crédit

    Prix réduit: 22,26 $ ou 1 crédit

    • How to Build a Product That Sells Itself
    • Auteur(s): Wes Bush
    • Narrateur(s): Derek Dysart
    • Durée: 4 h et 23 min
    • Date de publication: 2019-10-28
    • Langue: Anglais
    • 5 out of 5 stars 8 évaluations
    • Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....

    Prix courant: 18,74 $ ou 1 crédit

    Prix réduit: 18,74 $ ou 1 crédit

    • Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
    • Auteur(s): David Hoffeld
    • Narrateur(s): David Hoffeld
    • Durée: 7 h et 52 min
    • Date de publication: 2016-11-15
    • Langue: Anglais
    • 4 out of 5 stars 21 évaluations
    • The revolutionary sales approach scientifically proven to dramatically improve your sales and business success....

    Prix courant: 20,40 $ ou 1 crédit

    Prix réduit: 20,40 $ ou 1 crédit

    • The Unbeatable Strategy of Loving Customers
    • Auteur(s): Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrateur(s): Walter Dixon
    • Durée: 8 h et 37 min
    • Date de publication: 2021-12-31
    • Langue: Anglais
    • 4.5 out of 5 stars 6 évaluations
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Prix courant: 22,26 $ ou 1 crédit

    Prix réduit: 22,26 $ ou 1 crédit

    • How to Make Your Brand Impossible to Resist
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 7 h et 39 min
    • Date de publication: 2016-04-26
    • Langue: Anglais
    • 4.5 out of 5 stars 12 évaluations
    • A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior....

    Prix courant: 27,96 $ ou 1 crédit

    Prix réduit: 27,96 $ ou 1 crédit

    • The New Science of Skin
    • Auteur(s): James Hamblin
    • Narrateur(s): Barrett Leddy
    • Durée: 7 h et 11 min
    • Date de publication: 2020-07-21
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • The things we do every day to keep ourselves clean can have surprising and unintended effects, as this entertaining introduction to the new science of skin microbes and probiotics reveals....

    Prix courant: 20,40 $ ou 1 crédit

    Prix réduit: 20,40 $ ou 1 crédit

    • What Marketers Don't Know
    • Auteur(s): Byron Sharp
    • Narrateur(s): Daniel May
    • Durée: 6 h et 34 min
    • Date de publication: 2014-02-04
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • This audiobook provides evidence-based answers to the key questions asked by marketers every day....

    Prix courant: 25,00 $ ou 1 crédit

    Prix réduit: 25,00 $ ou 1 crédit

    • The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
    • Auteur(s): Ryan Levesque
    • Narrateur(s): Tom Parks
    • Durée: 6 h et 7 min
    • Date de publication: 2019-07-02
    • Langue: Anglais
    • 5 out of 5 stars 14 évaluations
    • In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer....

    Prix courant: 17,48 $ ou 1 crédit

    Prix réduit: 17,48 $ ou 1 crédit

    • How Today's Fastest-Growing Companies Drive Breakout Success
    • Auteur(s): Sean Ellis, Morgan Brown
    • Narrateur(s): Sean Ellis, Morgan Brown
    • Durée: 10 h et 43 min
    • Date de publication: 2017-04-25
    • Langue: Anglais
    • 4.5 out of 5 stars 53 évaluations
    • An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....

    Prix courant: 37,05 $ ou 1 crédit

    Prix réduit: 37,05 $ ou 1 crédit

    • Your 7 Triggers to Persuasion and Captivation
    • Auteur(s): Sally Hogshead
    • Narrateur(s): Sally Hogshead
    • Durée: 8 h et 41 min
    • Date de publication: 2010-08-10
    • Langue: Anglais
    • 4 out of 5 stars 5 évaluations
    • What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....

    Prix courant: 25,63 $ ou 1 crédit

    Prix réduit: 25,63 $ ou 1 crédit

    • The Science of Smarter Spending
    • Auteur(s): Elizabeth Dunn, Michael Norton
    • Narrateur(s): B.J. Harrison
    • Durée: 5 h et 29 min
    • Date de publication: 2013-10-21
    • Langue: Anglais
    • 4.5 out of 5 stars 22 évaluations
    • If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....

    Prix courant: 25,00 $ ou 1 crédit

    Prix réduit: 25,00 $ ou 1 crédit

    • The Power of Mimetic Desire in Everyday Life
    • Auteur(s): Luke Burgis
    • Narrateur(s): Luke Burgis, Sean Patrick Hopkins
    • Durée: 8 h et 54 min
    • Date de publication: 2021-06-01
    • Langue: Anglais
    • 4 out of 5 stars 55 évaluations
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Prix courant: 19,99 $ ou 1 crédit

    Prix réduit: 19,99 $ ou 1 crédit

    • How to Use Psychology to Influence Human Behavior
    • Auteur(s): Nick Kolenda
    • Narrateur(s): Mike Norgaard
    • Durée: 6 h et 6 min
    • Date de publication: 2017-09-18
    • Langue: Anglais
    • 4.5 out of 5 stars 14 évaluations
    • Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show....

    Prix courant: 25,00 $ ou 1 crédit

    Prix réduit: 25,00 $ ou 1 crédit

    • The Story of Innovation and Customer Choice
    • Auteur(s): Clayton M. Christensen, Taddy Hall
    • Narrateur(s): John Pruden
    • Durée: 7 h et 25 min
    • Date de publication: 2016-10-04
    • Langue: Anglais
    • 4.5 out of 5 stars 51 évaluations
    • The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....

    Prix courant: 24,46 $ ou 1 crédit

    Prix réduit: 24,46 $ ou 1 crédit

    • A Proven Framework to Drive Impactful Client Outcomes for Your Company
    • Auteur(s): Wayne McCulloch
    • Narrateur(s): Nick Hardcastle
    • Durée: 8 h et 6 min
    • Date de publication: 2021-12-06
    • Langue: Anglais
    • 4.5 out of 5 stars 3 évaluations
    • Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....

    Prix courant: 20,19 $ ou 1 crédit

    Prix réduit: 20,19 $ ou 1 crédit