Consumer Behavior

Liste de produits
    • The Psychology of Persuasion
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): Robert B. Cialdini
    • Durée: 20 h et 43 min
    • Date de publication: 2021-05-04
    • Langue: Anglais
    • 4.5 out of 5 stars 167 évaluations
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Prix courant: 43,11$ ou 1 crédit

    Prix réduit: 43,11$ ou 1 crédit

    • The Magic Words for Influence and Impact
    • Auteur(s): Phil M. Jones
    • Narrateur(s): Phil M. Jones
    • Durée: 1 h et 14 min
    • Date de publication: 2017-12-01
    • Langue: Anglais
    • 4.5 out of 5 stars 498 évaluations
    • Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count....

    Prix courant: 10,09$ ou 1 crédit

    Prix réduit: 10,09$ ou 1 crédit

    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Date de publication: 2018-11-13
    • Langue: Anglais
    • 4.5 out of 5 stars 568 évaluations
    • For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

    Prix courant: 20,40$ ou 1 crédit

    Prix réduit: 20,40$ ou 1 crédit

    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • Auteur(s): Gad Saad, David M. Buss - foreword
    • Narrateur(s): Matthew Josdal
    • Durée: 11 h et 21 min
    • Date de publication: 2019-12-03
    • Langue: Anglais
    • 4.5 out of 5 stars 42 évaluations
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
    • Auteur(s): Adele Revella
    • Narrateur(s): Pam Ward
    • Durée: 7 h et 2 min
    • Date de publication: 2019-11-12
    • Langue: Anglais
    • 5 out of 5 stars 3 évaluations
    • Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • The Curious Economics of Contemporary Art
    • Auteur(s): Don Thompson
    • Narrateur(s): Adam Verner
    • Durée: 10 h et 29 min
    • Date de publication: 2017-02-07
    • Langue: Anglais
    • 4 out of 5 stars 12 évaluations
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    Prix courant: 20,04$ ou 1 crédit

    Prix réduit: 20,04$ ou 1 crédit

    • Secrets for Selling to the Subconscious Mind
    • Auteur(s): Dr. A. K. Pradeep
    • Narrateur(s): Hari S. Patel
    • Durée: 9 h et 15 min
    • Date de publication: 2020-07-10
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Channeling Attention for Change
    • Auteur(s): Robert B. Cialdini
    • Narrateur(s): John Bedford Lloyd
    • Durée: 9 h et 24 min
    • Date de publication: 2016-09-06
    • Langue: Anglais
    • 4.5 out of 5 stars 181 évaluations
    • Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered....

    Prix courant: 25,24$ ou 1 crédit

    Prix réduit: 25,24$ ou 1 crédit

    • Auteur(s): Nir Eyal, Ryan Hoover
    • Narrateur(s): Nir Eyal
    • Durée: 4 h et 40 min
    • Date de publication: 2014-01-22
    • Langue: Anglais
    • 4.5 out of 5 stars 225 évaluations
    • Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....

    Prix courant: 16,11$ ou 1 crédit

    Prix réduit: 16,11$ ou 1 crédit

    • The Making of Behavioral Economics
    • Auteur(s): Richard H. Thaler
    • Narrateur(s): L. J. Ganser
    • Durée: 13 h et 35 min
    • Date de publication: 2015-05-18
    • Langue: Anglais
    • 4.5 out of 5 stars 167 évaluations
    • Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans - predictable, error-prone individuals....

    Prix courant: 33,53$ ou 1 crédit

    Prix réduit: 33,53$ ou 1 crédit

    • The New Paradigm for Connecting Brands to People
    • Auteur(s): Marc Gobe
    • Narrateur(s): DeMario Clarke
    • Durée: 12 h et 42 min
    • Date de publication: 2013-02-28
    • Langue: Anglais
    • 3.5 out of 5 stars 3 évaluations
    • Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people....

    Prix courant: 33,53$ ou 1 crédit

    Prix réduit: 33,53$ ou 1 crédit

    • Why Things Catch On
    • Auteur(s): Jonah Berger
    • Narrateur(s): Keith Nobbs
    • Durée: 6 h et 50 min
    • Date de publication: 2013-03-05
    • Langue: Anglais
    • 4.5 out of 5 stars 209 évaluations
    • Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • Transform Your Business by Being Remarkable
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 58 min
    • Date de publication: 2020-11-24
    • Langue: Anglais
    • 4.5 out of 5 stars 33 évaluations
    • In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • 10 Universal Truths Every Salesperson Needs to Know
    • Auteur(s): Shari Levitin
    • Narrateur(s): Shari Levitin
    • Durée: 7 h et 3 min
    • Date de publication: 2019-11-12
    • Langue: Anglais
    • 4.5 out of 5 stars 2 évaluations
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Prix courant: 22,26$ ou 1 crédit

    Prix réduit: 22,26$ ou 1 crédit

    • Ten Easy Rules to Make Sense of Statistics
    • Auteur(s): Tim Harford
    • Narrateur(s): Tim Harford
    • Durée: 10 h et 24 min
    • Date de publication: 2021-02-02
    • Langue: Anglais
    • 4.5 out of 5 stars 122 évaluations
    • From “one of the great (greatest?) contemporary popular writers on economics” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics....

    Prix courant: 23,31$ ou 1 crédit

    Prix réduit: 23,31$ ou 1 crédit

  • Prix courant: 18,64$ ou 1 crédit

    Prix réduit: 18,64$ ou 1 crédit

    • Auteur(s): Gary Vaynerchuk
    • Narrateur(s): Gary Vaynerchuk
    • Durée: 5 h et 41 min
    • Date de publication: 2011-06-28
    • Langue: Anglais
    • 4.5 out of 5 stars 87 évaluations
    • If this were 1923, this book would have been called "Why Radio Is Going to Change the Game"....

    Prix courant: 24,46$ ou 1 crédit

    Prix réduit: 24,46$ ou 1 crédit

    • Auteur(s): Daniel Gilbert
    • Narrateur(s): Daniel Gilbert
    • Durée: 7 h et 26 min
    • Date de publication: 2006-04-27
    • Langue: Anglais
    • 4 out of 5 stars 124 évaluations
    • A smart and funny book by a prominent Harvard psychologist, which uses groundbreaking research and (often hilarious) anecdotes to show us why we’re so lousy at predicting what will make us happy–and what we can do about it....

    Prix courant: 17,48$ ou 1 crédit

    Prix réduit: 17,48$ ou 1 crédit

    • The Power of Mimetic Desire in Everyday Life
    • Auteur(s): Luke Burgis
    • Narrateur(s): Luke Burgis, Sean Patrick Hopkins
    • Durée: 8 h et 54 min
    • Date de publication: 2021-06-01
    • Langue: Anglais
    • 4 out of 5 stars 55 évaluations
    • A groundbreaking exploration of why we want what we want, Wanting provides a toolkit for freeing ourselves from chasing unfulfilling desires....

    Prix courant: 19,42$ ou 1 crédit

    Prix réduit: 19,42$ ou 1 crédit

    • How We Misthink Money and How to Spend Smarter
    • Auteur(s): Dan Ariely, Jeff Kreisler
    • Narrateur(s): Simon Jones
    • Durée: 9 h et 12 min
    • Date de publication: 2017-11-07
    • Langue: Anglais
    • 4.5 out of 5 stars 65 évaluations
    • Dan Ariely explains how our irrational behavior often interferes with our best intentions when it comes to managing our finances....

    Prix courant: 29,13$ ou 1 crédit

    Prix réduit: 29,13$ ou 1 crédit