Consumer Behavior
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Auteur(s): Dr. A. K. Pradeep
- Narrateur(s): Hari S. Patel
- Durée: 9 h et 15 min
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As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
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The Buying Brain
- Secrets for Selling to the Subconscious Mind
- Narrateur(s): Hari S. Patel
- Durée: 9 h et 15 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....
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Prix courant: 22,26$ ou 1 crédit
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Auteur(s): Sally Hogshead
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Worth it !
- Écrit par Utilisateur anonyme le 2020-02-15
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Fascinate
- Your 7 Triggers to Persuasion and Captivation
- Narrateur(s): Sally Hogshead
- Durée: 8 h et 41 min
- Date de publication: 2010-08-10
- Langue: Anglais
- What triggers fascination, and how do companies, people, and ideas put those triggers to use? Find out....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Auteur(s): Jonah Berger
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
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If you're like most people, you think that your choices and behaviors are driven by your individual personal tastes and opinions. You wear a certain jacket because you like the way it looks. You picked a particular career because you found it interesting. The notion that our choices are driven by our own personal thoughts and opinions is patently obvious. Right? Wrong. Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion.
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Noncoherent and full of pseudoscience
- Écrit par S le 2020-02-22
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Invisible Influence
- The Hidden Forces That Shape Behavior
- Narrateur(s): Keith Nobbs
- Durée: 6 h et 58 min
- Date de publication: 2016-06-14
- Langue: Anglais
- Without our realizing it, other people's behavior has a huge influence on everything we do at every moment of our lives, from the mundane to the momentous occasion....
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Prix courant: 19,42$ ou 1 crédit
Prix réduit: 19,42$ ou 1 crédit
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Product-Led Growth
- How to Build a Product That Sells Itself
- Auteur(s): Wes Bush
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrateur(s): Derek Dysart
- Durée: 4 h et 23 min
- Date de publication: 2019-10-28
- Langue: Anglais
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Economics 101
- From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
- Auteur(s): Alfred Mill
- Narrateur(s): Gibson Frazier
- Durée: 8 h et 59 min
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Too often, textbooks turn the noteworthy details of economics into tedious discourse that would put even Joseph Stiglitz to sleep. Economics 101 cuts out the boring explanations and instead provides a hands-on lesson that keeps you engaged as you explore how societies allocate their resources for maximum benefit. From quantitative easing to marginal utility, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be able to get anywhere else.
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Economics 101
- From Consumer Behavior to Competitive Markets—Everything You Need to Know About Economics
- Narrateur(s): Gibson Frazier
- Durée: 8 h et 59 min
- Date de publication: 2023-05-23
- Langue: Anglais
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So much of the world revolves around economics, so why do most texts make it so dull and difficult to learn? But learning economics doesn’t have to be boring. In Economics 101, you’ll see how learning economics can be engaging....
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Prix courant: 24,27$ ou 1 crédit
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The 22 Immutable Laws of Branding
- Auteur(s): Al Ries, Laura Ries
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Outdated
- Écrit par Sam Itani le 2020-02-04
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The 22 Immutable Laws of Branding
- Narrateur(s): David Drummond
- Durée: 8 h et 8 min
- Date de publication: 2014-04-22
- Langue: Anglais
- Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding....
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Prix courant: 25,63$ ou 1 crédit
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Obsessed
- Building a Brand People Love from Day One
- Auteur(s): Emily Heyward
- Narrateur(s): Lisa Flanagan
- Durée: 5 h et 58 min
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Emily Heyward founded Red Antler, the Brooklyn-based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day.
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Nice stories but not actionable
- Écrit par houman_ag@hotmail.com le 2024-07-16
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Obsessed
- Building a Brand People Love from Day One
- Narrateur(s): Lisa Flanagan
- Durée: 5 h et 58 min
- Date de publication: 2020-06-09
- Langue: Anglais
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The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate....
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Prix courant: 20,40$ ou 1 crédit
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Auteur(s): Adam Alter
- Narrateur(s): Tristan Morris
- Durée: 7 h et 18 min
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Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.
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Drunk Tank Pink
- And Other Unexpected Forces that Shape How We Think, Feel, and Behave
- Narrateur(s): Tristan Morris
- Durée: 7 h et 18 min
- Date de publication: 2013-03-21
- Langue: Anglais
- An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Auteur(s): Joshua Seiden
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
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In the old days, when we made physical products, setting project goals wasn’t that hard. But in today’s service - and software-driven world, “done” is less obvious. When is Amazon done? When is Google done? Or Facebook? In reality, services powered by digital systems are never done. So then how do we give teams a goal that they can work on? Mostly, we simply ask teams to build features - but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.
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Outcomes over Output: Why Customer Behavior Is the Key Metric for Business Success
- Narrateur(s): Chris Abell
- Durée: 1 h et 21 min
- Date de publication: 2019-05-23
- Langue: Anglais
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This book is a practical guide to using outcomes to guide the work of your team....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
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As armas da persuasão
- Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
- Auteur(s): Robert B. Cialdini PhD
- Narrateur(s): Ricardo Juarez
- Durée: 12 h et 17 min
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Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão. Reunindo dados das mais recentes pesquisas científicas sobre o assunto, histórias de gente comum e a experiência adquirida ao se infiltrar em organizações que treinam os chamados "profissionais da persuasão", Cialdini criou uma obra acessível, informativa e indispensável a todos aqueles que querem saber como influenciar pessoas e, ao mesmo tempo, se defender dos manipuladores.
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As armas da persuasão
- Como influenciar e não se deixar influenciar [How to Influence and Not Be Influenced]
- Narrateur(s): Ricardo Juarez
- Durée: 12 h et 17 min
- Date de publication: 2022-02-16
- Langue: Portugais
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Depois de passar anos caindo na lábia de vendedores, arrecadadores de doações e operadores de telemarketing, o psicólogo Robert B. Cialdini resolveu se dedicar ao estudo da persuasão....
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Prix courant: 23,63$ ou 1 crédit
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Happy Money
- The Science of Smarter Spending
- Auteur(s): Elizabeth Dunn, Michael Norton
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Useful information
- Écrit par RandyGrskovic le 2018-01-25
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Happy Money
- The Science of Smarter Spending
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Prix courant: 25,00$ ou 1 crédit
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Auteur(s): Wayne McCulloch
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success. Now he’s sharing what he knows as a chief customer officer leading global success functions. In The Seven Pillars of Customer Success, Wayne provides an adaptable framework for building a strong customer success organization.
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Valuable resource to understand customer success
- Écrit par S. Brooks le 2023-01-25
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The Seven Pillars of Customer Success
- A Proven Framework to Drive Impactful Client Outcomes for Your Company
- Narrateur(s): Nick Hardcastle
- Durée: 8 h et 6 min
- Date de publication: 2021-12-06
- Langue: Anglais
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Wayne McCulloch has more than 25 years of experience in the software industry — years spent in training, adoption, and customer experience, the building blocks for customer success....
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Prix courant: 20,19$ ou 1 crédit
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Auteur(s): Ulrik Lehrskov-Schmidt
- Narrateur(s): Ulrik Lehrskov-Schmidt
- Durée: 6 h et 29 min
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- Narrateur(s): Ulrik Lehrskov-Schmidt
- Durée: 6 h et 29 min
- Date de publication: 2024-02-08
- Langue: Anglais
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing.
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Prix courant: 25,00$ ou 1 crédit
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Auteur(s): Pauline Brown
- Narrateur(s): Vivienne Leheny
- Durée: 6 h et 57 min
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In this groundbreaking audiobook, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence - or "the other AI", as Brown refers to it.
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Okay
- Écrit par MMH Toronto le 2020-10-23
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Aesthetic Intelligence
- How to Boost It and Use It in Business and Beyond
- Narrateur(s): Vivienne Leheny
- Durée: 6 h et 57 min
- Date de publication: 2019-11-26
- Langue: Anglais
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In this groundbreaking audiobook, Pauline Brown shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out....
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Prix courant: 24,46$ ou 1 crédit
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Buyology
- Truth and Lies About Why We Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
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Buyology
- Truth and Lies About Why We Buy
- Narrateur(s): Don Leslie
- Durée: 7 h et 22 min
- Date de publication: 2008-10-21
- Langue: Anglais
- Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars....
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Prix courant: 20,40$ ou 1 crédit
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Auteur(s): James Surowiecki
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
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In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
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Starts strong ends weak
- Écrit par Anton Vikoch le 2021-10-23
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The Wisdom of Crowds
- Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
- Narrateur(s): Grover Gardner
- Durée: 9 h et 29 min
- Date de publication: 2004-05-19
- Langue: Anglais
- In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications....
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Prix courant: 20,92$ ou 1 crédit
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Auteur(s): Michael Saylor
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
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The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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A Must Read For Any Leader In Any Industry
- Écrit par Jake le 2022-07-17
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- Narrateur(s): LJ Ganser
- Durée: 8 h et 43 min
- Date de publication: 2013-05-20
- Langue: Anglais
- The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it....
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Prix courant: 25,00$ ou 1 crédit
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Auteur(s): Clayton M. Christensen, Taddy Hall
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
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Histoire
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer.
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Era of ‘Jobs to be Done’
- Écrit par Mohamed le 2019-09-25
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Competing Against Luck
- The Story of Innovation and Customer Choice
- Narrateur(s): John Pruden
- Durée: 7 h et 25 min
- Date de publication: 2016-10-04
- Langue: Anglais
- The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Mixed Signals
- How Incentives Really Work
- Auteur(s): Uri Gneezy
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
- Version intégrale
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Au global
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Performance
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Histoire
An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.
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Mixed Signals
- How Incentives Really Work
- Narrateur(s): Jonathan Todd Ross
- Durée: 9 h et 27 min
- Date de publication: 2023-03-21
- Langue: Anglais
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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